Gene Villanoz and Ryan Fenton
The PPC Cave
Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce. We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you. The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients. Tune in and subscribe to The PPC Cave today! 🔔👍❤️
Where to listen?
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Episodes
Googel Ads Case Study I eCommerce *Live Account Screencapture* I EP 28 05.08.2024 17:12
Want results like this for your business? Contact Ryan today: https://ryanfentonppc.co.uk/ In this episode, Ryan walks you through one of his client Google Ads accounts in the eCommerce space that has broken all time Google Ads records! You won't see other Google Ads podcasts do this, full transparency of insight and strategy for Ryan's eCommerce client. Gene & Ryan, 2 Fiverr Pros that...
Low Budget Campaigns - Can They Work? I EP 27 29.07.2024 51:22
Continuing with our latest series, Google Ads for Beginners, in this episode we provide experience and strategy for a low budget Google Ads account. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Can Low Budget Campaigns Work, Yes Or No? 5:25 Fast & Precise Execution of Pivots 8:11 Beware of Premature Unestablished Data 8:43 Experience...
Google Ads Case Study *Live Account Screen Capture*| EP 26 22.07.2024 15:42
Here Ryan goes through one of his client's actual Google Ads account, to show a Google Ads case study. You won't see other Google Ads podcasts do this, full transparency of great results of a client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCC...
Should I Use Auto Create Text Assets & Final URL for P-Max? | EP 25 15.07.2024 26:29
Continuing with our latest series, Google Ads for Beginners, in this episode Gene gives us information, advice, and experience, on whether to use auto create text assets and/or final URL for P-Max or not. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Google Defines Auto Create Text Asset & Final URL 1:46 Who Can Benefit? 4:58 Conversi...
New Google Ads Account? Try This Structure *Live Walkthrough* | EP 24 08.07.2024 43:26
Continuing with our latest series, Google Ads for Beginners, in this episode Ryan gives his structure and strategy for a new Google Ads Account. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Create A Manual Search Campaign 3:03 Bidding Strategy 5:32 Search Network Vs Display Network 6:05 Locations 7:35 Manual Bid Strategy Type For New Cam...
Google Ads Best Keyword Match Types In 2024 I EP 23 01.07.2024 1:10:07
Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when and how we use them. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Broad Match Over Phrase Match? 3:00 eCommerce Broad Match Tips 14:35 Learn How To Use All 3 Match Types 22:40 Phrase Ma...
Lead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22 24.06.2024 1:06:04
Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Manual Bidding -Max Clicks -Target CPA -Test of the Week -Max Conversion Value -Max Conversion -Target ROAS For any Google Ads related...
Google Ads New Dashboard I EP 21 17.06.2024 31:30
Continuing our new series, Google Ads for Beginners, Ryan discusses navigating the new Google Ads Dashboard. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz...
Google Ads Verification & Screen Capture I EP 20 10.06.2024 8:49
Continuing our new series, Google Ads for Beginners, we discuss Google Ads verification and Ryan does a walkthrough screen capture on how to complete this. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave...
Google Ads Auto-Apply Recommendations & Screen Capture I EP 19 03.06.2024 30:39
Continuing our new series, Google Ads for Beginners, we discuss Google Ads Auto-Apply Recommendation and Ryan does a walkthrough screen capture of how to turn this off within a Google Ads account. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Google Ads Looking To Control Your Account -Optimization Score -What Recommendations I Use (Some...
Negative Keywords for Lead Generation Vs eCommerce I EP 18 27.05.2024 37:58
Continuing our new series, Google Ads for Beginners, we provide beginner Google Ads tips for negative keywords for both eCommerce and lead-generation. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Competitor Searches -Informational Searches -Transactional Searches -Search Term Report Analysis -Search Term Report Filters -Irrelevant Offer...
ROAS For eCommerce Explained | EP 17 20.05.2024 25:11
Continuing our new series, Google Ads for Beginners, Gene explains ROAS for eCommerce. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -ROAS Definition -ROAS Calculation -Where You Can Utilize ROAS -ROAS For Business Owners For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave insta...
2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16 13.05.2024 32:23
Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation. Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Campaign Overview Section -Impre...
What Campaign Type Should I Run Series Recap? | EP 15 06.05.2024 43:01
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series. Search Ep7 & Ep8 Standard Shopping Ep11 Youtube Campaign Ep13 P-Max Ep9 & Ep 10 Small Budget eCom Store Ep12 All O...
All Other Campaign Types in Google Ads 2024 | EP 14 30.04.2024 39:30
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today We Discuss Google Ads YouTube Campaign 2024 Best Practices Google Ads Apps & Games Distinguish Campaign Subtype Android Vs iPhone Apps Focus Display's...
Google Ads YouTube Campaign 2024 Best Practices | EP 13 22.04.2024 35:02
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today We Discuss Google Ads YouTube Campaign 2024 Best Practices P-Max YT Make It Concise Like A Vine Works Well With Local Multiple Touchpoints With Video Awarenes...
Which Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12 15.04.2024 50:36
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today Gene discusses which 3 campaigns to run for a small budget eCommerce store. Brand Search Brand Search Locations Low Budget P-Max Campaign Provide Perceived De...
Google Ads Standard Shopping Best Practices I EP 11 08.04.2024 46:39
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today we discuss our best practices, insights, and processes, regarding Google Ads Standard Shopping. Price Competitive Tool Increase Your PLA Credibility Marketing...
Performance Max Campaign Creation: Full Setup Walkthrough I EP 10 01.04.2024 46:14
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today Gene discusses his process of creating a Google Performance Max Campaign, full visual screen recording is on our YouTube channel. Bidding Strategy Customer Ac...
Google Ads P-Max Campaign Best Practices 2024 I EP 9 25.03.2024 1:12:48
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Today we continue with our 2nd series, Which Google Ads Campaigns Should I Run? Third episode of this series is: Google Ads P-Max Campaign Best Practices 2024 Thoughts On P-Max Why Run P-Max? P-Max Is On All Platforms Smart Shopping...
Google Search Campaign Creation: Full Walkthrough I EP 8 18.03.2024 1:12:48
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today Ryan discusses his process of creating a Google Search Campaign, full visual screen recording is on our YouTube channel. Level of Intent Interest Vs Presence...
Google Ads Search Campaign Best Practices 2024 I EP 7 11.03.2024 59:48
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Today we start our 2nd series, Which Google Ads Campaigns Should I Run? Second episode of this series is: Google Ads Search Campaign Best Practices 2024 Why Utilize A Search Campaign? Search Is the Original Campaign Type GMC Suspende...
Google Ads For Agency Vs Business Owner/In-House I EP 6 04.03.2024 43:16
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Today we start our 2nd series, Which Google Ads Campaigns Should I Run? First episode of this series is Google Ads For Agency Vs Business Owner/In-House. Agency Side Google Ads Client Side Google Ads In-House Google Ads Business Owne...
How To Win With Google Ads Series Recap I EP 5 26.02.2024 32:22
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Today we recap our 1st series, How To Win With Google Ads. Importance of Running Google Ads Ep 1 Time, Money, and Patience Ep 2 Where to Start With Google Ads Ep 3 For any Google Ads related questions, email ThePPCCave@Gmail.com! you...
Where To Start With Google Ads I EP 4 19.02.2024 40:28
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our First Series, How To Win With Google Ads. Today We Speak On Where To Start With Google Ads -Define Google Ads Success -Conversion Settings -Campaign Structure -Start With Best Sellers -Keep It Simple For any Googl...
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