The PPC Cave

In this episode we continue our series "Google Ads For Beginners" and go on about 4 items/default settings that could absolutely be runining your future campaigns or current campaigns. Some of these settings are defaulted by Google Ads themselves, with no way to change until after creating a campaign. Very sneaky Google! Check this full episode out. Gene & Ryan, 2 Fiverr Pros that co...

In this episode we start an ongoing series, Google Merchant Center Optimizations. Ryan and Gene both give you one tip about Google Merchant Center and explore applicable stories on why these things are important. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/th...

In this episode of PPC Cave Short Episodes, Ryan and I discuss TROAS, when to use it, how to optimized it, and when to move on from it. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfento...

In this episode of PPC Cave Short Episodes, we get specific and compare when to continue to optimize your secondary bid adjustments vs switching all-together to an automated bid strategy. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@TheP...

In this episode of PPC Cave Short Episodes, we break down the importance of conversion tracking, not only for eCommerce but for lead-gen also. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ry...

2024 has been a wonderful year. We want to express gratitude to everyone a part of this journey. In this episode we discuss what we learned in 2024 and what we expect out of 2025. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave...

In this episode of The PPC Cave, Ryan shares his thoughts on whether hiring a Google Ads freelancer is worth it. He discusses the potential benefits, such as improved ROI, better ad performance, and saving time. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/the...

Since Q4 has been upon us, we provide client-management tips for both lead generation and eCommerce. We discuss, why Q4 matters to clients, challenges advertisers may face, and what you can do to communicate effectively in this high stress season. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email Th...

In this episode of PPC Cave Short Episodes, Ryan breaks down the concept of Search Impression Share and why it's crucial for Google Ads success. He covers the key components of this metric, including Search Impression Share Lost Due to Rank and Search Impression Share Lost Due to Budget, and explains how they impact your overall campaign visibility. Ryan shares insights on how to analyze your impr...

Continuing with our series, Google Ads for beginners, we've come across these mistakes for eCommerce clients during the BFCM season. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton f...

As Ryan mentions in this episode, a changelog is basics for any competent Google Ads PPC manager. We tell you the benefits of this and why not to rely on only change history. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tikt...

In this episode we answer Reddit Questions, a part of our question and answer series. . Some questions we discuss are how to navigate campaign structure for a small eCommerce store, as a beginner in Google Ads. We also get a little more broad and answer a question about PPC Agencies, and our experiences agency-side, in-house, and freelancing. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cav...

Continuing with our series, Google Ads for beginners, we've come across clients looking to move dead inventory or services that are new and not proven. We believe Google Ads works best when you accentuate the positive, there is a time and place to drive traffic to unproven landing pages or products, but establish the positive first, as the market will always dictate the end-result, Google Ads is j...

Continuing with our series, Google Ads for beginners, not every Google Ads campaign is an instant success, and sometimes even well-prepared campaigns fail. This segment covers the lessons learned from underperforming campaigns and offers advice on how to handle these situations and make necessary adjustments. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation...

In this episode we continue our series Google Ads For Beginners, and speak on how to run Google Ads for a small eCommerce account of $10-$25/day. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com...

In this episode we continue our series Google Ads For Beginners, and speak on if we should run P-Max Asset Groups that are catch all or segmented and how to segement. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/...

In this episode Ryan goes over a mini case study of his client's Google ads account, and how Broad Match has helped their peformance in a Search Campaign. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave f...

In this episode we start an impromptu Q&A series, and we go over how to scale an account along with auto apply reccomendations, off or on? Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ry...

In this episode we continue How To Get Started As A Google Ads Freelancer / Agency, and here we discuss How to Beat 90% of All Advertisers Through Communication. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePP...

In this episode it's another segment of Google Ads News. We speak about P-Max Auto Video Resizing, Confidential Matching, and the deprecation of Enhanced CPC. -P-Max Introduces Automatic Video Resizing 2:02 -Why P-Max Assets Are Important 5:33 -Confidential Matching 7:33 -Enhanced CPC Deprecated by March 2025 12:55 Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead g...

We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our 2nd episode we speak about What Is A Reasonable Google Ads Management Fee To Charge? -Fixed Monthly Retainer, What We Use 3:20 -Pro Bono 11:27 -Hourly Contract 18:30 -If Just Starting Out, Start Low 21:59 -Price Increase 24:12 -Be Upfront and Transparent 27:44 -Underpromise Overdeliver 30:59 -Don't...

We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our first episode we talk about how to get clients for Google Ads. -Deprecating Vs Depreciation Correction 2:03 -Online Reputation 3:07 -Google Ads Campaign Experiences 3:49 -Manage For Free or Discounted Price In The Beginning 10:35 -Learn Multiple Skills 11:08 -Crediblity Before Profitability 12:20 -Grow...

Starting our on-going Google Ads News Segment Series, we discuss the following: -3rd Party Cookies Depreciated 1:59 -Chat GPT Vs Google's Gemini 6:11 -Google Product Studio 10:27 -2024 Google Marketing Live Recap 13:26 -Long-Term Vision of Google Ads 15:03 -Google Lens 18:11 -Google Merchant Center Next 19:42 -New Google Ads Interface 21:27 -Google Ads Invoicing 23:34 Gene & Ryan, 2 Fiverr...

Wrapping up our series, Google Ads for Beginners, in this episode we discuss common Google Ads client questions, our experiences, and advice. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -How Long Does Google Ads Take Before I See Results? 6:54 -How Much Should I Spend? 10:54 -If I Pay You, What Do I Get? 17:45 -How Many Leads Or Sales D...

Continuing with our latest series, Google Ads for Beginners, in this episode we provide strategy on secondary bid adjustments & when to use them. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -When Will Secondary Bid Adjustments Not Work? 5:15 -Use Large Data Sets 11:11 -Don't Over Complicate 12:50 -Dial In Your Ads First 17:15 -F...