The Practice Marketing Podcast

Does it feel like inflation is eating up all the profit you make in your practice? Are you frustrated because insurance companies keep cutting their reimbursements? Or are you struggling to hire because new PTs expect sky-high salaries? We get it. These days, a lot of PTs are wondering if their practice will even survive the next year – let alone grow or expand! But you’re not alone. There are lot...

Will the physical therapy industry survive? To answer that question, Practice Promotions CEO Neil Trickett interviewed Heidi Jannenga, co-founder of both WebPT and Rizing Tide, to find out.

What if you ALREADY had the volume of new patient calls you needed? In this action-packed webinar, Rick Lau from CallHero gives away 5 phone secrets that will help you convert more phone calls to paying patients.  From the PT Marketing Summit in 2022!

Are Facebook Ads worth it? In this episode from the PT Marketing Summit, Neil talks to Chad Madden of Breakthrough on how to create, launch, and fine-tune Facebook Ads for your practice. 

Most websites only convert 2-3% of visitors into patients...and to be brutally honest, if you're like most PTs, right now your site is probably converting much less. But imagine if you could convert 5, 10, 15% of visitors into patients -- without spending a dime on advertising! In this podcast, Neil will teach you how to turn your website into a patient-generating machine.

Tired of the empty spots in your therapists' schedules? In this recorded webinar, Neil will teach you how to fill your therapists' calendars with new patients from Google. You'll learn... How to dominate Page 1 of Google Simple changes every practice owner can make to improve your SEO, or search engine optimization How to get discovered by thousands more people online with the power...

How is marketing a pediatric therapy practice unique? Find out in this conversation with Kristen Masci, MS, OTR/L – Owner of Skills on the Hill, a Pediatric Therapy Practice in the Washington, DC Metro Area.  “It is 50% about the child and 50% about the parent. You need to treat the parent like the customer. It’s all about getting in their mind and thinking about what you would be looking for in a...

Imagine being able to control the volume of new patients coming into your practice. How would this help you meet your goals?   In this webinar-turned-podcast, you'll learn the core strategy and best practices to go direct to consumer with your marketing. These strategies are used by 1000s of practices across North America! After attending this webinar, you'll know... How to go direct to...

“Any time you’re starting a practice, the first thing you need to focus on is patient experience.” This week, CEO of Practice Promotions Neil Trickett interviews Vikram Sethuraman, Founder & CEO of PT Wired . They are talking about how to improve your patient experience. Why patient dropout is a MASSIVE problem…and what you can do to solve it How a mobile app will build your brand –using your...

Feel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers.    “PTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but I’d gladly give my services away...

"I got cancer 18 years ago, when I was still running my practice as a single practitioner. I remember thinking that if I go down, my family won't get anything. So I decided that I had to build the practice up to more than one person." Listen to hear Trevor's incredible journey from single practitioner to running a 13-person clinic at Preferred Physical Therapy in Florida. Hear...

"We've always had a direct-to-consumer mentality in our practice."  In this podcast episode, Neil interviews Dr. Andy Sotirokos, COO of Solutions Physical Therapy & Sports Medicine in Alexandria, VA. Their wide-ranging conversation covers... Why frequent Google Reviews are CRUCIAL  How to use Google Ads to drive patients to your door The danger of relying on physician referrals ...

What do reimbursement cuts mean for your clinic? Impending doom, or an opportunity to take your practice to a whole new level? Listen to learn the 3 key areas you CAN control to overcome reimbursement cuts and make your practice more profitable.  To learn more, read our blog at: https://practicepromotions.net/business-planning/practice-overcome-medicare-reimbursement-cuts/

Is it WRONG to market to past patients?  "I hope I never see you again" and other things PTs should NEVER say!  In this episode, Neil interviews James Pumarada, Owner & PT at Complete Physical Rehabilitation, to learn... How to leverage your past patient list and increase referrals How to start a cash-pay section of your business  What happened when James stopped direct-mailing his p...

“We’ve tripled our quarterly physician referrals. And the only new thing we’ve implemented is the new look to our physician letters.”   This week, Neil interviews Mitch Bell, Marketing Director of Madden & Gilbert PT. You'll learn... The secret to effective physician marketing How marketing systems FREED UP Chad Madden to co-found Breakthrough Marketing  The first marketing hire EVERY PT...

If you don't have the right strategy, your PT marketing  will SUCK. But it doesn't have to. There's a proven, effective 5-step PT marketing strategy you can start implementing in your clinic TODAY. It's trusted by 1200+ clinics in North America.   Access the full Ultimate PT Marketing Training [video + worksheets]: https://practicepromotions.net/physical-therapy-marketing/train...

When is the wrong time to sell your practice? What is your exit strategy? How can you increase the value of your practice? In this episode, Neil discusses all these questions with Dr. Dimitrios Kostopoulos. Dimi is a physical therapist, business owner, and mentor to so many! He is the founder of Hands-On Diagnostics Companies, and helps PTs triple the value of their practices by adding diagnostic...

Getting frequent reviews on Google, Facebook, or Yelp is one of the best ways to increase your online presence and reassure potential patients that you’re a legitimate, helpful business. There’s just one problem: asking for reviews can feel so awkward!  In this episode, our CEO Neil Trickett will teach you... Why reviews matter How OFTEN you need reviews How you and your PTS can overcome the awkwa...

“You can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. You have to be purposeful if you want to grow.”-- Raj Suppiah, PT In this continuation of our conversation with Raj,   we’ll find out the #1 thing that Raj says has contributed to his practice’s success in the past 3 years.  Raj Suppiah is the Co-Founder of Foundation Physiotherapy & Wellness in Toro...

What if you weren't the only one working on your business? What if your PTs knew your key metrics and were working on marketing, too? In this episode, Neil talks with Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness in Toronto, who will show us what American physical therapy clinics can learn from Canadian physiotherapy. Raj has really done a great job… Turning his therapist...

Is your PT website scaring away new patients? In this episode, host Neil Trickett help you figure out if your PT website is broken. He'll also share 5 simple changes that will help your PT website will convert more visitors to patients. No tech-savvy needed!  Access the full 10-Minute Website Makeover Workshop here: https://practicepromotions.net/pt-workshop-website-makeover 

Are patients finally coming back to your practice? And is this boom sustainable? Find out when you tune in. In this episode, host Neil Trickett, PT shares the 5 little-known rules to keep uptrends going up in 2021 & avoid “patient volume rollercoasters.”  To watch the video version of this podcast, and get the slide deck, visit https://practicepromotions.net/pt-workshop-training-pandemic

" You don't learn any of this stuff in school. " This week we sit down with Peak Performance Physical Therapy's CEO Jill Marlan.  Jill, like many of you, didn't learn how to run a business in PT school. However, that didn't stop her from crushing her goals to drive her practice growth. Tune in now to lear how setting the right goals with revenue, marketing, and a grow...

This week on The PT Marketing Power Hour we talk about STRATEGY, with New York Pt & Wellness Marketing Director, Richard Bernich! For many, 2021 brings hope of putting 2020 challenges behind and looking ahead. Stabilization. Normalcy. But for PT owners, the new year also poses its own new challenges… Marketing wisely and having a strategy is the secret sauce to controlling your future, so lear...

This week we sit down with Sonia and Mark De Anda with Optimum Physiotherapies.  Sonia and Mark joined Practice Promotions during the height of Covid-19. Sonia wasn’t defeated by a pandemic, she saw this as an opportunity and an investment. Nearly a year later, they are back to 110% and she attributes that too: Running a “Referral Contest” That Boosted Patient Volume. Made Sure To Regularly Post T...