The Podcast Report

Nobody knows the world and economics of Podcast Interviews more than Jessica Rhodes and we’ve got her for a LIVE BLAB – of which most of the content will become episode #81 of The Podcast Report. If you would like access to the rest of the content / links / etc. mentioned in this episode, please visit http://ThePodcastReport.com/81    

iTunes has made some BIG changes to the Podcast submission process. Paul is going LIVE on YouTube to explain what he knows and how you can prepare. He'll answer questions for anyone who can attend. After the live event, he'll prepare a quick report. If you'd like a copy of that report - and the NEW Submission Video once it is released, click the big black button ... Click To Grab PDF Bonus Links P...

With all of the options and numbers that the Podcaster has to track, a strategic approach to tracking the variables that matter is extremely important. In this LIVE episode of The Podcast Report, Paul Colligan will share the 7 things every podcaster should track - and then answer questions from whatever audience happens to be attending live. The worksheet mentioned in this Episode and the recordin...

Too many are publishing their Podcast with a "fire, aim, ready" approaching of hoping their show will one day find profitability. This is a lousy strategy - but you already know that.  In this episode of The Podcast Report, Paul Colligan examines the 5 Essentials To A Profitable Podcast - regardless of show size or audience.   Click To Grab PDF Checklist Links: How To Podcast - The Book - http://G...

As suggested by listener Byron Friday, Paul Colligan examines a simple and smart way to deal with Podcast Criticism that might be a little different from what you think and what you've heard. The key is in understanding who your Podcast serves.  Big Idea Podcasters who care more about their critics than their audience are serving the wrong people. Links Hug Your Haters -  http://www.jaybaer.com/hu...

There are 4 places that Podcast audiences come from - and 4 places they more certainly do not. Understanding these 8 variables will let you focus your time and attention on growing your Podcast Audience so that you can reach more people and profit more from your audience. Not understanding these 8 variables will cause frustration and result in you spending time spinning your wheels on the annoying...

In this final episode of Season 1 of The Podcast Report, Paul Colligan shares his Podcasting Predictions for 2016 (and looks at how well he faired with his 2015 predictions).  This episode was taken from a Live YouTube Stream. More details, and the video of the stream, can be found online at http://ThePodcastReport.com/75 .  

As Paul Colligan closes up Season 1 of the Podcast Report, he thought it would be fun to asses all things Podcasting right now and how it’s affecting his Podcast (and what effects you might want it to have on yours). Big Idea -   Don’t assume your favorite podcast has a solid monetization plan ( Tweet This ) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://Podcastercart...

It’s time to bring Season 1 of the Podcast Report to a close. Paul Colligan explains why he’s closing up the season, what’s coming next, and offers a few ideas that you might want to ponder in your own Podcast.   Big Idea - The Unexamined Podcast Isn't Worth Recording. ( Tweet This ) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://Podcastercart.com SMS2Optin.com - http...

The recent announcement that Serial Season 2 will also be available on Pandora brings up some interesting questions and ideas about the role and scope of Podcasting. Paul Colligan examines them in this issue of The Podcast Report. Big Idea - Serial On Pandora Proves That The Reach Of A Podcast Can Be Bigger Than A Podcast ( Tweet This ) Links - How To Podcast - http://GrabTheBook.com Podcaster Car...

Andrew Lock recently hit “New And Notable” at iTunes. The funny thing is, he’s 175 episodes into his Podcast. This story is worth getting to know - but Andrew’s approach to Podcasting is refreshing and also extremely powerful and well worth your listen. Big Idea - Andrew Hit New And Noteworthy At 175 Episodes Into The Game - Tweet This Links - How To Podcast - http://GrabTheBook.com Podcaster Cart...

Now that Google is embracing Podcasting inside of Google Play, there are a lot of Podcasters asking how it will impact Podcasting and, more importantly, what it will do for downloads and subscribers. Paul Colligan, author of the How To Podcast books isn’t bullish on Google and Podcasting, but offers a few important take homes for Podcasters none the less. Big Idea   Podcasts In Google Play Is The...

The Podcasting industry is fascinating because many people copy (and teach) each others methods - even when some of them are wrong. In this episode of The Podcast Report, Paul Colligan examines 3 big mistakes he see all too often in Podcasting - and what YOU can do about them. Big Idea - The Biggest Podcast Problems Often Have Nothing To Do With The Tech ( Tweet This ) Links - How To Podcast 2015...

Paul recorded this episode of The Podcast Report in front of a LIVE AUDIENCE demonstrating that there really are two skills in Podcasting - The Tech AND The Content. To show how easy the tech is, he used a simple $20 microphone on his phone to record this episode. A more traditional episode next week ...  Big Idea The Tech Is The Easy Part - Figuring Out What To Say Is The Hard Part ( Tweet This )...

How many downloads / subscribers does an iTunes New And Noteworthy position bring you? Paul Colligan, author of multiple Amazon best sellers on Podcasting answers that question with specific numbers from a test in the field - and offers a few ideas about what to do with these numbers. Hint, it’s not how you grow and audience. Big Idea You (Not iTunes) Are The Best Chance At Growing Your Podcast Au...

A recent review of my "How To Podcast 2015" book said that the book  “tries too hard at times to be a contrarian and gives little reason and/or evidence for many of his more "unique" Podcasting concepts.” There is some truth to this - and some misunderstanding. Yes, I give little reason or evidence for my "unique" Podcasting concepts but i figured this is a book about "How To Podcast" - with the g...

Many Podcasters put their audio podcast content at YouTube with nothing more than an image or logo hoping to get a few more listens to their show. Is this a good idea? Can you do more with YouTube? Why do some gurus recommend it? Paul Colligan has authored a series of books on YouTube as well and offers a few choices of what Podcasters can do to leverage YouTube for more listeners - without doing...

Ad blocking is a big topic these days - and will be a big topic for some time to come. Although there are no ad blocking apps for Podcasts currently, every Podcast should examine what they can learn from, and do about, this trend.  Big Idea Ads They Don't Want To Block Are The Future Of Your Podcast ( Tweet This ) Links Podcast Month - http://PodcastMonth.com   How To Podcast 2015 - http://GrabThe...

Apple made some big announcements that should cause all Podcasters to sit down and take notice. If the "future" of television really is apps, it's probably the future of Podcasts as well. In a live Periscope stream (playing off of what he examined last episode), Paul Colligan examines a few thoughts on what Apps mean to Podcasters and suggests a few steps they should take.   Big Idea - The Future...

Periscope, Meerkat, Blab, etc. are all the rage these days. Some are calling it the “future” of content distribution. Others are calling it a fad. Paul Colligan, author of the #1 top selling “How To Podcast 2015” examines what these programs and can mean, and have to teach, the Podcaster.  Big Idea -  If You Think Your Audience Is “Moving” To Periscope, Meerkat or Blab - You Don’t Understand The P...

In September of 2015, Paul launched “Podcast Month” - in honor of “International Podcast Day” - and in an a attempt to build up the list for The Podcast Report (and to teach other Podcasters a model for building their own lists). In this episode, Paul explains his reasons why and the technology used for such an experiment.  Big Idea  - The More Reasons To Sign For Your List - The Bigger The List (...

Paul Colligan shares equally from his heart and his reality why Podcasting is his favorite way to increase his reach. This episode was recorded in front of a live audience in Palm Springs in August of 2015. To get the cheat sheet mentioned, in this episode, text your email address to 503-342-7992. Big Idea -  Show me an easier way to expand my reach and I'll stop Podcasting today ( Tweet This ) Li...

Ever wondered how to get your Podcast audience to do something other than listen? Have you realized that once your audience “does something” - the options for profit increase considerably? In this episode of The Podcast Report, Paul Colligan, author of “How To Podcast 2015” examines how your audience moves from listener to buyer. It’s a lot less complicated than you think …  Big Idea -  Your Audie...

There is a lot of hype and hoopla surrounding iTunes New And Notable and in this Episode of The Podcast Report, Paul Colligan tries to get us all focussed on what’s important. Clue: it’s about marketing to your audience. iTunes New And Notable simply doesn’t bring you any more customers than a listing in the white pages will.  Big idea -Starting A Podcast To Hit iTunes “New And Notable” Is Like La...

In this episode, Paul Colligan discusses how the future of podcasting relies on the audience rather than the podcasters themselves. Returning from Podcast Movement 2015, Paul shares his insights on the industry's growth, addresses the pitfalls of jealousy and hypocrisy among podcasters, and emphasizes the importance of focusing on creating valuable content that resonates with listeners. Key Takeaw...