The Practice Marketing Podcast

What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled evaluation. In this episode, we discuss why marketing is only half of the growth equation. While your website, Google Ads, SEO, and community workshops generate leads, it's your front desk that converts those opportunities int...

What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side? In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built.  With 3 locations and 23 staff, Andrew shares what...

Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to... Rank for Knee Pain on Google & AI Speak to patients' pain points Use Google Ads PPC ...and ultimately, fill your clinic with more ACL patients! Practice Promotions is the Physical Therapy Marketin...

Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote! Matt is a physical therapist and a former practice owner.  At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read.  Today he’ll shar...

Is your website quietly costing you patients? Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak website doesn't just hurt your Google ranking anymore. It makes you invisible entirely. In this episode, we break down the 5 signs your PT w...

Want your clinic to feel warm, personable, and human? Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you! In this episode, we're sharing 4 simple but powerful marketing ideas that help your clinic stand out by doing the one thing AI can't — being genuinely human. In this episode: Staff Spotlights — Let patients...

Most physical therapists are getting underpaid...and you don't even know it! This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent clinic and navigating the complexities of insurance reimbursement.  After discovering that PT owners across the country are routinely leaving money...

AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average! On this webinar recording, you'll learn...  Simple tweaks to your website and layout that turn more visitors in...

Want more post-surgical rehab patients? Here's how to get them. With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now. In this episode, we break down 7 actionable strategies to attract more post-op patients —...

What if you could build a thriving PT practice without ever owning a clinic?  Krista Covell-Pierson , Founder & CEO of Covell Care & Rehabilitation , did exactly that — and in this episode, she breaks down how. Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about g...

What does the future of physical therapy actually look like — and who's fighting to shape it? In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the cli...

This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel! This walks you through a simple 5-step funnel we use to help PTs get more new patients online: Build a massive online presence with SEO Skip to the front of Google's line with Google Ads PPC Convert patients with an attractive website  Build trust by getting regular 5-star Goog...

What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis? In this episode, Neil sits down with Dr. Eric Bull, PT, DSc , co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial th...

What if one virtual hire could save your clinic $20,000 in profit — and give you your life back? In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of Virtual Rockstar , the fastest-growing virtual staffing partner for private healthcare practices in the U.S.  Will has helped hundreds of clinic owners stop drowning in admin work...

How do you scale a PT practice to 140+ locations without losing your brand—or your mind? In this episode, we’re joined by Jennifer Allen , Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it. From smart acquisition strategy to building a powerful “family o...

Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world.  Here's what he learned that PT Owners need to know!!! Key Takeaways: AI is accelerating fast—use it to enhance your team, not replace them Map out your processes (SOPs) to get real value from AI tools Automate admin tasks to free your team...

Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to... Rank for Shoulder Pain on Google & AI Speak to patients' pain points Use Google Ads PPC ...and ultimately, fill your clinic with more rotator cuff patients! View the video here: https://youtu.be/_f3xJUSh3I4 A...

Are you a mobile PT practice? In this episode, I talk with Annie Koslow , Founder of Active Health Solutions , a four-therapist mobile PT practice serving Northern Virginia, Washington DC, and Maryland. Annie shares how she built a thriving mobile orthopedic and pelvic health practice and why she chose the mobile model instead of opening a clinic. We discuss what it’s like treating patients in the...

Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator .  Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff. Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group.  Together, t...

In this episode of the Practice Marketing Podcast, Neil sits down with David Light, PT , co-founder of Healthcare Accounting Solutions — and the PT who actually purchased Neil and Amy's former Florida practice, AIM PT! David shares his journey from building and acquiring practices to helping physical therapy owners take control of their numbers, reduce tax stress, and stop overpaying Uncle Sa...

This is a special anniversary episode of the Practice Marketing Podcast ! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow. Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a lead...

In this episode, we’re joined by Dr. Josh Funk , founder and CEO of Rehab 2 Perform , to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC . What we cover: How Rehab2Perform grew a 100,000+ follower social media presence What makes their content engaging, educational, and shareable Key principles for building trust and brand recognitio...

Hiring is one of the BIGGEST problems for growing PT Clinics.   I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets! And due to fewer PT graduates, it's only going to get more difficult.  On this webinar replay, you'll learn ... How to use Google Jobs to appear ABOVE Indeed...

What was the BIGGEST problem facing rehab therapists in 2025? In this podcast, you'll find out.  Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges.  We'll cover... Misalignment between PT owners & staff...

Marketing Directors, this one is for you! In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017. Anna will share with u...