The Podcast Report

Jay Abraham - I got the interview today and have some thoughts on him, Dave Letterman, the "NPR Sound," and more.  Original Facebook Live -  https://www.facebook.com/paulcolliganfan/videos/334945890695845  

The Podcast channel you understand the least might be the source of your best audience. You might not be a fan of Spotify. You might not even "get" Spotify. It doesn't matter. Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/399308907280434 Page at Spotify about getting your Podcast in their directory - https://artists.spotify.com/faq/popular#how-do...

Turn down $200 CPM?  Am I crazy?  In this InbetweeniSode, I explain why I didn't take an add for this episode - even though the money was really good and the market-message match for my audience even better.  Tip - I produce assets, not episodes.   This came from a Facebook Live that you can watch here -  https://www.facebook.com/paulcolliganfan/videos/230408884510532

Podcasting Is A Distribution Game / Not A Platform Issue Podcast Predictions for 2019.  What do you think? #1 - Pandora Impact Becomes Exponentially Bigger Than Google #2 - Major Changes At Apple Podcasts #3 - Instagram Becomes A Primary Podcaster Marketing Vehicle The bottom line: #1 - Podcasting Is A Distribution Game / Not A Platform Issue #2 - Never Forget Who Owns The Playground #3 - Market W...

Beware anyone who makes bold Podcast Predictions without a past history of seeing some real success in previous predictions.  Next episode Paul Colligan will share his Podcasting Predictions for 2019, but in this live recording, shares the results from his last past 2 years of podcast predictions.  You can Google previous years if you want.  Original Facebook Live link here -  https://www.facebook...

If you have no plan for Podcast discovery, don't complain if your Podcast isn't discovered. Pandora just might be able to help with that.  Even if it doesn't, you still need to pay attention.   Shownotes links, conversation and more here - http://ThePodcastReport.com/150 . Pandora now does Podcasts - and Paul Colligan examines what this means to Podcasting, and his clients, on this episode (150) o...

What is "beast mode" and why does it matter for Podcasting? This special "InbetweeniSode" of The Podcast Report (we'll get a better name soon) is an unofficial launch of Season 6 and the beginning test of something great.  Original Broadcast On Facebook Live -  https://www.facebook.com/paulcolliganfan/videos/385149015573131 Frank's Podcast - Audio Edition -  https://itunes.apple.com/us/podcast/you...

Because nobody "owns" Podcasting, everyone acts like they do. It's what I call the "Authority Paradox" of Podcasting and it's having a big impact on our industry. Original Facebook Live Video - https://www.facebook.com/paulcolliganfan/videos/10156522431621477/ GET YOUR SHOW FEATURED ON EPISODE 150 As per the recording, if The Podcast Report has helped you in some way, please make a recording of wh...

Google (finally) released their Podcast App.  While, initially, it doesn't feel like much, us Podcasters are (always) in need of some perspective. Links: Google's New Podcast App -  https://play.google.com/store/apps/details?id=com.google.android.apps.podcasts My 10 Year Old Google Tech Talk -  https://youtu.be/ZvcltGo0kJY The Pacific Content Series On Google's Podcasting Plans -  https://blog.pac...

Want to be a better podcast interviewer?  Here are a few (freeing) thoughts on the process - and a free worksheet normally reserved for my clients.  Grab The Worksheet: Text - "interviewhacks" to (503) 966-8066 Links Mentioned: Roderick On The Line -  https://itunes.apple.com/us/podcast/roderick-on-the-line/id471418144?mt=2 The Podcasters Roundtable -  https://youtu.be/ALu0MSzR1-Y Podcast Report 1...

Is my audience on YouTube? Are podcast listeners listening to content on YouTube? A lot of people ask if you should put your podcast on YouTube. There are many people who will do a deep dive telling you reasons why you shouldn't put your podcast on YouTube. The fact of the matter is you should put your podcast anywhere your audience might be. Tip of the Week: Does your podcast have a because you w...

Joel Comm is here today to chat with me about if there is room for another podcast. He has a new podcast that is less than nine months old, yet he is having amazing success. This is because Joel is delivering content that his audience is hungry for. We also take a look at the specifics of Joel's podcast. We look at how he is getting revenue and where it is coming from. This podcast is about crypto...

Every year, Edison does their infinite dial study. This is a study that focuses on the entire theme of audio. This is not only a study of podcasting, it's a study of all Internet audio and how it all fits together. Every year, when you look at the study you get to see the comparison between podcasts and internet radio or podcasts and Pandora or other audio mediums.  There are a couple things that...

I just got back from Social Media Marketing 2018. After looking at my very full calendar, I have to ask myself the question of are attending these events right for me. I have some ideas and takeaways about whether to attend a podcasting event or not. A lot of people go to events for the wrong reasons. A lot of people go to events for the right reasons but get distracted along the way. I have some...

What kind of relationship do you want with your audience? This is going to be a shorter episode, but it is a really important one. If we can make podcasting an intimacy game, the game will change forever. The profit will go up, and the impact we're looking for will continue to rise. I know that we are not just about the downloads and ads that we can throw at those downloads. Podcasting is bigger a...

Benjamin Hardy the #1 writer on Medium is here today. It makes sense to put your written content where people already are. I've always said making people come to your blog in the world of syndication, publication, subscription, and podcasting is a little bit arrogant. I've also talked about repurposing your content. Medium is currently an interesting opportunity. Today, we talk about putting your...

Spotify is a hot topic. I chat about Spotify and its relationship to podcasts on today's show. This month, I am heading out to Social Media Marketing World in San Diego. It's an amazing event, and I will have a recording of my panel in a future episode. I never miss one, and I don't know if I ever will. This is a great event. If you go, I will see you there. This event is filled with many approach...

A lot of people believe that a podcast must be an interview. This is an interesting problem. This episode is an interview, but that is not always the case. People are paying tons of cash to get guests for their podcasts. Some of these guests turn out to be good some don't. There are all sorts of options for getting guests from high end services that run into thousands of dollars to databases, but...

I just got back from attending Allison Maslan's Business Blast Off Event in Las Vegas. Allison Maslan is a client, a friend, and a female business juggernaut. I was able to speak at her event this weekend about podcasting. What's neat is that it wasn't a podcasting conference or an Internet marketing conference. This wasn't the traditional type of conference that I usually speak at. This was an ev...

Erica Mandy is the host and content producer of theNewsWorthy a Monday through Friday podcast that shares fast, fair, and fun news you need in less than 10 minutes. She used her background in journalism combined with curiosity about what people wanted to create something new and different.   I'm excited about today's interview with Mandy, and there are two things that you want to track. Number one...

In 2010, I attended a little conference called  Vidcon . The purpose was to bring content producers and audiences together. I went and was blown away. One of my first thoughts was when is PodCon going to happen.  PodCon  happened last year in December of 2017.   I was a sponsor, and there was a great crowdfunding campaign. I wanted to be there, but something came up and I couldn't make it. Fortuna...

There is a lot to say about the VidSummit event. I can't say it all here. When I went in 2016, I didn't expect it to be as great as it was. 2016 was amazing. Then I was asked to come back and present in 2017, and that presentation is today's episode.  The audio isn't as good as it should of be, but the show was first class. I brought a client of mine with me and at the end of the event, she made a...

It's always fun to close up the end of the year with a podcast prediction show. We will look at last year's predictions and what actually happened. We will also take a look ahead and predict what is coming up in the world of podcasting. Tip of the Week: Create a podcast monetization plan before you launch your show or before you start your new season. It is always easier to test and modify a plan...

Renee Wang the founder and CEO of CastBox is here to talk about how CastBox connects users with podcasts, radio, audio books, talk shows and more in one app. This episode will be an interesting look into some of the opportunities in the podcast space. I have not been a big fan of more podcast directories or apps, yet Renee is willing to come on the show and answer the question of does the world ne...

Jennifer Briney is profiting from bitcoin and more, and she is making the same amount of money regardless of what her stats say. I was introduced to Jennifer Briney by Adam Curry at a previous Podcast Movement. I liked her and what she was doing. I knew that I wanted to continue the conversation. Today, I am talking with Jennifer in my first interview of the season. This interview was recorded a f...