The Practice Marketing Podcast

Are you considering opening another clinic location? Listen to today's episode with Dr. Kwab Ofori-Ansah to hear first hand experience and tips on how to get the ball rolling! 

Are you a Chiropractic Practice Owner who faces these struggles... Past patients never coming back Hiring for your clinic Meeting your revenue goals Competition — It seems like there’s a new chiropractic clinic on every block Attracting the right kind of patients (We love cash-pay clients!) Building their brand Standing out from competitors Developing CONSISTENT revenue to take home to your spouse...

Are you a marketing coordinator who wants to attract new patients & succeed at your job?  Then this podcast is for you! Neil interviews Practice Promotions Account Executive and former Marketing Coordinator Blake Willis.  He'’ll share his tips on how Clinic Marketing Coordinators can... Boost doctor referrals Stand out from the crowd of pharmaceutical reps Track the metrics that matter So...

Do you struggle with LOW patient volume in the summer? You don't have to! Listen to this podcast to learn 5 great summer marketing ideas, which will help PTs, Chiros, and Surgeons BOOST their patient volume.  Neil will share how to... Leverage your customer / patient list Be topical Be social Create an irresistible summer offer Leverage digital advertising for boosts

Do you want to GROW your business? Google Ads are the #1 way to boost your patient volume. This week, Neil talks to Colin Sisco: a physical therapist, owner of Kaizen Physical Therapy in Seattle, and a 4-year Practice Promotions client! Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PT’s Google Ads have generated over 1000 conversions online, which translates t...

Are you struggling to hire RIGHT employees? We get it. The battle for talent is real -- and the supply of high-quality practitioners is low. But when you have an internship program, you'll create a steady stream of new employees to your practice. In this podcast episode, successful Practice Owner Ujjwal Shakya will teach you.... How he set up his residency-like PT internship program  How to g...

Should you be using ChatGPT in your clinic? If so...how? In this week's episode, you'll learn about... How AI will impact your clinic's Google Rank & SEO  Pros and cons to using ChatGPT for in-clinic and digital content  Using AI to generate social media content  AI is one of the hottest topics in Clinic Marketing -- so you don't want to miss this episode! About this week&a...

Is your clinic brand STRONG? Or is it...forgettable? In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about... What is branding vs marketing?  Why is “branding” important to a medical clinic? How can a clinic create an UNFORGETTABLE brand? Plus, McKenna will share how our clients Elliott Physical...

Do patients only want to see YOU? Do you struggle to hand patients off without feeling impersonal? Do your staff run YOU, instead of you running your staff? Most practice owners stay small because they can't control their staff or systems. But you -- yes, YOU -- don't have to be that way. In this podcast, Neil will draw from his own 20+ years in business ownership to teach you how to sto...

Is inefficiency CRIPPLING your practice?  In this podcast episode, CEO Neil Trickett interviews Mike Dwyer from Prompt EMR. You'll learn... Top 5 things that makes practices inefficient What is crippling your profit ratio 1 simple step you can take to build your clinic's efficiency and profitability  You don't want to miss this episode! Plus, check out Prompt EMR at promptemr.com.

Many of us went to school to become PTs, chiros, or surgeons – but we never went to school to learn business. And unfortunately, a lot of clinic owners I’ve talked to over the years have felt… Overwhelmed by running their own business  Poorly equipped to manage billing, finance, front desk, people management   Out of control of their own business! Employees that run amok I felt that way too. Over...

Do you want to SELL your practice down the road? Then you need to start building value in your business NOW. On this podcast episode, Neil interviews Amit Gaglani, PT, on how to sell your practice at maximum value and what buyers are looking for.  For 18 years, Amit Gaglani ran Arrow Physical Therapy in New Jersey.  He grew Arrow’s revenue to 7 digit figure by scaling operations, nurturing strong...

Do you struggle to come up with social media ideas for your clinic? That struggles stops now! In today's podcast, Neil interviews Rick Lau and Shaida Rabie from Clinic Accelerator, on how to use social media to grow your business! Rick has grow and exited over 127 clinics. You'll learn how to... Boost patient referrals Attract Gen Z  Grow your practice  Learn more about Clinic Accelerato...

Do you want to create an experience patients LOVE? David Lott is a master at creating a WOW patient experience – and then including that in his marketing. If you doubt how much his patients love Lott PT, just check out their 800 online reviews!  In this podcast, David & host Neil Trickett will teach you how to... Capture the patient experience with photos Get more Google Reviews Show why your...

Imagine if 1 in 3 patients replaced themselves with a friend or family member. What would that do for your practice growth? In this episode, you'll learn 6 successful habits to grow your word of mouth referrals to your medical practice.  Prefer to read? Read the blog version of this podcast here: https://practicepromotions.net/6-habits-generate-physical-therapy-referrals/

Do you want MORE word-of-mouth patient referrals?  A few years ago,  Neil interviewed Jamey Schrier from Practice Freedom U. He gave an AMAZING talk on how to automate patient referrals for your practice.  You'll learn... Simple actions to take each month to boost referrals How to get your team on board How to make patients WANT to refer to you This webinar continues to be one of our most use...

Yikes! Do you have a clinic location that's underperforming? Don't panic! In this episode, you'll learn how to use marketing to help an underperforming clinic. You'll learn... How to track growth across clinic locations How to  build relationships around the area in a new spot  How to delegate across your clinic staff Organize & coordinate your marketing across locations  O...

Do you run your business? Or does your business run YOU? Too many practice owners feel out of control in their business. That's why this week we're talking about how to take the reins in your practice...and your life! Our Guest Michelle DeMarchi is a a physiotherapist and an osteopathic manual practitioner. She founded PhysioPlus Health Group in 2001, which has grown to include physiothe...

Do you make a lot of money...but after paying your expenses, it seems like there's not much left? Then you have a problem with "Control".  In this podcast, Neil talks to Eric Miller from Econologics Financial Advisors about the basic triangle of economic freedom for practice owners: acquire, control, and expand. Eric will also share some wisdom on saving for taxes, expanding profit...

Do you think that if you just do good work, people will come to you? The tough news is...they WON'T. You have to reach out to them. In this episode, Neil interviews longtime Practice Promotions client Rich Albanese. Rich is PT, business owner, and active member of his community in New Brighton, Pennsylvania. In this podcast you'll learn... Rich's biggest mistake as a practice owner ...

If you're like most clinics, your website is LOSING 98% of people who come to your site. That's just wrong! So here are 10 tips to help your website HOOK and KEEP visitors' attention. You can also read about them here! https://practicepromotions.net/tips-hook-attention-website-visitors/   Be smart.  Websites designed by Practice Promotions convert 2-3x the industry average. We know...

Do you want to increase your clinic revenue in 2024? Then this podcast is for you!  Travis Robbins, PT from Next Level PT will teach you how to... Focus on the #s that matter Grow your profit Finally start winning in your practice Don't just be a listener -- get involved! Make sure you sign up for Travis' LIVE event in April 2024, the PT Profit Forum: https://app.physicaltherapybilling.c...

Do patients land on your websites and think "WOW" or do they think...YIKES? Lots of practice owners are turning patients off with their website, and they don't even know it!  That's why in this episode, Neil talks with Matt Goodemote, physical therapist and director of the copywriting team here at Practice Promotions, about writing for your website! You'll learn... What &q...

Do patient cancellations drive you crazy?  Today, Neil interviews Dee Bills, the founder of Front Office GURU and the creator of The Front Office Training Academy, to talk about how to build a winning front desk team. Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%. Now, she helps private practice ow...

Do you want some FAST and EASY way to improve your Google rank? Then look no further. In this podcast episode, Neil will discuss... Simple tweaks to your Google Business Profile that will attract more calls -- like adding pictures, answering the Q&A, and creating your own posts How to get more Google Reviews How often you need to update your website View Neil's slides here: https://docs.g...