The PR Podcast

Jordan Thomas is a 27 year old musician, freelance journalist/social media manager, and PR graduate based in Southern California. Despite weighing only a pound at birth with a 30% chance of survival, he was given the ability to live and thrive. He shares his journey through the modern PR world and chats his varied professional career. The PR Podcast is a show about how the news gets made. We talk...

How do you make your own news with surveys? Ryan Gerding is president and CEO of Kansas City-based INK Inc PR, where he works with clients across food production and green building to leadership training, mental health experts, authors and tech. Ryan utilizes his former reporter background to bring value to clients and says data driven stories resonate most for his clients as well as the media the...

How can leaders show up with authenticity and drive results that go beyond metrics? Dara Cothran  is Executive Vice President, Global Strategy + Insights at  KWT Global , a leading integrated communications agency, where she helps both consumer and corporate brands clarify their purpose and become intentionally resonant with their audiences. KWT’s Resonance Report: Earning Influence explores how e...

Danielle Ruckert is the Healthcare Practice Lead at RH Strategic where she combines her creative mindset and business acumen to help clients increase brand awareness, build thought leadership, and manage reputations. With a vast knowledge in the healthcare field, Danielle has a knack for spotting trends and elevating clients as thought leaders in the space. By combining her creative mindset and bu...

Candice D’Angelo is the founder of The Agency Eas t, an FL-based boutique public relations agency on a mission to support female entrepreneurs build their personal and professional brands. She founded her own agency after mastering her draft landing clients in places like Medium, Barnes & Noble, Yahoo Finance and PBS and she herself has been seen in Business Insider, Forbes, USA today and more...

What's it like going starting your own PR agency? Jennifer Adler led the public relations departments at prominent Phoenix-area advertising agencies before making the leap to start her own firm in March 2019. A strategic PR professional, she has an innate sense of what is newsworthy and produces compelling campaigns that result in valuable earned media coverage for her clients. Over the course of...

What’s it like to program morning network TV?  Deborah Mitchell spent a decade at CBS News “The Early Show" and today uses her producer news skills to help professionals incorporate video storytelling into their digital marketing.  Listen to her advice on getting on network TV and how to use video to your advantage!  The PR Podcast is a show about how the news gets made. We talk with great PR peop...

You don't get to 200 episodes without some help! We celebrate the double century mark by looking back at some episodes that made an impact: - Robert "Bob" Shields, Managing Editor at Newsday, on using metrics in news rooms - Stacey Wallenstein, "The Mint Chip Mama," on social media and influencers - Mark Albert, Media Advisory Experts, on media training that turns leaders into media masters- Kat J...

Celebrity #PR is challenging.. but also incredibly rewarding! Kourtney Jason is president and co-founder of Pacific & Court and has worked with celebrities, world-renowned chefs, and bestselling authors. We discuss her work and strategies she’s used for her own books! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the...

How do you transform a client from something they are into something they want to become? Mindy Gale, Founder of Gale Branding, has worked with celebrities and hot brands to turn heads and realign perceptions. She talks about how to use brand cohesion and authenticity to achieve visionary results. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and c...

All PR is personal, says Joan B. Frank , who has been working in PR since she was 12 years old. Among her clients is a cancer charity - and as a survivor herself, she shares how she is better able to tell their story through her own experience. Now CEO of B Frank Communications , she reps a variety of amazing and worthy organizations nationwide. The PR Podcast is a show about how the news gets mad...

Get your leadership PR right! The CEO and C-Suite of a company can make or break its public perception. But there can be a disconnect between PR, communications and marketing departments and C-Suite leadership when it comes to their media and messaging strategies -- why? Kristi Piehl is the Founder and CEO of Media Minefield, a national award-winning PR agency specializing in earned media, executi...

How do the values and ethics of what we do as PR professionals influence who we vote for in the 2024 election? If you hold true to your PR training, says host Jody Fisher , there's only one choice you can possibly make for President of the United States. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made an...

Startups need PR too! Michael Stern is the Founder & CEO of HeadStart, a PR agency focused on the innovation ecosystem. Started just three years ago after a career in news, Michael says he made the leap because he thought startups had great stories to tell and not enough agencies that focused on their unique needs. An entrepreneur at heart, his vision and belief is in the power of storytelling...

Yasmina Stitou is a Barcelona-based, award-winning publicist who founded the strategy studio Casanegra to focus on GenZ and Millennial consumer trends, cultural strategy, and the zeitgeist. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody...

How can PR change the world? Alexson Calahan, founder of Small Adventures Communications , is a Nonprofit + Chronic Disease PR Expert, guiding health organizations and independent consultants to create memorable and actionable stories in the media. Her work has helped change legislation, raise millions of dollars for mission, driven health behavior change, and brought fresh event participants and...

Emma Medeiros is President of Medeiros Fashion P R, the first public relations firm in the US to specialize in the plus size fashion industry.  Emma moved to NYC in 2019 in order to fully embrace all the opportunities the fashion industry has to offer, and, with a mixture of class and sass, has worked tirelessly to place plus size fashion on an equal footing with straight size fashion.  The PR Pod...

Geeks rule! Kat Jones is Founder of Motiv PR , based in CA, a global communications company repping such clients as Critical Role , Felicia Day , Titmouse Animation , Upright Citizens Brigade , Real Good Touring , E3 and the ESA, Blind Squirrel Games and more. She was named one of the top PR pros in the industry by Business Insider three years in a row and has been extensively profiled in West Coa...

Travel & Tourism is incredibly dependent on positive PR for attracting guests.. but how can you land that amazing coverage to get people beating a path to your door?  Dani Hannah with The Abbi Agency in CA works across earned media, social media and brand messaging both domestically and across the world. She talks about the best things travel and tourism brands can do to ensure bookings now an...

Petrona Joseph is a former TV personality turned publicist and mental health advocate specializing in internal and external communications, media relations, and strategic product placement to increase brand visibility, working with prominent brands such as BMW, Aston Martin, Jaguar, and Range Rover which led to her career in PR. She was the first black woman to represent the prestigious Bentley Mo...

The cannabis industry is growing rapidly, but people still don't fully understand its difference from illegal substances. Michael Mejer founded Green Lane Communications to tell link industry trailblazers with earned media exposure to empower leaders to enhance brand recognition and foster trust and establish unwavering credibility. The PR Podcast is a show about how the news gets made. We tal...

Financial investors require results more than any sector in our economy. So how do you effectively manage messages to such a demanding audience? Scott Gordon is President and Co-founder of CORE IR & PR, responsible for developing and managing client corporate communications’ strategy. We talk about satisfying expectations, establishing and maintaining credibility and demonstrating value to fin...

Julie Whitney is a self-employed PR pro based in Cincinnati, OH with four decades of PR, marketing and advertising experience. She's worked in health care, fitness, pet care, financial, law enforcement, real estate, and just about anything else you can think of. She’s landed clients at every level of media and says Google Alerts are one key to her success. Julie is also the author of the child...

Debbie Goetz works with small to mid-sized businesses, nonprofits and municipalities to help them communicate effectively. We talk about how she helped a WWII veteran meet President Obama in the White House photo of a lifetime.. and turned it into even more PR opportunities! The PR Podcast is a show about how the news gets made. The PR Podcast is a show about how the news gets made. We talk with g...

Mady Lanni is a Digital PR Strategist at Journey Further in the US and works with clients ranging from Fortune 500 companies to small business owners. We talk about Digital PR, newsjacking, following trends, and other creative strategies. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for...