The Practice Marketing Podcast

Today, we're talking with Dr. Heidi Jannenga, founder of Rizing Tide and co-founder of WebPT, and Dr. Larry Benz, co-founder of Confluent Health and author of Called to Care . Heidi is a Doctor of Physical Therapy who co-founded WebPT, a leading software platform for physical, occupational and speech therapists. In 2021, she founded Rizing Tide, a scholarship program that supports students fr...

Today, we’re talking with Dr. Ben Butts and Dr. Cassie Butts, the husband-and-wife owners of Los Alamitos Orthopedic & Sports Physical Therapy in Southern California.  Ben is a Board-Certified Sports Clinical Specialist and Cassie is a Board-Certified Orthopedic Clinical Specialist, and in March 2022 they took over a clinic that had been serving Los Alamitos since 1992. Since then, they have c...

Today, we're talking with Paul Martin, Founder & President of Martin Healthcare Advisors. Paul trained as a physical therapist and is known throughout the industry as an expert in PT clinic mergers and acquisitions. In 1989, Paul co-founded his own outpatient rehab company, grew it to 21 clinics and sold it to a larger acquirer. In 2000, he founded Martin Healthcare Advisors to help other...

In this episode, Neil Trickett talks with Mike Dwyer, co-founder of Prompt Health, about what PT clinic owners should look for when choosing or switching an EMR. Topics include what looks good in a demo but falls short in daily use, where AI saves time for therapists and front-desk staff, and whether billing, scheduling and documentation belong on one platform. Mike also explains what the new Prom...

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at www.practicepromotions.net

Opening a new physical therapy location is exciting—but simply putting up a sign and opening the doors doesn’t guarantee patients will walk in. Your new clinic needs to be visible online, easy to find on Google, and promoted to the patients who already know and trust your practice. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down three practical strategies PT owners c...

Why is physical therapy still operating like it did 30+ years ago? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Alex Bendersky, Head of Clinical Innovation at WebPT, to discuss why the physical therapy industry has been slower to evolve than many other industries and what needs to change. With more than 23 years of experience spanning clinical practice, reh...

Your PT clinic is growing, but are you prepared for what it takes to scale from one location to six? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brian Hartz, CEO and Founder of HARTZ Physical Therapy, to discuss how he grew his independent practice from a single clinic to six locations across Lancaster County, Pennsylvania. With 25 years of experience as a pra...

Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answers, compare providers, and discover local physical therapy clinics. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Amy G, Head of SEO at Practice Promotions , to break down what the rise of AI s...

Your PT clinic already has valuable patient data, but are you using it to drive growth? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brij Bhuptani, CEO and Co-Founder of Spry Healthcare , to discuss the new Spry × Practice Promotions integration and how connecting your EMR with your marketing can help PT clinics improve patient retention, reactivation, and grow...

Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, and stand out online. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Scott McAfee, Chief Marketing Officer at MovementX, to break down why storytelling matters in PT marketing and how practices...

Social media can be a powerful way for PT clinics to increase visibility, build trust in their community, and ultimately attract more new patients—but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down Social Media 101 for PTs and the key strategies clinic owners need to grow their practice through social media. We cover:...

Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients. We cover: How much PT clinics should actually spend on Google Ads The k...

Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones. This episode, we sit down with Eric Miller , Chief Financial Advisor and Co-Owner of Econologics Financial Advisors , who's spent years helping hundreds of healthcare practice owners strengthen their fi...

SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026. In this episode:  What SEO actually is, and why every PT clinic still needs it   How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews ...

What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams. In this episode:  Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners   The reimbursement...

Today on The Practice Marketing Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy , to discuss how their practice is using Google Ads and Facebook Ads to grow its speech therapy program and connect more families with the care they need. Rebound, a three-location practice in Topeka, Kansas, has partnered with Practice Promotions since 2018 on everythi...

Should you handle your PT clinic's marketing yourself, or bring in an agency? Sam Villenave, Director of Sales at Practice Promotions (and former Apple employee), breaks down exactly how to tell. In this episode: The #1 marketing tactic driving results for PT owners in 2026 Why solo clinicians are often better off DIY-ing it, and what to focus on Clear signs it's time for an agency: 4-6+...

What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled evaluation. In this episode, we discuss why marketing is only half of the growth equation. While your website, Google Ads, SEO, and community workshops generate leads, it's your front desk that converts those opportunities int...

What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side? In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built.  With 3 locations and 23 staff, Andrew shares what...

Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to... Rank for Knee Pain on Google & AI Speak to patients' pain points Use Google Ads PPC ...and ultimately, fill your clinic with more ACL patients! Practice Promotions is the Physical Therapy Marketin...

Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote! Matt is a physical therapist and a former practice owner.  At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read.  Today he’ll shar...

Is your website quietly costing you patients? Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak website doesn't just hurt your Google ranking anymore. It makes you invisible entirely. In this episode, we break down the 5 signs your PT w...

Want your clinic to feel warm, personable, and human? Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you! In this episode, we're sharing 4 simple but powerful marketing ideas that help your clinic stand out by doing the one thing AI can't — being genuinely human. In this episode: Staff Spotlights — Let patients...

Most physical therapists are getting underpaid...and you don't even know it! This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent clinic and navigating the complexities of insurance reimbursement.  After discovering that PT owners across the country are routinely leaving money...