The Podcast Report

The Podcast Report: Why Downloads Are a Dying Metric (And What to Track Instead) In this solo "walk-and-talk" episode from, Paul Colligan reflects on his recent induction into the Podcasting Hall of Fame and tackles the industry's obsession with the most misleading metric in the business: The Download . While downloads are the easiest number to track, they are also the easiest to cheat, manipulate...

Discover how understanding the purpose, byproducts, and long-term goals of publishing, pairing, and promoting your podcast can unlock new levels of success. Paul Colligan breaks down this strategic framework, revealing how these three essential activities contribute to building an audience, creating a substantial body of work, and establishing a strong presence in the podcasting world. Key Takeawa...

How podcasters can harness the power of AI to enhance their shows rather than just replace the human element. He emphasizes shifting the focus from what AI can do for you to what you can achieve with AI tools, encouraging podcasters to consider new possibilities that were previously out of reach. Key Takeaways: • Rethink AI's Role in Podcasting – Use AI not to automate your podcast but to unlock n...

Paul Colligan delves into how to leverage AI to simplify and future-proof your podcast production. Introduction of the Future Proofed AI Bypass Machine , a framework designed to automate and streamline the podcasting workflow by bypassing unnecessary steps. The importance of allowing AI to handle tasks to reduce complexity, save time, and enhance efficiency, enabling podcasters to focus on creatin...

Paul Colligan welcomes Dave Jackson from the School of Podcasting to discuss what podcasters need to know to succeed in 2024. They dive into the evolving landscape of podcasting, exploring how YouTube's push into the space and the rise of AI tools are shaping the industry. Paul and Dave offer insights on leveraging new technologies like ChatGPT and Descript, balancing short-form content with long-...

Paul Colligan shares seven essential strategies to help you dominate Podcast Movement 2023 in Denver. From prioritizing hallway conversations over attending sessions to the importance of asking the right questions, Paul provides actionable advice to ensure you maximize your experience at this premier podcasting event. Key Takeaways: • Hallway Conversations Beat Sessions – Discover why spontaneous...

On today's episode of the podcast report, we discuss three themes: AI, YouTube, and noise in podcasting. AI will revolutionize cameras and sound quality, YouTube is a major player in the podcasting world, and we address the issue of noise in the industry. Stay tuned for future episodes. Thanks for listening!  

Podcast Monetization is seldom about the ads. If you're an entrepreneur thinking about Podcasting, here are 5 things to consider.

Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast.  The Medium article about Facebook Consumption -  https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a?source=friends_link&sk=dad...

When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network.  Be smart with it P.s., this is MUCH bigger than owning the URL or someone else publishing your feed..   #BeTheNetwork http://ThePodcastReport.com/BeTheNetwork

Exploring why Apple's iCloud Private Relay isn't killing podcasting and why podcasters should shift focus from unethical tracking practices to building genuine audience connections. Paul Colligan discusses the minimal impact of Apple's privacy features on podcast analytics and emphasizes the importance of delivering value to a specific audience without relying on invasive tracking Key Takeaways: •...

There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it.  In this episode, I chat about the concept of "Value For Value." It's pretty exciting.  Here are some of the links that matter.  I'll update the notes and webpage as/when needed: Podcasting 2.0 - https://www.podchaser.com/podcasts/podcasting-20-1421056 Value For Valu...

You want MORE than downloads from your Podcast - here's why.   Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at http://HeadsUpTuesday.com   CLAIM= 4069214ba7668f856f4ad7484e7661 9967f115b6=CLAIM

Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content.   Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at http://HeadsUpTuesday.com      

A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio.  And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard.  Grab your Scorecard at http://HeadsUpTuesday.com.

Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com ), Paul examines the conflict of "Effort Versus Strategy." Hint, Strategy Wins.  

The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it possible.  It's part 4 of an 8-part series on the Podcast Partnership Mindset Scorecard. If you want to get your copy, grab it at http://HeadsUpTuesday.com . Ne...

Technology is here to SERVE me - not vice versa.  If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better.  It's part of The Podcast Partnership Mindset Scorecard.  If you'd like a copy, you can grab yours at http://HeadsUpTuesday.com .

Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on.  It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8 episodes to talk about the 8 points.   Want your copy of the Scorecard?  You can grab it at http://HeadsUpTuesday.com

As was promised in the last episode - part 1 of  The Mindset Scorecard - our concept of Business Podcast Gold.  If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand list of tools - including these two. http://HeadsUpTuesday.com

The Podcast Report is BACK - and no better way to celebrate than a simple (but hour long) catchup with friend of the show - Dave Jackson (School of Podcasting, Libsyn, Building A Better Dave, Podcast Hall of Fame, Profit From Your Podcast ...).

The last piece of your team is the person who makes sure it all "happens." The Operation makes sure the big picture is at play and, yes, is there to make EVERYTHING is done correctly for the bigger picture of your Podcast. This is the final episode in our Team Clarity Matrix. You can grab your free Matrix - and video series at - http://TeamBeforeTech.com.

Once the show is done, it's time to promote your Podcast. The right person for the job will do amazing things. The wrong person will waste your time and money. Understand (and build) your Podcast Team with The Podcast Partnership's Free Team Clarity Matrix: http://teambeforetech.com/ #TeamBeforeTech  

Publishing your Podcast is so much more than clicking a button and filling out forms. Do you know the right 7 questions to ask the team member publishing your Podcast?

Who is going to edit the Podcast is only the first question. What kind of tech will they use? What workflow will they follow? Who owns the projects? What happens if you have to move to another platform? TeamBeforeTech.com