The Practice Marketing Podcast

Ever considered adding mental health services to your practice? It may make more sense than you think! This week, Neil has a fantastic talk with Chloe Tudor, RMT and Co-Owner of For Health's Sake, a 3-location multidisciplinary practice in Ontario. She'll share about... How mental health + PT work together Why patients like holistic care Why mental health generates more revenue than PT H...

Many industries would kill for the kind of demand we have in PT! But in your practice it is easy to get caught up in the negative, the challenges, the grind of small business. I get it -- because I've felt the same way.  However, if things seem like more of a challenge, or are not going right in your practice, have faith, because YOU can turn things around for the better.  There is good news....

In this podcast episode, you get EARLY ACCESS to a new training! Market2Grow REVEALS how the top 10% of PT + Chiro clinics are growing new patients , attracting top talent , and increasing profitability simultaneously using the 3-pronged Market2Grow™ Strategy. ▶️ Watch the 69-Min YouTube Video: https://youtu.be/qtBSG46bZQQ?si=35_NcurOBnN1i5NX 📊 Get The 38-Page Report: https://access.practicepromo...

On this webinar recording, Neil unpacks "Your 2025 Digital Marketing Plan" and what you need to do to MAXIMIZE your new patients online in your Physical Therapy or Chiropractic business going into the New Year. Love the recording, but want Neil to answer your questions live? Join us live! We are hosting this LIVE webinar again on Tuesday January 14th, 1pm Eastern! Click here to register...

If you don't PLAN, you won't GROW your PT or Chiropractic practice.  ...but at the same time, creating a massive yearly plan that you then ignore is a waste of time.  On this practice, you'll learn a few simple planning tips that you'll actually USE to grow and level up your practice.  Those tips include... Setting patient visit goals for Q1 2025  Analyzing where the bottleneck...

Don't get left behind! In this podcast, Neil shares on upcoming trends in practice marketing for 2025. Listen to learn about... Marketing to hire - how to win the battle for top talent Google vs Facebook advertising -- which one is the best for private practices?  AI for PT and Chiro marketing Using data to make the right marketing decisions - website tracking, call tracking, and making sure...

Is it possible to GROW your PT clinic if you're in a rural community? Absolutely! Today, our guest Jay Schultz, DPT shares how he's grown his patient visits by 15% and new patients by 19%, despite being in a town of 3,562. In this podcast, you'll learn... Which marketing strategies work in a rural area (and which don't) Why Google review are crucial for rural clinics  How to co...

It's the 100th episode of the Practice Marketing Podcast! To celebrate, we have special guest Mike Horsfield, President of the APTA's Private Practice Section, on to discuss... The future of reimbursements & cash pay  Hiring - why it's a good problem to have The future of the PT industry If you want to learn about what's coming in 2025 for the physical therapy industry, you...

Do you struggle to hire PTs, Chiros, and front desk people? Feel like you're LOSING the battle for talent? Your hiring headache ends now. At Practice Promotions, we've developed a custom way to get your job postings ranking ABOVE ZipRecruiter and Indeed...at a FRACTION of the cost!  Watch Market2Hire video demo now: https://neil-4.wistia.com/medias/gj6e9ft7cs

Newsflash -- if you're like most clinics, you have a list of hundreds (maybe thousands) of patient emails! You should be reaching out to them over email at least 2x a month -- because when you do, you'll boost patient reactivations, retention, and referrals. After you listen to this podcast, you'll know... Why you shouldn't use Mailchimp or ConstantContact Which emails get the...

Want to GROW and scale your PT or Chiro clinic? After you listen to this podcast, you'll know the 5 roadblocks that are SLOWING DOWN your success... Not knowing your OWN goals  Working in your business, not ON it Thinking everyone works the same as you Not understanding cash flow, profits and maximizing internal sales/business Outsourcing - why you should invest in quality vendors for clinic...

Do holiday cancellations drive you crazy? Hate the feeling of watching gaps open up on your schedule during Thanksgiving and Christmas? You have the power to PREVENT holiday cancellations before they start. After listening to today's episode, you'll learn... Simple scripts to overcome cancellations (literally just listen and repeat!) Why you should NEVER schedule a patient to come in the...

How can YOUR practice use AI? Well, there may be things you can automate to take the load off your front desk. In this podcast, Neil interviews serial entrepreneur Mansoor Ahmed from Wiz Health. They discuss... How practices will be using AI 5 years from now How Wiz Eligibility makes scheduling easy  The power of AI for documentation  Want to learn more about Wiz Eligibility? Click here to watch a...

🍁🎃 It's pumpkin spice season! Fall is a great time to connect with past & current patients over social media. On this podcast, you'll learn... Which social media channels to post on How to connect with patients over fall seasonal activities What to post for Halloween, Thanksgiving, Breast Cancer Awareness Month, Veteran's Day, and more! Other fun social media ideas include......

Want to increase patient retention? Then you should attract the RIGHT kind of patients...with workshops! In this podcast, Jon Clay from SOS Physiotherapy will share how he's run workshops & webinars to attract new patients. You'll learn how to... Choose the right workshop topic MAKE THE SALE when you follow up with attendees Get your team involved Plus, you'll hear why Jon Clay...

This week, while Neil & his team are at the APTA's Private Practice Section conference, we're re-running one of our most POPULAR podcasts of all time!  In this episode, you'll learn how to... Stop feeling awkward & get more Google Reviews  Hack your Google Business Profile to attract more new patients online  WHY Google Reviews are so crucial in today's world You don&ap...

What do people say about you behind your back? Whatever they're saying, that's your "brand." In this podcast, you'll learn... How to create a clinic brand that stands out from the crowd What a 'brand' IS and isn't  How a strong brand will help you hire About Our Guest Today we’re talking to Jamey Schrier from Practice Freedom U.   Jamey has helped hundreds o...

Are you struggling to hire new PTs or Chiros? Is your failure to hire crippling your business growth? Does hiring make you lose sleep at night? We get it. In this episode, Neil is joined by Rick Lau & Shaida Rabie from Clinic Accelerator . We'll teach you... How to use social media to hire A secret way to use Google to hire & beat Indeed / Ziprecruiter How to make your clinicians&apos...

Do you want to grow your clinic into a multi-million dollar business?  It's possible, but you need the right mindset! In this podcast, Dr. Sterling Carter will teach you about... How to make a family-owned business WORK (Without tearing each other apart)  Servant leadership Why most businesses FAIL  What the Army taught him about building a business About the Guest   Dr. Sterling Carter is an...

If you hire a local marketing agency that doesn't understand PT / Chiro...you could end up seriously BURNED and in violation of HIPAA.  In this podcast you'll hear... HIPAA horror story - how ad retargeting cost one physio $1000s How to identify SCAMMERS and fake marketing gurus Why "we'll get you to Google in 30 Days" = ridiculous and unrealistic 

What's changed in the PT industry in the past 50 years? What's stayed the same? In this podcast episode, Neil interviews John Repsher, PT -- owner of Repsher Physical Therapy and a PT for 50+ years. They'll cover big changes in the PT industry, like... Hiring, student debt, and insurance reimbursements How relationships with doctors have changed over the decades How orthopedic surge...

Are you crippling your staff morale? Tune in to find out...

Do you want to BUILD your PT or Chiro business into a brand that spans multiple locations? In this episode, you'll learn... Bob's secret to managing 4 locations with just 1 meeting / week Biggest mistake he made when expanding Why having multiple locations is OVERRATED (and what you should focus on instead) Bob Thomas is the CEO and Founder of Achieve Physical Therapy, a successful 4-loc...

Want MORE doctor referrals? In this episode, former Director of Marketing Maria Gallery will give advice on... How to get the front desk gatekeepers on your size The first person you should hire on your clinic's marketing team The WORST event she ever hosted for her clinic  Get ready to boost your doctor referrals with this episode! About Maria Gallery Maria is a Business Development Represen...

Are you thinking about selling your practice? Or maybe even acquiring another?  In this week's episode James Casady of Platinum PT talks with Neil about his experience acquiring and selling practices, and the challenges that come along with it. Listen along and be sure to Subscribe so you don't miss out on future episodes!