The PPC Cave

In Episode 120, Ryan dives into the 3 red flags to keep top of mind when it comes to working with an agency or Google Ads manager. Timestamps06:03 No Clear Structure / Strategy 10:49 Auto Apply Recommendations 14:53 Conversion Tracking A MessGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performan...

In Episode 119 dives into Google's announcement of one of the most important Smart Bidding changes we've seen in years. Timestamps06:53 Why This Matters For Target CPA Campaigns07:40 Why Target ROAS Advertisers Should Be Concerned Too08:48 The Campaigns Most At Risk10:31 Google's New Bid Target Adjustment Tool11:08 The Audit Every PPC Manager Should Run12:34 Key TakeawaysGene & Rya...

In Episode 118, Gene dives into the right and wrong times to be using broad match for your Google Ads campaign, and his experience with it recently. Timestamps02:44 Why Broad Match Has Become So Popular 03:34 The Mistake I See Most Often 05:14 Why I Prefer Starting With Phrase Match 09:14 Broad Match Is an Amplifier 12:04 When I WOULD Use Broad Match 13:33 My ApproachGene & Ryan are digital ma...

In Episode 117, Gene dives into 10 reasons on why your lead gen search campaign could be failing. Timestamps04:02 You're Targeting the Wrong Keywords 05:44 Your Search Terms Don't Match Your Service 07:36 Your Budget Is Too Small 13:02 Your Landing Page Is Weak 16:23 Your Offer Isn't Competitive 17:43 Your Conversion Tracking Is Broken 18:54 You're Making Changes Too Frequently 21:...

In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen! Timestamps03:25 We want to hear from you! 04:37 The Secret To Lead Gen Success 07:16 Google Ads Is The Hammer / Landing Pages Are The Wall / HouseGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shop...

In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager. Timestamps01:44 How do you measure success 04:57 Account structure 07:44 Conversion tracking 10:30 Campaign that failed 11:54 First 30 days 15:27 Bonus red flagsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead gener...

In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event. Timestamps03:34 Search Is Becoming Conversational 05:16 Google Wants To Own Commerce 06:31 First-Party Data Became Mandatory 08:46 Demand Gen Is Google’s Meta/TikTok Competitor 11:20 Creative Is Becoming AI-Generated 12:36 Measurement Is Becoming Predictive 15:03 Ask Advisor = Google’s AI Marke...

In Episode 112, Ryan shows his negative keywording process for Google Ads! Timestamps00:13 Intro00:39 Opteo 28 Days 01:45 Episode 113 04:30 Search Terms 15:23 Keyword PlannerGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies. We bre...

In Episode 112, Gene and Ryan give their thought on Open AI finally launching ChatGPT ads. Timestamps 04:22 OpenAI Launches ChatGPT Ads Manager 09:05 Why This Matters 09:34 ChatGPT Ads vs Google Ads 14:15 Early Features 14:42 Key Questions for Marketers 29:15 My Take Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead genera...

In Episode 111, we recap Gene and Shaquira's conversations about AI workflows and how it can make or break your Google Ads campaigns. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timesta...

In Episode 110, Gene and Shaquira dive into their thoughts on AI and how it can improve your workflow for managing PPC, but also being cautious of automation. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a s...

In Episode 109 Gene discusses his take on broad match vs phrase match. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps02:00 Phrase 02:31 Broad 04:10 Reddit Question 06:22 My TakeGene...

In Episode 108 Gene dives into the truth of Google Ads' optimization score and if its really worth trusting. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps02:14 What Is It? 05:1...

In Episode 107 Gene dives into ways you should be optimizing Performance Max for your e-comerce. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps02:09 What is P-Max 03:21 When Should...

In Episode 106 Ryan dives into the most optimal Google Ads shopping setup you could have for you and your client's campaigns. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps04:56...

In Episode 105 Gene and Ryan dives into all the different reasons you could be handling Lead Gen incorrectly. Ryan Last Episodehttps://youtu.be/Tv8mnuKyYeU?si=J2cW0Su5r2uQq_HHEpisode 84 | Lead Gen For P-Max?https://youtu.be/sBlhT7h2pB0?si=f6DDc5NFzmEfpQyLUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaig...

In Episode 104 Ryan dives into a much needed conversation about AI Max for Google Ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPC...

In Episode 103 Gene dives into why Manual CPC should be prioritized for your new search campaigns in Google Ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_so...

In Episode 102 Ryan dives into how a Low Target ROAS Strategy can be beneficial for your Google Ads campaigns. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_sour...

In Episode 101 Gene & Ryan dives into some reasons when your Google Ads client doesn't listen, and how to handle it. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliat...

In Episode 100 Gene dives into a recent experience with a Google Ads rep that should make you question your next interaction with one. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_mediu...

In Episode 99 Gene dives into the pros and cons of using Microsoft Ads vs Google ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCP...

In Episode 98 Gene & Ryan dive into some questions from listeners, and chat about recent news for ChatGPT ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_...

In Episode 97 Gene dives into all the reasons you should be using AI Max for Google Ads. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=T...

In Episode 96 Gene dives into the tough choice of where to begin when it comes to digital advertising, SEO or PPC?Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_s...