The PPC Cave

In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:00 Intro02:33 My Chat GPT Prompt 03:08 Why This Prompt Works Best 06:...

In this episode of the PPC Cave, Gene Villanoz dives into the evolving landscape of Google Ads in 2025. Discover the signs that you might be out of touch with the latest trends and strategies, and learn how to stay ahead in the ever-changing world of digital advertising. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewa...

In this episode of The PPC Cave, Gene Villanoz introduces a new series focused on Google Ads tools, specifically highlighting the use of ChatGPT for creating ad copy. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:00 Intro 00:40 Google Ads Tool...

In this episode, Gene Villanoz and Ryan Fenton discuss various strategies to boost Google Ads conversions, focusing on onsite fixes, email marketing, and optimizing user experience. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client! Timestamps00:00 Intro06:48 T...

In this episode, Gene dives into popular Reddit questions related to PPC management, discussing strategies for high-budget e-commerce campaigns, the role of Google Ads representatives, and advice for aspiring paid search specialists. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcast Referral of $...

In this episode, Ryan Fenton discusses three common mistakes found in 90% of Google Ads accounts he audits. He emphasizes the importance of using negative keywords, ensuring proper conversion tracking, and managing broad match keywords effectively. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcas...

In this episode, Gene Villanoz debunks the myth that Google Ads can be set up and left alone. He emphasizes the importance of continuous analysis and optimization in PPC management, discussing various factors that can affect campaign performance, including market dynamics, consumer behavior, and the implications of automated bidding strategies. Use our Riverside discount code!: https://www.riversi...

In this episode, Gene Villanoz discusses Performance Max (P Max) campaigns and answers Reddit questions related to their effectiveness, particularly in lead generation and shopping campaigns. Timestamps00:00 Intro00:47 "My experience with P-Max"04:44 "P-Max Feed Only or Standard Shopping?"10:23 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead ge...

FREE TRIAL for Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcast In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the key announcements from Google Marketing Live 2025. They explore the introduction of Smart Bidding Exploration, the significance of AI Overviews in advertising, and the increasing i...

In this episode, Ryan Fenton discusses the best and worst niches for Google Ads. He provides insights into the costs and competitiveness of various niches, emphasizing the importance of understanding these factors for freelancers and agencies. Timestamps00:00 Intro 02:54 Exploring the Worst Niches for Google Ads 27:11 Identifying the Best Niches for Google Ads 42:51 WrapGene & Ryan, 2 Fiverr P...

In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the recent updates from Google, particularly focusing on AI Max and Performance Max. Timestamps00:00 Intro02:07 Defining AI Max05:10 Skepticism of AI Max11:15 AI and PPC23:03 Ask A Freelancer 23:27 Difficulties for working B to B27:38 P-Max channel reporting38:44 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, G...

In this episode, Gene Villanoz discusses the implications of the 'limited by budget' notification in Google Ads. He emphasizes the importance of understanding what triggers this notification, which is often based on potential growth rather than actual performance. Timestamps:00:00 Intro01:34 When Can This Trigger & Why?06:28 When To Ignore?11:39 When To Increase?15:42 WrapGene & Ry...

In this episode, Gene Villanoz and Ryan Fenton discuss the intricacies of scaling a digital marketing business, focusing on the importance of financial management, tax strategies, and building a supportive team. Timestamps00:00 Intro03:33 Taxes 15:08 Get A Team 23:55 Ask a Freelancer: One Thing We've Changed Our Minds On 36:32 Clients 48:03 OuttroGene & Ryan, 2 Fiverr Pros that co-host The...

In this episode, Gene Villanoz and Ryan Fenton discuss their experiences in PPC management, share a humorous client story, and answer Reddit questions about PPC challenges and red flags when taking on new clients. Timestamps 00:00 Intro 01:07 Ryan's Fiverr Client Story 08:15 Reddit Question 1 16:14 Ask a Freelancer Segment 20:07 Reddit Question 2 35:02 Wrap UpGene & Ryan, 2 Fiverr Pros tha...

In this episode, Gene Villanoz and Ryan Fenton discuss the challenges faced in managing Google Ads PPC accounts, particularly when performance issues arise. They explore the importance of understanding budget constraints, ensuring proper conversion tracking, and the significance of open communication with clients. Timestamps00:00 Intro01:35 What to Do When Things Go Wrong03:55 Performance Issues A...

In this episode, Gene and Ryan go in depth about a newly expected Google Ads feature, search max. Timestamps:00:00 Intro 01:53 What is one piece of advice as a PPC Manager 08:31 What Is Search Max? 42:10 Advice for Small Business Owners doing Google Ads ManagementGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related que...

In this episode, Gene goes in depth on using Google Merchant Center effectively in 2025.Timestamps:00:00 Intro01:07 AI Image Testing04:58 Building Out Store Profile06:00 Linking Socials7:08 Merchant Promos7:55 Store Quality18:16 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gma...

In this episode, Gene and Ryan go in depth about target return on ad spending (TROAS) and how it works currently. Timestamps:00:00 Intro03:45 What is TROAS10:57 Gene’s Thoughts14:15 When do we want to use TROAS?18:57 TROAS vs Max Conv. Value in PMax25:51 Does Gene use TROAS?28:26 Time as a Metric31:46 Time is Data33:56 Ryan's Horror Story36:14 Gene's Horror Story38:39 Ryan Should You Use T...

In this episode, Ryan discusses a shift in Google Ads strategy, focusing on key performance metrics rather than search impression share. He uses a real client example in the plumbing niche to illustrate his points. Timestamps:00:00 Intro00:39 Challenges in the Plumbing Niche03:33 Search Impression Share Issues06:37 New Metrics to Focus On08:38 Final Thoughts & Recommendations10:02 Closing Rema...

In this episode, we’ll break down what key lead gen metrics we would prioritize instead of search impression share in 2025. Timestamps: 00:00 Intro 02:23 New Addition to PPC Cave Team 04:47 Gene Entering the Lead Gen World 06:25 Is Search Impression Share Still A Valuable Metric? 13:06 Smart Bidding and Broad Match 20:14 Ryan Client Testimonial Plumbing Niche 30:43 Wrap Up Gene & Ryan, 2 Fiver...

In this episode, we’ll break down how to grow your ad spend while maintaining (or improving) ROAS. Scaling your Google Ads campaigns sounds great—but doing it profitably is another challenge altogether. In 2025, Google’s automation, AI-driven optimizations, and rising CPCs make scaling tricky. Timestamps: 00:00 Intro 00:41 Common Mistakes in Scaling Google Ads 10:51 Scaling Slowly & Strategica...

In this episode we continue our Q&A Series, and jump on Reddit to answer some questions. We speak about low impressions and how to get impressions and clicks faster along with scaling an account or campaign. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/theP...

In this episode we continue our series, How to Get Started As a Freelancer/Agency. We talk reporting, reporting is important to build trust, communication, and set the tone for future longevity with a client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCC...

In this episode of PPC Cave Short Episodes, Ryan and Gene discuss the top two reasons to run Google Ads, measurability and (local) intent. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com!

In this episode we continue our series "Google Ads For Beginners" and review the new Performance Max updates here in January 2025. Have you seen any of the betas roll out in the accounts you manage? Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ yout...