The PR Podcast

How do you make the most of that media interview? Mark Albert is the founder and CEO of Media Advisory Experts , a Washington, DC-based consultancy providing media training, crisis communications, earned media, storytelling and video production services to clients in the U.S. and around the globe. He's a Peabody and EMMY award-winning master storyteller with a 25-year journalism career, includ...

What is the Communications Triangle? Hint: it's no where near Bermuda! Paul Wilke talks with us about how the three points of the communications triangle operate and how he used his background as a journalist to create his two businesses: Upright Position Communications , which specializes in IPO communications & PR strategy and providing communications with integrity. Walking Duck is a vi...

What is Digital PR? And how can you use it effectively? Stephen Baker has 17 years’ experience as a PR professional having started in traditional PR before moving into digital with Propellernet in 2011. He now manages a growing team of 13 people and is responsible for their ongoing development, ensuring everyone is motivated, happy and delivering their best work. He also co-hosts the Digital PR Po...

How can you differentiate your brand in the vast world of Food & Beverage PR? Amanda Arrigotti-White is a force in the food and beverage space. She is Founder & CEO of Curate & Co. , where her blend of strategic thinking guides her clients strategy while remaining hands-on with each client’s portfolio. With a proven track record of delivering results, Curate & Co remains one of the...

Episode 178: non-profits especially need to focus their PR message for optimal results! Tiffany Joy Murchison is CEO of TJM & Co based in Brooklyn, NY where she and her team help non-profits live their purpose by connecting them with their ideal audiences. Hear about how she does it and how she wrote her latest book on #DoItYourself PR in just two weeks! The PR Podcast is a show about how the...

Jenn Quader is President & CEO of The Smart Agency , an Irvine, CA-based firm specalizing in commercial real estate and financial services across the country. Her personal mission is to empower the next generation of confident communicators by sharing her voice in the global movement toward empathetic and human-first business leadership. Her recent TEDx Talk in Paris - “Walking Confidently In...

Career journeys are never a straight line and Linda Arroz is proof! She started her career on a Flint, MI auto assembly line, and followed her passion to become a public speaker, contract model for Spiegel, TV news producer and PR pro! Linda is attracted to ideas, individuals, and information that excite and inform. Established in Los Angeles, the intersection of tech, lifestyle, and entertainment...

How can you create your personal brand through podcasting and PR? Tonya McKenzie is a California-based public relations and media relations professional helping organizations craft their message, tell their story and gain earned media. Her new book, PR & Media Relations for Small Business Success , teaches the importance of a personal brand through podcasting and other communications platforms...

What makes a great TV story? How do you get TV interested in your pitch? Ed Sweeting is a senior photojournalist with News12 Networks and has done it all: covering some of the biggest stories and creating the most iconic moving images of the last three decades. Whether it’s shooting video for a reporter package, runing and gunning as a VO-cam, producing under deadline or running live shots, Ed’s p...

How do you market the world's largest digital marketplace? Mona Kinal, CMO of G2A, talks about how she launches and promotes everything from games, gift cards and subscriptions to software and e-learning. Her latest global brand challenge sees her working across more than 100 markets to launch innovative solutions. In her 20 years in global ecomm, Mona has also served, among others, as the Hea...

You don't have to be a social media expert to grow your channel organically. Jody talks about some dos and don'ts for making your social channels work best for you. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York Cit...

What's it like to work with a social media influencer? Stacey Wallenstein is "The Mint Chip Mama" - an identity she created to talk about all the things she loves: parenting, lifestyle, travel and more. We talk about her journey as a content creator, working with clients to elevate their brands and why "influencer" may be the new four-letter word. The PR Podcast is your vie...

Dr. Dhru Beeharilal partners with his clients on their hero's journey to build their resilience and mindset in order to be more effective, empowered, authentic, and creative leaders, business owners, and human beings. His approach combines coaching, neuro-linguistic programming, spirituality, cognitive behavioral therapy, and the Japanese philosophies of Ikigai and Bushido. He enjoys embracing...

The Baltimore Bridge Collapse can teach us a lot about safety planning and how to prepare to communicate when disaster strikes. Jim Poesl is an environmental health and safety expert with 31 years of experience in the environmental health and safety field. His experiences include the Anthrax Clean-ups in NYC and countless environmental emergency responses. He manages JCP Technical Services and Saf...

Jen Hartmann is the founder of NEAT, based in Louisville, KY, where she helps clients across industries such as CPG, fashion, tech, beverage, and hospitality. A podcast host, and marketing professor with almost a decade of industry experience, Jen’s expertise has also earned her prominent features in The Sun, Business Insider , Authority Magazine , and Medium .  The PR Podcast is a show about how...

Can kindness and capitalism go together? And what is sustainability communications? Helen Neal, founder and CEO of HN Communications in the UK explains. As a multi-award winning sustainability communications agency specializing in sustainability-focused communications and events, she and her firm support some of the world’s leading brands on their journeys towards net zero, encouraging collaborati...

Guest on someone else's podcast of start your own? What's the best way to measure a successful podcast strategy? And how can I build a podcast audience? Nikita Kumar is the Podcast Success Manager at Pikkal & Co. where she transforms podcasting into an art form, captivating audiences and crafting narratives that turn challenges into success stories, offering invaluable insights for hos...

There are so many misconceptions about public relations: what it is, what it does and what it's not! Host Jody Fisher addresses five common myths about PR and gives his take on how we can help educate people on what good public relations is all about. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made a...

How do you work with sports reporters to go beyond coverage of the big game? Jamie Stuart is a 7x Emmy winning reporter currently working for Newsday Sports and just off a more than 20 year run at News 12 Long Island . He’s a Syracuse grad who enjoys quiet things like KISS , WWE, Godzilla movies & 70,000 NY Jets fans. Jamie has also recently dipped into the Public Relations world himself, help...

What's the state of newspapers in America? And what does the future hold for print journalism? Bob Shields is Associate Managing Editor at Newsday , serving the Long Island communities of Nassau and Suffolk County. With more than 30 years of experience in the news business, with most of that time spent at tabloid newspapers, he's worked at The Trentonian , the New York Daily News , and amN...

How do I escape a toxic PR agency? What is a good agency reporting structure and roles? How do I get the AVE and PR value of a press release or news article? How many clients is too many? Media lists are frustrating me! We go back to the Reddit Public Relations thread and answer these questions! Listen to find out if you agree and let us know! The PR Podcast is your view inside the public relation...

When people think of "PR" they typically think of media relations. Sherry Goldman is founder of Goldman Communications Grou p, an award-winning public relations/marketing communications agency. We talk about how to cultivate relationships with reporters, cut through the noise of the newsroom and build lasting relationships with reporters. The PR Podcast is your view inside the public rel...

How do you bring new life to an old brand? Stacey Vaselaney , owner of SLVPR , was the creative force behind Duck Tape 's launch of its multicolored products that took the nation by storm, even inspiring high school students to adopt the product in a brilliant prom promotion. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communic...

2024 is here! Are you ready for it? We run down THREE THINGS you should do to be successful in public relations this year! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with...

Josh Greene is CEO of The Mather Group , a digital marketing agency that specializes in improving and protecting online reputations through SEO, Paid Media and Wikipedia. He guides his clients using actionable insights and tools to conquer the online marketing world, empowering brands and individuals to shape their online presence to support their bottom line – to let people know who you are, what...