The Podcast Report

Once you've figured out who is in charge of Strategy/Review, it's time to think about your Talent. It might not be as easy as you thought. Build your Podcast team the smartest way possible with the Team Clarity Matrix (TM) TeamBeforeTech.com

If you have no Podcast strategy, you can't be frustrated when you have no Podcast results. No Podcast is an island. In our 15+ years of Podcasting, we've realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The first step is Strategy / Review. We cover that in this episode. http://TeamBeforeTech.com

Tim Ferriss quickly killed his "fan supported" model for monetizing his Podcast. The experiment was fascinating but his quick jump back to the ad model might not be what it seems. As always, lots to learn from Tim.

The Podcast Partnership will be at Podcast Movement this year in a booth surrounded by "Podcast Hosts" all trying to outdo each other. The future of Podcast hosting is three simple things. Paul Colligan explains them in this episode.

The promise of Podcoin is fascinating - it's "the Podcast player that pays." Listen to a Podcast, make some money. Get a new audience for your Podcast because those nice folk at Podcoin are paying them to listen to your Podcast. That's not how Podcast monetization works - at least not the kind that interests me - or should be interesting you.

Pandora has a shot at "winning" the Podcast wars if they do these things - correctly - and quickly ... 1 - Bring ALL the Podcasters in. 2 - Use unsold or remnant inventory to promote Podcasts. 3 - Start Thumbs Up / Thumbs Down ASAP. 4 - Invite and user curators. Rewards them. 5 - Get international FAST.

Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If we're going to sell our Podcast content, it's going to be in an app, not on a platform usually associated with free. We're seeing it in YouTube with...

You have a choice of marketing your content on Facebook and paying/hoping that the algorithm will be favorable to you. You can also put that some content on a Podcast and know that 100% of those looking to get the content will, in fact, get the content. Where should you focus your efforts? Taken directly from a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/335469113824905

Don't assume that your Podcast competition is doing what they're doing because they have a specific strategy. Also, never assume that if they do have a strategy, that the strategy is solid. Many things are done online in Podcasting because someone got some bad advice somewhere. Then someone copies it, as does another, and then it gets taught in some $7 ebook. If it seems to good to be true - it ju...

There has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting.   The power of Podcasting comes from being everywhere / being ubiquitous - not from making a "statement" because you don't like how someone else is presenting your Podcast. You need to be c...

I don't have a full strategy yet for the new Apple Podcast pages, but I'm intrigued. Here's the link to Apple's Podcast Page for this episode -  https://podcasts.apple.com/us/podcast/few-thoughts-on-new-apple-podcast-pages-what-they-might/id891941982?i=1000435105898 Now that Apple has produced both individual Podcast Pages with play buttons (see the one for the Podcast Report here -  https://podca...

Can you be a guest on my Podcast? Probably not. This Podcast explains why. Originally recorded as a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/280195539537953  

A quick look at whether or not Podcasters really want to play in the YouTube sandbox.

Are you producing episodes - or assets?  Here's are few thoughts on the difference between the two with a little math thrown in to make it interesting.  

A few thoughts on the March 25, 2019, Apple Special Event and what the lessons of Apple moving to a services company should be.

What would happen if Apple launched its own free Podcasting hosting service atop already existing free iCloud accounts?   There is real precedence for this in this history of free hosting accounts (could happen on Google Drive or Microsoft OneDrive too). With Spotify's acquisition of Anchor (also a free host), it makes sense competitively soon.  It's a question worth examining - but in the end, it...

We hit Podcasting Myths on the Podcasters' Roundtable last night.   Why are there so many Podcast myths? Here's the episode at YouTube -  https://www.youtube.com/watch?v=TnAaD4EkcDk  

We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them.  Spoiler Alert: It's a lot more than download numbers.  Links mentioned: The Medium Article -  https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a...

I'm still pondering the implications of the #InfiniteDial 2019 report and I've got a few thoughts on Pandora versus Spotify and our Podcast audiences.  Will be curious to hear what you think.  

The yearly Infinite Dial Report is my Superbowl.  We'll examine more specifics later - but the numbers continue to fascinate - and continue to go up.   You can download the entire #InfiniteDial report at  https://www.edisonresearch.com/infinite-dial-2019/

Video podcasting is going to become a thing again - and it's going to get bigger - and it's part of why Spotify bought Gimlet.  Frank's Audio Podcast -  https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2   Frank's Video Podcast -  https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2   Organixx's Audio Podcast -  https://itunes.apple.com/us/podcast/empo...

There are some new rules at Apple about Podcasts Connect.  You better heed them, and here's why ... " For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the Content Analytics Service with other content providers' analytics information, or contribute such information to a repository for cross-content provider analyt...

I handed over control of my Podcast last season to someone else.  It didn't go well, and it WAS MY FAULT.  I didn't know what I wanted.  Now I do ... 

Spotify to buy Gimlet Media is the buzz all over Podcast land these days. In this InbetweenISode (yeah, I need another name), Paul examines the what, the so what, and the now what of this situation.  Original Facebook live that this was taken from -  https://www.facebook.com/paulcolliganfan/videos/2028240230802132

Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting.  May I suggest that we should, sometimes, look at the "who?" Dan Sullivan's many Podcasts -  https://strategicpodcasts.com/   My Podcast Book - http://HowToPodcastBook.com