The Podcast Report

What is a Podcast anyway? New products and services are claiming they make "Podcasts" and there's a lot of debate. And confusion. And frustration. And people claiming malice. Or is it stupidity? How do we make sense of this industry? Big Idea  – If you don't know what a Podcast is, you might want to consider another medium. ( Click To Tweet ) Links – Bumpers -  http://bumpers.fm/ Hanlon's Razor - ...

How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below! Click To Grab The Bonuses !!! Big Idea...

We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen. When we, as an industry, stop celebrating time over results, we'll grow in some amazing ways. If you are looking for a podcast consultant, look for expertise over experience. If you are looking to become a pod...

Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition. It isn't competition ... it is anything but that ... It's only going to get better for us Podcasters. Big Ideas – If you think iTunes Spoken Editions are competition, you've missed the gift Apple just gave you (Click To Tweet) Podcasting doesn't end at the smartphone (Click To Tweet) Links – The...

John Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August. Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story. John is more interested in growing...

In this episode of The Podcast Industry Report, host Paul Colligan kicks off Season 3 by delving into the significant influence of Apple in the podcasting world. Despite the challenges and frustrations podcasters may face with Apple's secretive nature and limited support, Apple remains the 800-pound gorilla in the industry, commanding approximately 80% of podcast listeners. Paul shares seven essen...

Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast Cooperative Meetup, but was recorded for this special event - with a little more commentary for Paul's very dear audience.   Riffs  - There is still (lots)...

Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on making it hard and how you, the Podcaster can respond. Big Idea If the person making it complicated sells a course or charges by the hour, you might want...

Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence.   Speak To Different Models Focus On What Matters Preach How Podcasting Differs From Old Media Embrace Competition As A Means To Increase Your Audien...

Last week we examined how we have a discoverability problem. This week I chat about bigger problems in our little place in the world. These are the issues about Podcasting that keep me up at night - and I'd love your thoughts on what we can do to fix them. Big Idea What keeps you up at night about Podcasting? ( Tweet This ) Is the Podcasting industry presenting the best image for the Podcasting in...

We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.

There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this episode, he offers ways Podcasting is "better" and he is curious what you think about his take on it all. Big Idea The excitement of Podcasting is getting i...

Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the Stitcher and Scripps news affects Podcasters in this episode of The Podcast Report. Big Ideas When you own your Podcast, it doesn't matter who owns the te...

Podcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers in the Podcasting ecosystem and how the real purpose and center for most episodes should be impact, not downloads - or any other number. In episode #...

Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends? In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity) of the solo show and how every Podcaster should examine the model. Get The Podcast Production Models Matrix >>> Big Ideas The best person to deliver...

Does the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role of remote interviewing and the Podcaster and the added benefits it brings to your Podcast and content. You don't have to be afraid of remote interviews...

For many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of The Podcast Report, Paul Colligan examines the possibility of Podcast batching and how you might want to use it in your production process. This is the 2...

Podcasters can get distracted, easily, by shiny new technologies like Facebook Live, Periscope, Blab, Meerkat, YouTube Live, LiveStream.com and the rest. Is it a good model for Podcasters? Does it make the Podcast obsolete? Paul examines these questions and more in episode #89 of The Podcast Report. This is the first of a 4-part series where Paul will examine the production models possible for Pod...

Yesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan examines that this means and offers a chance for Podcasters to stay up to date with Google's part of this exciting space. Get On The Google Podcasting...

Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon Alexa or as cool as the Tesla Electric Car are providing consumption channels (also not called Podcasting) that, simply, beg the Podcaster to decide wha...

Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report, Paul Colligan explains what the changes mean and what the Podcaster might want to do about them. At http://ThePodcastReport.com/86 Paul Colligan shows...

In this episode of The Podcast Report, Paul Colligan explains why downloads might be the WORST POSSIBLE METRIC for your Podcast.  More information can be found at http://ThePodcastReport.com/85

When considering a Podcast format (or even changing from / or moving to one), it's important to understand what a simple Podcast format brings to the producer. In this episode, Paul Colligan speaks to the "7 Surprising Benefits Of The Simple Podcast" and offers a few ideas as to why simple might just be best. Maybe a fancy/complicated Podcast isn't the best thing for you ... Click For The 7 Surpri...

We've been Podcasting for more than a decade but, for some reason, people seem to want to make Podcasting MORE AND MORE COMPLICATED. Not only does it not need to be hard, but when you make it complicated, you STEAL from your Podcast content and your audience. Paul Colligan examines the Simple Podcast and what it means to you in this episode of The Podcast Report. Click For The Simple Podcast Check...

Yes, Paul Colligan ( author of the How To Podcast books ) has "changed his song" on Podcast interviews and offers in this episode, his thoughts on what is needed for the "Perfect Podcast Interview." Topics covered include: Why interviews can be the FASTEST way to get new Podcast content out. How Podcast interviews can get you attention of some great names - even if they don't promote the episode....