The PR Podcast

Summer may feel like the slow season in PR, but smart communicators know it can be one of the best times to build visibility and prepare clients for what comes next. In this episode of The PR Podcast, host Jody Fisher breaks down practical ways PR people can use the summer months to maximize exposure, strengthen media relationships and get ready for the busy fall season. From finding timely summer...

What does it take to communicate clearly when the stakes are high, the audience is overwhelmed, and every message matters? In this episode of The PR Podcast, host Jody Fisher talks with Cyndee Woolley, founder and CEO of C2 Communications, a strategic communications firm that helps government agencies, businesses, and community leaders cut through the noise and connect with the people they need to...

AI learns from what you tell it. So what are you saying? Leah Nurik is the CEO and Co-Founder of Brandi AI, a brand intelligence and AI visibility platform that helps brands understand and improve how they show up in generative AI search. With more than 25 years of experience in B2B tech PR, brand marketing, and strategic communications, Leah has built companies and strategies at the intersection...

What makes a podcast feel authentic? In this episode, we sit down with Jennifer Moss, Co-Founder and Chief Creative Officer of JAR Podcast Solutions, one of the world’s leading branded podcast agencies. Jennifer has helped organizations ranging from Amazon and Cirque du Soleil to Wharton create podcasts that do more than promote a brand—they tell stories that audiences genuinely want to hear. The...

Summer is not downtime for PR professionals — it’s opportunity season. In this Memorial Day special episode of The PR Podcast, host Jody Fisher talks about why the summer months are one of the most overlooked opportunities in public relations and marketing. While many organizations slow down between Memorial Day and Labor Day, smart brands use the season to build momentum, create content, strength...

Flyer PR is proving that the future of public relations isn’t waiting until graduation. Based at the University of Dayton, this student-run agency gives aspiring communications professionals real-world experience managing campaigns, navigating crisis simulations, working with clients and building brands before they ever enter the workforce full-time.    On this episode of The PR Podcast, we’re joi...

Dorie Klissas is the founder and president of Dorie Klissas Media and an Emmy Award-winning television producer. She spent 15 years at NBC’s Today Show and is an Edward R. Murrow Award contributor for her work on The CBS Evening News with Katie Couric. She has served in leadership positions at major health systems, including the Mount Sinai Health System, Hackensack Meridian Health, and NYU Langon...

Jennifer Acree is the founder and CEO of JSA+Partners, a strategic communications agency she has led for more than 17 years, working with major consumer tech brands including Yahoo, Sphere, Electronic Arts, Exploding Kittens and Character. AI. She’s known for blending strong storytelling with data-driven strategy, most recently through launching Fogline, a proprietary measurement platform focused...

Mark Mallchok, Chief Event Strategist and co-founder of Brella Productions, joins the show to break down what it really takes to create corporate events that deliver results—not just applause. With a background in theater and film, Mark brings a storytelling-first approach to designing experiences that engage audiences across in-person, virtual, and hybrid environments. He shares how companies can...

Alison Seibert is the founder and principal of The James Collective, a boutique PR and integrated communications agency that captures the power of attention for leading lifestyle brands. TJC partners with high caliber CPG food and beverage, wine & spirts and travel companies who are dedicated to creating a more delicious and connected world. Founded in 2015, The James Collective has grown to a...

What happens when you combine storytelling, strategy, and high-stakes advocacy? You get a communicator who understands not just how to craft a message—but how to make it matter. This week on The PR Podcast, we sit down with Caroline Sánchez-Avakian, Strategic Communications Director at the Ballot Initiative Strategy Center, to talk about the intersection of policy, narrative, and real-world impact...

Most agencies treat legal like a necessary expense—something to deal with when contracts need signing or problems arise. But what if legal strategy could actually become a driver of revenue, protection, and long-term growth? In this episode of The PR Podcast, we sit down with Sharon Toerek, a marketing and intellectual property attorney who works with independent PR, marketing, and creative agenci...

Restaurant PR is one of the most competitive and fast-moving sectors in communications. Grand openings, influencer buzz, local community engagement, and crisis management all collide in an industry where every detail matters. In this episode of The PR Podcast, I speak with Courtney Mazzella, Vice President of Client Services at Champion, one of the largest restaurant PR agencies in the United Stat...

Our guest is Matisse Hamel-Nelis, an award-winning communications strategist and accessibility advocate who is helping organizations rethink how they show up in the world. From websites and press releases to social media and broader communications strategy, Matisse specializes in making content not just compliant—but genuinely usable, inclusive, and impactful for everyone. She brings a rare blend...

Liz Burke is an Adjunct Assistant Professor of Journalism at Hofstra University and a reporter at News 12 Long Island, teaching the next generation of journalists while actively covering news in one of the most competitive local media markets. She understands exactly what reporters look for, how stories get assigned, and where PR efforts succeed—or fall flat—in real time. Her social media is an in...

Jason Fishman is a new-media strategist who leads DNA in Los Angeles, a go-to firm for eCommerce brands, digital assets, and crowdfunding-driven growth. He’s helped power more than 500 successful crowdfunding campaigns, collectively raising nine figures through data-driven marketing strategies that scale. A frequent speaker at major crowdfunding conferences and a contributor to the Forbes Agency C...

Mike Harris is President and Co-Founder of Uproar PR, one of the fastest-growing consumer and technology agencies in the country. Since launching in 2011, Mike has led Uproar’s expansion into major markets from New York to Tel Aviv, while shaping award-winning campaigns for brands like Planet Fitness, Rakuten, and Delsey Luggage Paris. We talk about how he blends creativity with data, how his team...

In this special solo episode of The PR Podcast, host Jody Fisher steps into the hot seat to respond to real, unfiltered questions from the public relations community — pulled straight from Reddit. From emotional career crossroads to practical visibility questions, this episode tackles what PR pros are really thinking but don’t always say out loud. Topics include burnout, confidence, internal vs. e...

Visibility on Purpose, founded by Lydia Bagarozza and Bridget Sicsko, is redefining how founders and small business owners approach PR. In this episode, they break down how their PR strategy studio helps brands get seen, featured, and remembered—without relying on expensive agencies or guesswork. Lydia has led campaigns for top consumer brands sold at Ulta, Target, Amazon, and Whole Foods, while B...

This week on The PR Podcast, we sit down with Matthew Pierce — a strategic communicator, storyteller, and multidisciplinary creator who blends PR expertise with music, video, and live performance to make messages unforgettable. After a decade managing major campaigns on Madison Avenue, Matthew now helps brands, leaders, and event organizers bring their stories to life through documentary-style vid...

This episode features Kristi Straw, Founder & CEO of Lighthouse Leadership Consultants™ ⭐ and the creator of the UNICORN Leader™ model 🦄—a framework reshaping how executives think about influence, trust, and high-performance culture. With more than 25 years in senior leadership roles, Kristi has become a sought-after advisor for top performers navigating big transitions: stepping into the C-...

Christiaan Brown, SVP at RH Strategic, joins The PR Podcast to talk about what smart communications leadership looks like in 2025 and beyond. A seasoned PR veteran, Christiaan has built and led programs for Fortune 500 brands, major healthcare systems, nonprofits, and early-stage innovators. In this episode, he breaks down why the next era of agency–client relationships hinges on two things: empat...

When a crisis strikes, leaders have two choices: react (and possibly make mistakes) or respond with strategy, clarity, and confidence.   This week, we’re joined by Tara Goodwin, founder of Goodwin Consulting and one of Boston’s top crisis communications experts. For more than 30 years, Tara’s helped CEOs, public figures, and global brands manage high-stakes reputation challenges—from Fortune 500 e...

On this episode of The PR Podcast, we sit down with G.C. Murray II, Esq. — an award-winning attorney, executive coach, and author of A Greater Change: A Nonprofit Guidebook. Recognized by both the American Bar Association and the National Bar Association for his ethics and leadership, G.C. brings a rare perspective from the world of law to the world of communications. He shares powerful lessons on...

This week, we sit down with Kalie Moore, angel investor and founder of High Vibe PR, a boutique agency amplifying the world’s most innovative brands in Gaming, Web3, and AI.    From launching BITKRAFT Ventures, one of the leading gaming VC firms, to being named one of AdAge’s Women to Watch Europe, Kalie has built a global career connecting the dots between technology, culture, and storytelling. S...