Nick Laiuppa

The Private School Marketing Minute

Education EN ↓ 79 episodes

Your days are already packed enough. The private school marketing minute provides ways to increase student enrollment and student retention in 10 minutes or less. Every week we break big ideas down into simple and actionable steps so private and independent schools can get and keep more students.

Be sure to visit the podcast's website and support the creator: nicklaiuppa.com

Author

Nick Laiuppa

Category

Education

Podcast website

nicklaiuppa.com

Latest episode

Mar 10, 2024

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Episodes

Everything You Need to Know About Content Marketing for Private Schools 10.03.2024

Content Marketing can help your school build an audience to get and keep more students enrolled. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https://nick...

Creating an Epic Student Enrollment Handbook 03.03.2024

Creating a piece of content that sells your school for you is an essential piece to any private schools marketing strategy. This is a template you can follow for your student handbook so you turn more prospects into enrolled families. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx...

Harnessing The Power of Copywriting for Your School's Website 25.02.2024

The leaders of the Greek and Roman empire knew a thing or two about convincing writing & speaking. This is what they can teach us about copywriting for your private school's website Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠...

Creating a Clear Enrollment Funnel 18.02.2024

A marketing funnel will help you deliver the information that prospects actually care about when they care about it. This is how to create a funnel to get more students enrolled in your school. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠...

6 Things to Make 24'-25' The Biggest Enrollment Year Yet 11.02.2024

We're back with season two of this show! Today I'm teaching you how to make this upcoming school year the best enrollment year yet with 6 things that will actually move the need in your schools marketing. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purcha...

What 2023 Brought and What 2024 Holds 10.12.2023

Season 2 of this show will start January 14th 2024, here are a few of the things we're planning for this show and for the agency. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book...

Marketing Your School's Holiday Events 03.12.2023

Happy Holidays! Here's a unique way to get more awareness and build more anticipation for your schools holiday events. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The...

Ep 72 - Why The Banana Beat the Competiton & How Your School Can Do The Same 26.11.2023

This episode is B A N A N A S Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https://nicklaiuppa.com/newsletter/⁠⁠ Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link...

Increase Student Enrollment for $0 19.11.2023

Increase student enrollment for free with this strategy. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https://nicklaiuppa.com/newsletter/⁠⁠ Social Media:...

Getting a Consistent Flow of Leads with Cyclical Open Houses 12.11.2023

How to generate leads for your private school on a consistent basis. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https://nicklaiuppa.com/newsletter/⁠⁠ So...

3 Ways To Get More Enrollments From Your Website 05.11.2023

There are definitely only 3 ways to improve your website, and these are them. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https://nicklaiuppa.com/newslet...

How to Assess and Save a Ineffective Marketing Campaign 29.10.2023

In our un-perfect world, sometimes our marketing campaign ideas don't perform as well as we would have hoped. This is how you figure out how to make them better and when to pivot to something entirely different. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pur...

Creating an Epic Private School Marketing Plan 22.10.2023

Why do I need a marketing plan if I've got it all in my head... because it's all in your head. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https:...

Content Marketing for Private Schools 15.10.2023

Content marketing is not posting on your social media accounts, and it's not the email newsletter you send out about school updates. Mentioned in This Show: Content Inc Book - https://a.co/d/0WkGHWH Content Inc Podcast - https://www.contentinc.io/ Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - htt...

This is What Moves the Needle in Your Private School Marketing 08.10.2023

What sounds better; We develop our students minds, hands, and souls Or We develop our students minds through an unwavering commitment to employing the leading minds in every field we teach. We foster real life experience through dedicated teaching modules geared towards equipping our students for some of life's most demanding tasks. And, we nurture our students' spirts by living out biblic...

Marketing a Private School From Scratch 01.10.2023

This is definitely not a 10 min or less episode lol. This is how to market a brand new private school or set up the marketing for an existing school from the ground up. Mentioned in This Show: https://podcasters.spotify.com/pod/dashboard/episode/e1off3c https://podcasters.spotify.com/pod/dashboard/episode/e28p1pa Book - Selling Education: The Definitive Formula For Private School Growth And Retent...

The Crutch of Gaining Marketing Knowledge 24.09.2023

Don't be a wealth of knowledge but a bankrupt marketer. Apply what you've learned to your private school regularly. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The...

Creating Marketing for Attracting Talent 17.09.2023

If you want the best people for the job you've got to promote the job. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https://nicklaiuppa.com/newsletter...

Taking a Look at Your First Impression as a School 10.09.2023

Finish the sentence: first impressions __________ Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https://nicklaiuppa.com/newsletter/⁠⁠ Social Media: ⁠⁠⁠⁠⁠⁠⁠...

A Unique Way to Convince Prospective Parents 03.09.2023

This is even better than getting testimonials and reviews. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) - https://a.co/d/iLyNx3g ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) - https://nicklaiuppa.com/book/ Join The Newsletter: ⁠⁠https://nicklaiuppa.com/newsletter/⁠⁠ Social Media...

Top 5 Ways to Grow Enrollment with Paid Advertising 27.08.2023

Quick results & traffic you can't get for free with paid advertising for your school. Mentioned in This Episode: https://nicklaiuppa.com/social-media-marketing-strategies-for-private-schools/ Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shi...

8 Ways to Grow Enrollment for Free 20.08.2023

Money talks but free better. Grow your enrollment without spending a penny with these strategies. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) Join The Newsletter: https://nicklaiuppa.com/newsletter/ Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedI...

Positioning Your School As an ABSOLUTELY in Your Prospects Minds' 13.08.2023

You can't be everything to everyone, so plant your flag in the ground and watch the enrollments roll in. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

If Marketing Your School is Hard, Maybe It's Your School. 06.08.2023

Hot take: maybe it's hard to get enrollments because your schools isn't unique enough... Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-end...

Advertising That Un-sells Your School 30.07.2023

All advertising is good advertising... right? Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  - How to make t...

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