The Private School Marketing Minute

Instantly know if your marketing and advertising is paying off by knowing these 9 numbers. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School B...

Guarantee the future success of your school in a way that will help you sleep better at night Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠...

I'm betting you'll be the only school in your state to do this Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  - How to make...

People don't want to be sold to... at least not in the way you're thinking about it. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠⁠Purchase On Amazon⁠⁠⁠⁠ ($24.95) ⁠⁠⁠⁠Purchase On My Website⁠⁠⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ...

Creatures of habit... good for life, bad for marketing. Let's shake it up a bit. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠⁠Purchase On Amazon⁠⁠⁠ ($24.95) ⁠⁠⁠Purchase On My Website⁠⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  - How to make th...

Generic - having no particularly distinctive quality or application. That's a definition I know no school wants to have. Here is how you go from generic to creative (and effective) with your marketing. Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠⁠Purchase On Amazon⁠⁠ ($24.95) ⁠⁠Purchase On My Website⁠⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠L...

Book - Selling Education: The Definitive Formula For Private School Growth And Retention ⁠Purchase On Amazon⁠ ($24.95) ⁠Purchase On My Website⁠ ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  - How to make the most of the boom in admissions that COVID caused private schools ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The 5 Great Lies of Mar...

I distill my eight years of marketing experience into an easy to follow "grow as you go" approach to marketing that you can implement from day one to get and keep more students. Book - Selling Education: The Definitive Formula For Private School Growth And Retention Purchase On Amazon ($24.95) Purchase On My Website ($Free + Shipping) Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Ser...

SEO tools and strategies for private schools to show up number one in Google's search results. Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠⁠⁠⁠  - How to make the most of the boom in admissions that COVID caused private schools ⁠⁠⁠⁠⁠⁠⁠⁠⁠The 5 Great Lies of Marketing Your Private School⁠⁠⁠⁠⁠⁠⁠⁠⁠  - How to replace these lies with help...

These are the top factors Google cares about when it comes to your private school SEO. Social Media: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠⁠⁠  - How to make the most of the boom in admissions that COVID caused private schools ⁠⁠⁠⁠⁠⁠⁠⁠The 5 Great Lies of Marketing Your Private School⁠⁠⁠⁠⁠⁠⁠⁠  - How to replace these lies with helpful marketing stra...

Don't put all your eggs in one basket, or you'll shoot your eye out... that's how that saying goes right? This is the best way to market your school for both short term and long term gain. Basically, it's how not to shoot your eye out. Social Media: ⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠⁠  - How to make the most of the boom in admiss...

Selling services rather than results is a common trap most schools, businesses, and marketers fall into. In today's show I teach you why selling results (rather than services) is a much better way to go about your marketing. Social Media: ⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠⁠  - How to make the most of the boom in admissions that COVID caused priv...

Contrary to popular belief, marketing is not things you say to make your school more attractive... or is it? Social Media: ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠⁠  - How to make the most of the boom in admissions that COVID caused private schools ⁠⁠⁠⁠⁠The 5 Great Lies of Marketing Your Private School⁠⁠⁠⁠⁠  - How to replace these lies with helpful marketing...

Advertising to two different purchasers is a no go in traditional marketing... but private schools are a bit of a different story. Here's why. Social Media: ⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠ Email Series: ⁠⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠⁠  - How to make the most of the boom in admissions that COVID caused private schools ⁠⁠⁠⁠The 5 Great Lies of Marketing Your Private School⁠⁠⁠⁠  - How to replace th...

Salespeople are dead... or are they. This is how we're sold to every single day without even noticing that its happening, and how you can do it for your prospective families. Social Media: ⁠⁠⁠LinkedIn ⁠⁠⁠ Email Series: ⁠⁠⁠The Never-ending Private School Boom⁠⁠⁠  - How to make the most of the boom in admissions that COVID caused private schools ⁠⁠⁠The 5 Great Lies of Marketing Your Private Scho...

You cant just 'turn on' your marketing and start getting new enrollments, here's why. Social Media: ⁠⁠LinkedIn ⁠⁠ Email Series: ⁠⁠The Never-ending Private School Boom⁠⁠  - How to make the most of the boom in admissions that COVID caused private schools ⁠⁠The 5 Great Lies of Marketing Your Private School⁠⁠  - How to replace these lies with helpful marketing strategies Scorecards : ⁠⁠Sch...

https://www.cfmt.org/story/support-survivors-of-the-covenant-school-shooting/

Being everywhere is bad marketing advice. This is why I think schools are better off focusing their efforts on a few platforms and becoming the big fish in the little pond. Swim big fish school, swim. Social Media: ⁠⁠LinkedIn ⁠⁠ Email Series: ⁠⁠The Never-ending Private School Boom⁠⁠ - How to make the most of the boom in admissions that COVID caused private schools ⁠⁠The 5 Great Lies of Marketing Y...

The mark of a true professional is refinement. In this episode I'm sharing how my past life as a music engineer (and what I learned about professionally mixing music) influences how I think approach private school marketing. Social Media: ⁠LinkedIn ⁠ Email Series: ⁠The Never-ending Private School Boom⁠  - How to make the most of the boom in admissions that COVID caused private schools ⁠The 5 G...

Too often I see school leadership only caring about marketing when re-enrollment time is here or there are seats that need to be filled. Today, I'm reading a short chapter from my upcoming book (which is all about private school marketing... go figure) that speaks to the problem of sacrificing a  marketing scapegoat.  Social Media: LinkedIn  Email Series: The Never-ending Private Sc...

School publications are an untapped resource for many, and I get why. They're tough to produce, hard to commit to, and even harder to get approval for. Today, I make the case for school publications by giving you three ways to use them (one is a profit generator) and one way to get the leadership team on board.  Mentioned in the Show: Brilliance Award Winners Kent Place Peddie School Cardigan...

I'm sorry but I had to add to the inescapable nature of ChatGPT and do an episode about it however, unlike most of the news you see I don't think it will kill private school marketers or Google. Today we're talking about how AI is just another tool in the marketers belt & why Google will still live on.  Social Media: LinkedIn  Email Series: The Never-ending Private School Boom  ...

Its a tried and true method at this point; build an audience and start a brand. Creators do it everyday and celebrities' have been doing it for ages. I believe that private schools can take a page out of their books & in effect get and keep more students enrolled. Today we explore how.  Social Media: LinkedIn  Email Series: The Never-ending Private School Boom  - How to make the...

Increasingly, Google has been stripping control away from advertisers on it's advertising platform which used to be a bad thing... but now it's pretty good? Were taking a look at the changes they've been making, why they're important, and what you need to do as an advertiser on the platform. Social Media: LinkedIn  Email Series: The Never-ending Private School Boom  - How to make the mos...

Asking for reviews is awkward, but do the benefits outweigh the tensions? We're looking at why reviews are important for private schools, how to get as many 5 star reviews as possible, and a system that makes it so simple you barely have to think about it.  Social Media: LinkedIn  Notable People: Angela Brown Email Series: The Never-ending Private School Boom  - How to make the most...