The Practice Marketing Podcast

Today we’re talking about using Google Ads for rehabilitation, chiro, and medical practices… How Google Ads can go BADLY wrong when you run them yourself  WHY you should use specialist help How you can choose the RIGHT Google Ads agency!  About Our Guest   Josh is our Senior Google Ads Specialist at Practice Promotions! His team works with over 150 Practice Promotions clients to grow their busines...

Is your clinic volume inconsistent? It’s time to take back control. Take understand what’s really going on in your practice and attract more new patients, you need to know these 5 key marketing metrics. Website conversion rate Leads to evaluation conversion rate Number of patients reactivated this month Customer acquisition cost  Percent completed plan of care  Listen to learn how to track each of...

Are you LOSING the battle for Google? The lower your Google rank, the fewer new patients you get. It's that simple. But today, Neil will share 3 SEO hacks that will get you to... Optimize your website  Rank on Page 1 on google  Get more new patients If you want the details... Neil will walk you through the SEO Trinity -- the strategy we use at Practice Promotions to help hundreds of clinic ow...

Do you need new patients NOW? In this episode, Neil talks to Julie Holmes about how to market a multi-disciplinary practice! You'll learn... What marketing tactics work best for sports medicine, physiotherapy, and chiropractic care  The pros and cons of being a multi-disciplinary practice Simple tips to boost your marketing results About Our Guest Julie Holmes has been the Clinic Director of...

Today we’re talking about direct mail. Is it dead? Plus, we’ll talk about 3 lies you probably believe about print marketing…and how that’s HURTING your practice. We'll address the following lies... Direct Mail is dead. It doesn’t work.  Print marketing is too expensive. There’s no way to measure the results of print marketing. Our guest is McKenna Dance, Director of Print Marketing atPractice...

Do you want your medical practice to be more focused, organized, and easy to run in 2024? In this episode, we'll give you 5 steps to bring ORDER to even the most complicated system in your practice.  After listening, you'll.... Feel confident about 2024 Know where to START to organize your business Have specific tips to increase your revenue per visit! Our guest is Travis Robbins from Ne...

Happy New Year! We know that it is a good thing to rank at the top of Google, but why is it so important? Research shows that 86% of patients will perform an online search before booking an appointment People trust businesses that rank the highest on Google People are more likely to trust a business if it has multiple spots on pg 1 of Google  The bottom line is: if you want to improve your private...

Merry Christmas! Do you want to improve your practice in 2024? The #1 thing you need to do is attract patients online. In this short episode, our CEO Neil Trickett will give you concrete tips on how to... Get to the top of Google Get MORE Google reviews Combat patient drop off by evaluating your patient experience 

Does asking for Google reviews make you feel AWKWARD? You don't have to feel that way!  In this episode, you'll learn how to... Ask for Google reviews with confidence  Teach your staff to get reviews What you can learn from reviews  Today, our guest is David Lott, a Physical Therapist and Practice Promotions client! He is the  co-founder of Lott Physical Therapy, which he founded in 2001...

Is your practice giving you the FREEDOM you dreamed of? Or does it feel more like a trap? In this podcast episode, Neil interviews Nathan Shields, Founder of PT Owner's Club. You'll learn... How to regain freedom in your clinic 1 simple step to make yourself more profitable in 2024  The simple systems you need to build so your clinic runs itself  About Nathan Shields Nathan Shields knows...

20% of patients drop out of therapy during the first 3 VISITS. That's not okay. To make matters worse, 70% of patients don't fulfill their authorized visits! This week, Neil interviews Vikram Sethuraman, CEO of PT Wired, to see how we as Practice Owners can get patients to complete their plan of care. You don't want to miss this episode! About Vikram Vikram is the Founder and CEO of...

Since founding Elliott Physical Therapy in 2014, Darryl and Patti have expanded their practice to 8 locations and over 90 employees.  How did they do it? Listen to learn how to... Use Google Ads to hire Skyrocket your Google Reviews Create a team that people LOVE to be on! Think like business owners! Practice Promotions is proud to have been with Darryl & Patti from the very start in 2014. You...

Do you dream of turning your struggling clinic into a SUCCESSFUL business? Then this podcast episode is for you.  You'll learn... How to identify an EXPENSE versus an investment  Get rid of your bleeding heart mentality  Build successful systems in your practice that free up your time About Our Guests  Our client Chris Hicks is a PT and Founder of Foundation Therapy in Bridgeport, Texas.  Ear...

How did Raj Suppiah grow his Toronto-based physio practice from 1 location to 7 locations? The secret is a business mindset! On this podcast, Raj will teach you... Why you should assume you know NOTHING How YOU can stop feeling stuck and develop a business mindset  Where marketing fits in with his successful growth strategy  About Raj Suppiah, BHScHons, MScPT, Cert. MDT, Cert. Sport PT  Along with...

Is one of your clinic locations STRUGGLING? Are you opening a de novo clinic, but don't know how to fill your schedules? This week, we interview two clinic leaders from Trilogy Physical Therapy and Medically Oriented Gym, which is a successful 6-location practice in the Buffalo / Niagara Falls area in New York. They'll teach you... How to cultivate a growth mindset Key metrics to track A...

Your past patient list is a GOLD MINE -- and in this episode, Neil & successful PT Owner Billy Beaudreau will teach you how to mine that gold!  We'll go over... How to grow your customer list  How to reactivate past patients with email  The power of print mail in increasing referrals! About Our Guest Billy Beaudreau, PT, DPT, OCS, MTC, FAAOMPT is the Owner of Comprehensive Physical Therap...

How can you use EMAIL to bring past patients back into the clinic? Neil interviews Practice Promotions client, Kelsey Anderson of Rising Sun Physical Therapy in San Francisco, CA! She'll give detailed recommendations on... Email subject lines that WORK to bring in past patients! The types of email campaigns that Kelsey runs  Other email tips & tricks that any PT, Rehab, or Chiro clinic ca...

How can Practice Owners regain the JOY of owning a business? That's what Neil discusses with Dr. Michael Nula, Founder and Executive Director of Nula Training Systems®! He'll teach you how to... Build systems in your practice that allow you to work SMARTER, not HARDER Train your team Regain the joy & freedom you dreamed of when you started your business 

Are you PT Owner who is stressed? Overwhelmed? Maybe even struggling financially? This week, Neil interviews Jamey Schrier, who will share advice on how PTs can TREAT LESS, EARN MORE, and enjoy your life! He has helped hundreds of PT owners get out of the day to day grind, trading time for money, and build a real business that runs whether you’re there or not. 

It's 2023. Why are the most successful clinics using DIRECT MAIL to fill their schedules?  In this episode, Neil interviews Dr. Tony Cere and Susan Martin of Kinetix PT to learn how they've seen SUCCESS with print marketing!

How do you transform from a PT to a leader? In this special episode, we flip the mic around and interview the Co-Owners of Practice Promotions, Neil and Amy Trickett. They'll discuss... The biggest difference between being a PT vs a business owner  How to successfully run a business as a husband / wife team What happened when a doctor stopped referring (and killed 50% of their referrals)

Are you suffering from financial stress? This week, Neil sits down with Eric Miller, Owner / CFO of Econologics Financial Advisors. Eric will share some create tips on how to... Create a profitable business Prosper despite the toxic healthcare economy Protect your assets ...and more!

Are low reimbursements KILLING your practice?  In this episode, Neil interviews Practice Promotions customer & billing expert Matt Slimming, PT, DPT. He'll teach you... How to increase gross revenue by up to 40% with improved billing!  The #1 mistake to avoid  The 4 key areas to focus on when it comes to billing and getting every cent you deserve Matt Slimming is the CEO of PT Pilot Billi...

If you want your clinic full in JULY, you have to start marketing in April!  In this webinar recording, PT marketing expert Neil Trickett will teach you want you can do NOW to make sure you have full schedules in June, July, and August. Watch the full webinar here: https://practicepromotions.net/slow-summer-months-replay/

Inflation and economic uncertainty don’t have to crush your practice. In this episode, successful PT and business owner Dimitrios Kostopoulos, DPT from HandsOn Companies will teach you how to skyrocket your insurance reimbursements and profit in just 3 years.  The secret? Tune in to find out.