Gene Villanoz and Ryan Fenton

The PPC Cave

Business EN ↓ 128 episodes

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce. We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you. The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients. Tune in and subscribe to The PPC Cave today! 🔔👍❤️

Author

Gene Villanoz and Ryan Fenton

Episodes

3 Reasons Google Ads Failed Your Business | EP 95 12.01.2026 24:11

In Episode 95 Gene dives into how you may be using Google Ads wrong and how it affects your business. Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=reward...

2026 Google Ads Resolutions | EP 94 05.01.2026 15:21

In Episode 94 we kick off the new year with Gene's top Google Ads Resolutions for 2026! Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerce Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcave Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&...

Google Ads in a Nutshell for 2025 (Recap Episode) | EP 93 30.12.2025 18:47

In Episode 93 we recap Gene and Ryan's Christmas episode to wrap up Google Ads for 2025!Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps01:07 AI-Powered Campaign Tools Everywhere0...

2025 Google Ads Wrap Up Episode | EP 92 22.12.2025 33:31

In Episode 92 of the PPC Cave Gene & Ryan wish everyone a Happy Holidays & Merry Christmas, as they dive into the most important takeaways for Google Ads in 2025.Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $...

How Many Keywords In A Search Campaign? EP 91 15.12.2025 11:35

In Episode 91 of The PPC Cave Gene answers a reddit questions about the appropriate amount of keywords that should be used for a search campaign. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!...

The Importance of Google Ads for YMYL Clients | EP 90 08.12.2025 15:31

In Episode 90 of The PPC Cave Gene dives into what YMYL (your money your life) means and his tactics for Google Ads when it comes to YMYL clients. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client...

How I Create Search Ads On ChatGPT | EP 89 01.12.2025 12:49

In Episode 89 of The PPC Cave Gene dives into the best ChatGPT prompt for creating search ads. My ChatGPT Prompthttps://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful...

Q4 eCommerce Campaign Structure & Client Case Study | EP 88 24.11.2025 15:46

In Episode 88 of The PPC Cave Ryan dives into the campaign structure of a client case study. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps2:32 Best Converting Campaign 3:25 Segment...

Stop Wasting Spend: P-Max Consolidation for eCommerce EP 87 17.11.2025 21:22

In Episode 87 of The PPC Cave Gene dives into his tips and tricks for P-Max campaign consolidation for e-commerce. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps03:24 Test 06:47 Pic...

How To Learn Google Ads? Listener Q&A | EP 86 10.11.2025 39:07

In Episode 85 of PPC Cave Gene and Ryan dive into their advice for starting out in Google Ads. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps06:20 How Did Gene Learn Google Ads 09:0...

Google Ads Black Friday, Cyber Monday & Q4 Secrets For 2025 | EP 85 03.11.2025 29:08

In Episode 85 of PPC Cave Gene dives into what you need to know when it comes to setting up your Google Ads for Black Friday & Cyber Monday in 2025. 2025 BFCM CHECKLIST: https://www.tempus59.com/blog/2025-bfcm-checklist Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&am...

Using P-Max for Lead Generation? | EP 84 27.10.2025 24:10

In Episode 84 of PPC Cave Gene dives into the process of using P-Max for Lead Generation. Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium...

BEST ChatGPT Google Ads Keyword Research Prompt | Episode 83 20.10.2025 15:14

In Episode 83 of PPC Cave Gene dives into the BEST ChatGPT Keyword Research prompt and how to structure it to get the best results. Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerce Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside...

How I Use ChatGPT to Generate Lifestyle Images for Clients | EP 82 13.10.2025 11:37

In Episode 82 of PPC Cave Gene dives into how you can use ChatGPT to bring your lifestyle brand images to the next level. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:59 Testing...

Everything You Need to Know About ChatGPT Ads I EP 81 06.10.2025 23:57

In Episode 81 of PPC Cave Ryan dives into the breaking news of ChatGPT ads, and everything you need to know about it so far. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps03:20 Chat...

September 2025 Google Ads News I EP 80 29.09.2025 10:49

In Episode 80 of PPC Cave Gene dives into important September 2025 updates Google Ads users should all be aware of. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps01:35 GMC Brand Pro...

Google Ads Audit Checklist I EP 79 22.09.2025 22:45

In Episode 79 of PPC Cave we dive into Gene's checklist when handling a Google Ads audit. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps02:18 Start with the Big Picture 06:11 Co...

Using Opteo for Google Ads (Opteo Episode Recap) | Episode 78 15.09.2025 22:33

In Episode 78 of PPC Cave we dive into the highlights of Episode 74, understanding some of the best ways to use Opteo for your google ads. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timest...

6 Questions Before Hiring a Google Ads Agency I EP 77 08.09.2025 44:53

In Episode 77 of the PPC Cave, Gene and Ryan dive into what precautions you should consider before working with a Google Ads agency. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps06...

Don’t Obsess About Google Ads Attribution I EP 76 01.09.2025 18:24

In Episode 76 of the PPC Cave, Gene dives into the pitfalls that lie into fully relying on Google Ads attribution! Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:22 Intro01:54 The...

Google Ads for Business Owners: Where to Start? I EP 75 25.08.2025 13:08

In Episode 75 of the PPC Cave, Gene dives into the essentials of where to start with Google Ads as a business owner! Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:18 Intro02:41 T...

Learning Opteo’s Optimization Secrets for Google Ads w/ Shaquira Jeyasingh I EP 74 18.08.2025 1:11:52

In Episode 74 of the PPC Cave Gene & Ryan welcome special guest Shaquira Jeyasingh and talk about Wasted Spend, on top of Opteo's optimization secrets with Google Ads! Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferra...

Using Google Ads as Your Only Marketing (Smart or Not?) I EP 73 11.08.2025 41:52

In Episode 73 of the PPC Cave Gene & Ryan dive into whether or not Google Ads is okay to use as your only marketing strategy. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:00...

Should I Bid On Brand Keywords? I EP 72 03.08.2025 30:32

In Episode 72 of the PPC Cave, Gene Villanoz addresses the strategic considerations of bidding on brand keywords. Use our Opteo free 28 day trial!https://www. Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:00 Intro01:42 Why...

How To Create Negative Keywords On P-Max I EP 71 28.07.2025 27:52

In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Opteo free 28 day trial! Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:00 Intro05:50 Wh...