The Private School Marketing Minute

No single ad, blog post, email, direct mailer, event, or testimony can convince a prospective family to choose a private school over a public school or your private school over the other private school. There are hundreds, if not thousands of things that have to happen to fully convince a prospective family to choose private. Ultimately THEY need to make that decision. They need to make the switch...

Simplifying is often the best way to make a quantum leap forward in your school marketing strategy. There is a reason why "Keep it Simple Stupid" is a saying. There's a reason why the best sports coaches harp on the fundamentals. There is a reason why I love reading old marketing books. The fundamentals work. In this episode, we talk about simplifying your independent school marketing efforts so y...

I'm glad you are here! In today's episode, I'm sharing the exact formula we use to market our private school's clients. We'll cover the top 3 strategies that you can implement today.  to be as helpful as possible for as long as possible - What sales 2.0 is and why its the way that people buy today how to attract an audience that is interested in what you have to offer through lead generation&...

Welcome to the Private School Marketing Minute. This first episode is an introduction to what this podcast is all about, how I plan for it to be helpful and useful, the types of topics you can expect, and a little bit of background on your host. Check out our free tools and resources below Email Series: The Never-ending Private School Boom - How to make the most of the boom in admissions that COVI...