The Podcast Report

Everyone is talking about building email lists and setting up funnels. Today, we talk about how to build an email list through your podcast and how to set up a simple funnel. We are also launching the Podcast Episode Funnel Tool . You may have seen this last week when I gave you the Podcast App Worksheet . Tip of the Week: Never name your podcast something that is hard to spell. Not just hard for...

Here's a quick catch up. Podcast Movement 2017 was fantastic, and I'm looking forward to Podcast Movement 2018. The new Apple podcast app is out along with iOS11, the new iPhone X, and the Apple Watch 3 that I can make calls on. In this episode, I'll be chatting about the new app and in future podcasts I'll discuss other things from Apple. There is also some great stuff out by other companies this...

We're closing up shop here at The Podcast Partnership on Season 4 of The Podcast Report.  Season 5 will be back soon with a new format, new style, new website - and, of course, an explanation of why we've done it all. Covered in this episode: Goodbye sponsors and Patreon,  a massive client launch, Podcast Movement, PodCon, the next version of the book, Adam Curry's Podcaster Pro, the course, Podca...

The next step in podcasting's growth is in the marketing of our shows, not to podcast consumers but, in fact, our real audience. The final episode of Season 4 covers 7 truths about your future podcast audience that have immediate implications on what you do next. I'm going to follow my own advice in Season 5. More on Season 5 - and what's happening next, next week ... Links: Sponsor - http://HowTo...

Live is big - but is it worth it in an on-demand age?  Does anyone tune-in for appointment listening anymore?  Podcast Hall Of Famer    Rob Greenlee  joins Paul in this episode of The Podcast Report as the reminisce a bit and take on the topics of the ill-fated Zune, live strategies, what the heck is Google doing with Podcasting - and more ... Links: Sponsor - http://HowToPodcastTraining.com   Pod...

There are some names and ideas associated with Podcasting that some don't want to be associated with. Is this enough to stop us from Podcasting? Technology is amoral Gaga's audience is in it for the music - yours is in it for the content - the technology is what makes it possible Stop thinking of Podcasting like radio - it's more like books that talk Your tribe cares no more about your tech than G...

I want to save you some heartache that my client is going through right now. Do yourself, and your Podcast, a big favor - KEEP YOUR PODCAST PROJECT FILES. The reasons some give for not keeping these files are simply wrong. If you truly value your Podcast, you will find a way to keep and archive your Podcast project files. A short rant from Paul on the topic. Links Sponsor - http://HowToPodcastTrai...

When the team at Social Media Marketing World asked me to do a panel on podcast monetization, I honestly didn't think I'd get the team I was hoping for. Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on his shows.  As a bonus - he helps advertisers sell ads through Libsyn.  He has a lot to say on the topic. Gary Leland makes his podcast money sellin...

A potential client emailed me for a reference re "the best show notes."   That lead to this rant. It's time to get strategic with your podcast show notes. Links Sponsor - http://HowToPodcastTraining.com   Amy Porterfield - http://AmyPorterfield.com How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8 The Podcast Repo...

The Infinite Dial 2017 report is out - and the results are fantastic. Here's what Podcasters should think (and do) about it. Sponsor - http://HowToPodcastTraining.com The Infinite Dial 2017 - http://www.edisonresearch.com/infinite-dial-2017/ How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8 The Podcast Report App...

What makes the one podcast host different from another - other than price (hidden or otherwise)? In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple feeds, add insertion and more. Yes, Paul's a fan of libsyn, but this is an examination of what's possible when you think ahead and plan for the future. If...

Brian Kurtz is a direct marketing legend who is no fan of this "podcast your passions and the profits will follow" nonsense.  He is, however, a HUGE FAN OF PODCASTING. Episode 120 is a conversation about what podcasters can learn from direct marketing. And, yes, Brian offers a 2.0 version of the "Podcast Your Passion And The Profits Will Follow" meme that has done so much damage in the past. Links...

Does your podcast suffer from "free hugs" syndrome?  Are you finding it hard to generate revenue from a medium that gets frustrated when you try to monetize? Enjoy this conversation with Ed Dale as we examine why podcast listeners are so reluctant to buy something from your podcast - even though they're your biggest fans. It's not automation or a hack - actually, it's a simple need to have somethi...

The services side of the podcast industry needs some new thinking and Dan Benjamin offers something unique to this space that is worth looking at and talking about. Dan Benjamin has been podcasting for a long time and built a hosting platform based on his experience and his needs. He's not a hobbyist - he's doing real business with his podcasts - and I thought it would be perfect to have him on th...

I interviewed and praised Mike Stelzner for starting a new Podcast back in episode 31 of this show.  I used the transcript of the interview in my How To Podcast books and more.  I loved the move and what it represented. Mike killed the Podcast and explains why in this episode of The Podcast Report.  I applaud his move. Plus - real chat about what makes Mike's event - Social Media Marketing World a...

For the longest time, I said I was never going to take ads on this show. Now I'm taking ads. What changed? Links Sponsor - Fireside. FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport Ed Rush On "Buying" An Audience - http://ThePodcastReport.com/8 Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 - http://PaulColligan.com/...

Russell Brunson is giving away MP3 players with his Podcast on it, is making a profit, and is at the top of the iTunes Charts. It's a brilliant model in an industry obsessed with "free and cheap" ways to get the word out. Russell, now, knows EXACTLY what he's doing with his Podcast, where the money is coming from and more - it's a pleasant change - and something we all can learn from. Links Sponso...

An interview with J.D. Stein of Money For The Rest Of Us - fulfilling the promise from Episode 111.  You'll find Podcast strategies and some insight on the power of Podcasting from someone who is doing it very very well. This is the last episode of Season 3 - and The Podcast Industry Report will be going on a Winter Hiatus to re-engineer the show. Make sure you're subscribed so that when the new S...

Paul shares his Podcast Predictions for 2017 - and examines what he got right and wrong in his 2016 predictions: No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing At Least One #1 Show With No Ad Insertions - There Are Other Models A New Toolset From iTunes (But Nothing From Google) - Apple Must / Google Doesn't Care Links – The 2016 Predictions Episode - http://ThePodcastR...

Netflix JUST introduce a feature that we Podcasters have had for over a decade now. Paul has a few thoughts on what you get by being good to your audience. Big Ideas  – Netflix just realized what we've known for over a decade now - people like to download their content and take it with them. ( Tweet This ) First Podcast Goal -> be good to your audience. ( Tweet This ) Links – Episode 111 - 7 Strat...

Ready to do amazing things with your Podcast in 2017?  Want a free consulting session with Paul Colligan on how to do just that? In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest. Tell us your 7 sentences for your 7 strategies in the comments at http://ThePodcastReport.com/111 .  Paul will pick one for a Skype Consulting session that we'll play in a future episo...

Increasing Podcast downloads and killer monetization strategies are fine pursuits - but they have nothing to do with the 7 hidden competitive advantages of Podcasting. Some of the best things Podcasting brings you come regardless of download numbers, subscriber campaigns or iTunes SEO. Click To Grab The Bonus PDF Big Ideas  – There is a reason it's easier to listen to a Podcast than a radio statio...

You are more than a Podcast - do this right and you're a CONTENT MARKETING MACHINE. I'm a huge fan of the annual I'm a huge fan of the annual Social Media Marketing World event in San Diego and haven't missed a one yet. In this episode, I'm thrilled to offer a recording of my presentation from last year's show. Social Media Marketing World  is an important event for our industry because it's not j...

A video about something very cool from Google is yet another example of us "not getting" the POWER OF THE PODCAST. Big Idea  – If your Podcast requires anything, you've forgotten the power of the Podcast. ( Click To Tweet ) When you make the Podcast about the tech, you've forgotten the power of the Podcast ( Click To Tweet ) Links – Byron's Video - (Look In The Comments) -  https://www.facebook.co...

Ever thought of a Podcast like a restaurant ?  It might actually be a better paradigm to think about your Podcast than the traditional ideas we hear anywhere else. In this episode, Paul Colligan gives you a few ways to think about your Podcast that could have some tremendous results. Big Idea  – If you start wrong, you can't complain about your finish. ( Click To Tweet ) A Podcast that generates a...