The PR Podcast

Should PR people be licensed? Would it help the world understand our industry better? Would it keep people from using that dreaded four-letter word: "spin?" Jared Meade is Associate VP of Meehan Business Advisers and founder and principal of Rayne Strategy Group . We talk about the opportunities and challenges to licensing PR professionals, plus ethics and reputation The PR Podcast is yo...

Parry Headrick founded Crackle PR to help grow companies in an efficient and cost-effective way, using creative strategies that.. well, CRACKLE. He’s a big idea guy. A spit-baller. A dot-connecter. He’s worked alongside a “who’s who” of Silicon Valley companies and tech startups on media relations strategy, media training, and crisis communications. Names like Bing. Google. Yelp. Logitech. You get...

Brittanie Clement Price is the founder & principal of BCENE Public Relations , an award-winning bi-coastal communications agency with an extensive national portfolio touching every major media market. BCENE represents several billion-dollar companies including some of the largest and most well-respected real estate firms and coveted lifestyle & celebrity beauty brands. The PR Podcast is yo...

Taking a break from guest conversations to say THANK YOU to you, our loyal listeners. Travel safely, hug those you love, and check in on someone who may need it! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the...

What is Asset Framing? We talk with Anat Gerstein , Founder and President, on a new push to help properly and respectfully report on at-risk and marginalized populations. Anat started her namesake named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting her business, Anat was chief of staff and press secretary to NYC Public...

This week Americans go to the polls to vote in a variety of races and make their voices heard on issues. But how did the American experiment become so polarized? Matthew Krayton founded Publitics , a public affairs, political, PR, and strategy consultancy, and talks about breaking through to voters on issues that dispell apathy and motivate action. The PR Podcast is your view inside the public rel...

Every marketer has been asked, potentially even haunted by the question, “Is it measurable?” Joe Zappa, Founder and CEO of Sharp Pen Media , shares his thoughts on the art of content marketing as a way to measure PR ROI. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for public...

Episode 150 is cause for celebration.. of you! Thank you for listening, contributing and being a fan of what we do. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with client...

Jaci Russo is co-founder and CEO of brandRUSSO , specializing in B2B clients. Founded in 2001, she has pushed established brands to grow through change, forcing new perspectives that drive results. An author, podcast host, public speaker, and mom, she is also an advocate for inclusive leadership with a focus on merit and abilities, and she's committed to fostering an environment where every vo...

April White & Laura Schooler are co-hosts of the two-time-award-winning podcast “ The PR Wine Down ,” where they gab, analyze, dissect, and commiserate on the biggest issues impacting PR practitioners. April is CEO and Founder of Trust Relations , a TEDx speaker, a contributor to Forbes, Entrepreneur, and Newsweek, and has won a Gold Stevie Award for Women for Most Innovative Woman of the Year...

Lindsey Burda is the owner of BurdaMarketing , where she partners with passionate service-based business owners to help them build a string digital presence to bring in more leads online. Having worked with nearly 100 small businesses worldwide, her goal is to guide growing your voice, brand, and strategy that helps business owners focus on doing more of what they love! The PR Podcast is your view...

Doug Hall is a Nashville-based British music publicist representing artists including Yola , Bootsy Collins , Taj Mahal , and more. He started his career in the UK where he worked with The Rolling Stones and in 2014, founded D Digital PR, where he managed successful UK campaigns for high-profile artists and events including Chris Stapleton , Alison Krauss , The Lumineers , and Gregory Porter , alo...

Dustin Siggins is the founder of Proven Media Solutions and a business columnist. He shares his secrets on merchandising media hits and leveraging all your marketing channels for “surround sound publicity.” Listen for his take on surviving a publicity "shark attack!" The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicato...

If you've got a day off, enjoy! If you're working, thank you.. especially if you are doing so to take care of your fellow humans. Also this Labor Day, we support the striking members of SAG-AFTRA and WGA in their fight to protect their livelihoods and reach a fair deal that allows them to continue to create the stuff we love to love. Thanks for listening as we close in on episode 150! The...

Kathleen Lucente is CEO & founder of Red Fan Communications , an integrated public relations and marketing strategy and advisory firm for B2B technology companies. Lucente leads a team of proven senior consultants who work with clients to support strategic business goals, growth acceleration, and preparing for funding, merger, acquisition, or IPO. The PR Podcast is your view inside the public...

Liliana Pertenava is a global PR executive, startup advisor, and entrepreneur, leading Public Relations, Branding & Strategic Communications for tech companies and finance venture capital at Axxilion . Liliana's strategies have earned global coverage in elite media like Forbes, CNN, and Bloomberg. She is an active contributor to Entrepreneur US and offers valuable insights into the evolvin...

Lauren Kleinman is a mother, serial entrepreneur, and trailblazer in media and publishing. She is the founder of Dreamday where she coined the term “Performance PR," combining traditional PR with affiliate marketing to drive data-driven results. Lauren also co-founded a second company, T he Quality Edit , a modern media company that curates the internet’s best brands with lower Customer Acqui...

Kaitlyn Barclay is co-founder and CEO of Scout Lab , with clients that include Wix.com , Adidas , Venmo . Prior to ScoutLab, Kaitlyn was on the founding team of fitmob, a fitness subscription, which sold to ClassPass in 2015. She’s an advisor to female-run organizations like Super Mus h and JourneyOne Ventures , as well as an angel investor in women and BIPOC-led companies like Hey Jane , Quinn, S...

How did Ben Affleck (and Jennifer Lopez) come to star in that Dunkin' commercial? Bonnie Taylo r of Talent Resources spills the tea and more in this insightful episode. Hear about how you can leverage working with celebrities and other talent in your PR efforts. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about ho...

Carmen Fields is a career PR professional and an Emmy Award-winning broadcast news journalist. She used her PR and storytelling talents on her new book, " Going Back to T-Town: The Ernie Fields Territory Big Band ," which brings us the untold story of her father, Ernie Fields, a highly influential jazz musician who made significant contributions during the earliest days of jazz and swing...

Claire Mason is the Thought Leadership Publicist working with founders, coaches, and solo entrepreneurs to their grow visibility, credibility, and opportunity pipelines using her proven LinkedIn and media strategies. She has landed clients in Forbes, CNBC, and Wall Street Journal, and earned her own bylines in The Guardian, Marie-Claire, and The Sunday Times. Her work has been showcased as an exam...

Barrie Cohen is CEO of BC Public Relations based in Denver, where she and her firm guide clients in crafting strong and authentic stories for brands founded on creativity, customization, and collaboration. Her passion for positive publicity and storytelling has created countless opportunities for her clients including features in Cosmopolitan , Muscle & Fitness Magazine , Huffington Post , and...

Heather Wagner Reed is the Founder + CEO of Juice Consulting , a boutique PR and marketing firm based in Austin TX that was just named "Austin’s Premiere PR and Marketing Agency" by SPIN Magazine. She's worked with clients including Gloria Gaynor and Erykah Badu. Before starting Juice in 2007, Heather was Senior Product Manager for Beyoncé, handling her day-to-day management and glob...

Dr. Kerry O’Grady is an associate professor of public relations and communications based in New York City. She’s been teaching for 14 years and currently is working at Columbia University , the Rochester Institute of Technology , and Campus.edu , to name a few. A Self-described savage truth-teller and fearless advocate of PR education, she helps universities with systemic improvement and updating...

Tieja MacLaughlin is the founder of her namesake firm based in Toronto, the first of its kind to integrate restorative justice techniques into the practice of issues management. She is a former reporter and a regular keynote speaker recognized for her candid authenticity, sharp wit, and effortless adaptability that connects with a range of audiences. Prior to her current role, Tieja worked in the...