The Practice Marketing Podcast

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on... How patients search online in 2026 What's more important: SEO vs AI Search Which "AI Marketing Agencies" you can trust What PT Owners really need to know to stay #1 on Google What's coming in AI Marketing for 2...

Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026.  Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps: Where do you want to go in 2026? Who do you need to get you the...

Want more doctor referrals? Ever thought about hiring a Physician Liaison? Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons!  You'll learn.... What physician liaisons do Stats to track their progress  What messaging and tactics work best for physician marketing Let's boost your d...

Are holiday cancellations stressing you out? Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%. Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!  Today, she’ll teach us how to prevent holiday canc...

Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself.  That’s just wrong. Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026: 1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you.  2️⃣ You have more than 4 therapists. Doing e...

Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy —a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.” We’ll dive into how Greendale has... 💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy 💚 Built deep community roots 💚 Turned patie...

Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma.  He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70! Today, you'll learn... The...

⛰️ Has your growth hit a PLATEAU? The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists.  They are having a GREAT year at Alpine.  ✅In October, Alpine hit an all-time HIGH of patient visits.  ✅Plus, in the...

Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule. Plus, you will learn... 💌 Subject lines that get patients BOOKING like crazy 💌 Email marketing MISTAKES 💌 What you need to do to start emailing patients THIS WEEK Watch the recording: https://go.practicepromotions.net/workshop-recordings Here...

Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic.  He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada.  Today, Andrew is going to talk about his growth journey, his phenomenal marketing results,  and why teaching is such an important part of his vision.  He&apos...

Are you a physiotherapist who wants to BUILD your practice to a $10 Million business? Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada.  That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn... - How...

Today we’re talking to Jamey Schrier from Practice Freedom U.  Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic.  Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell...

Happy National PT Awareness Month! It's great time to focus on improving patient satisfaction.  Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT! Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way.   You&...

Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America.  Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners.  He’s hired hundreds of clinicians, built his own 7...

This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn... Patients now search online differently, and where to focus your efforts to get in front of them  To create a massive online presence that puts your practice in front of more people who were not even aware of Physical Therapy To optimize your Google Busin...

You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining? Well, I'm talking to one of those PTs today!  In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach.  As the owner of a thriving NYC practice that she runs remotely f...

Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it. We’ll cover: Why growth stalls in areas like marketing, f...

You don't have reimbursement issues. You have revenue issues.  In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems. I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business.  You in? Wa...

There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic? In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover... Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutes AI for billing (catch mistakes before...

How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170? Learn all about it in this podcast episode! 🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥 Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main go...

The insurance system is rigged against small private practices -- so how can PTs still WIN at billing?  In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs  improve their practice revenue by 25%  by streamlining the billing process -- from using the right codes to collecting what's owed to you. You&apos...

It's 2025 -- and patients don't just search on Google anymore.  They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is.  In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025.  These are all things we are ALREADY doing for o...

It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line? In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also b...

What's the secret to a happy, functional, THRIVING PT clinic? How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy? It's all in how you LEAD. In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organizat...

Ever looked at a Stretch Lab and thought, "Hey... I  could do that!" Well...you're right! And it might be easier to start than you think. Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy.  Why PTs should sell stretching How Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feet Why Kevin...