The Podcast Report

Once you’ve sold something to a member of your Podcast audience who knows, likes and trusts you, is that the end? Is there anything else? Paul Colligan, Author Of How To Podcast 2015 explains why you just might want to sell that person something else and a few things to think about as you do so.  Big Idea -  Keeping A Customer Is Always Easier Than Getting A New One ( http://ctt.ec/J04Pq ) Links -...

Big Idea - If They Know, Like And Trust You - Why Wouldn’t They Buy Something From You? (tweet this)  http://ctt.ec/9f64S One obvious option for Podcast Monetization must be YOU selling YOUR STUFF directly to YOUR AUDIENCE. In this episode of The Podcast Report, Paul Colligan examines some thoughts and ideas on when you might want to do just that and a few things to think about along the way.  Lin...

Big Idea - Not looking at Podcast numbers IS not taking your Podcast seriously ( Tweet This )  In prepping for his presentation at Podcast Movement 2015, Paul Colligan has been thinking a lot about “running the numbers” on a Podcast and offers a few thoughts on why you should and why you just might not be running your Podcast numbers.  Links  The Book  http://grabthebook.com The Patreon Experiment...

http://ThePodcastReport.com/53  Paul Colligan examines what he believes to be the “most important thing” in Podcasting - the MESSAGE. When you compare the shows you can’t miss with the shows that you’ve subscribed to, Paul bets the difference is - the MESSAGE.  Big Idea - The Message Makes The Podcast More Than The Tech Ever Will ( http://ctt.ec/Wa3LR ) Links How To Podcast 2015 -  http://grabtheb...

http://ThePodcastReport.com/52   Paul Colligan has been doing The Podcast Report for a year now and has a few thoughts on this week’s Podcasting News that have very little to do with this week’s Podcasting News.   Big Idea - It's no longer an issue of what's possible in Podcasting - it's an issue of what YOU'RE doing with Podcasting. ( Tweet This ) Links: How To Podcast 2015 The Patreon Experiment...

http://ThePodcastReport.com/51 - At the most recent meeting of Joe Polish's Genius Network, I got the chance to present a "10 Minute Talk" on 7 reasons why you DON'T want to be Podcasting. Had a lot of fun with it and I think you'll enjoy ...  Big Idea - It's Not Fair To Be On All Those Networks When All Your Competition Has Is A Lousy Looking Web Page -  Tweet This Links -  The Book -  http://Gra...

http://ThePodcastReport.com/50 The Podcast Report is now 50 episodes and in this episode, Paul Colligan (How To Podcast 2015) shares things learned 50 episodes into this Podcast about Podcasting.   What The Audience Expects And What The Numbers Tell You Aren’t Always The Same Thing -  Click To Tweet Links The Book   The Patreon Experiment DJL's Clammr

http://ThePodcastReport.com/49  The idea of “batching” your Podcast isn’t new - and there are plenty of people doing it but, possibly, you’ve haven’t considered the implications and the opportunities of this Podcast production model. In episode #49 of The Podcast Report, Paul Colligan (author of the #1 Top Selling “How To Podcast 2015”) examines what you need to know and consider in possibly batch...

http://ThePodcastReport.com/48  Paul Colligan examines 3 things you can do for / with your Podcast that could have an impact 3 - 5 - 10 years into the future. Why produce something that is only good for a week when the impact on your content can be decades long? Big Idea -  Evergreen Content Is Almost Always A Better Monetization Strategy (Tweet This) http://ctt.ec/I63_z   The Links -  The Book - ...

http://ThePodcastReport.com/47  2 big things in podcasting news this week - Spotify’s introduction into the podcasting space - and Social Media Examiner’s annual report on the social media marketing industry. Paul covers them both in this special episode of The Podcast Report. Big Idea - It’s A Platform, Not A Podcast (Tweet This)  http://ctt.ec/4bxba Links - The Book -  http://grabthebook.com The...

In closing up his series on Podcast Monetization, Paul Colligan examines the integrated model of Podcast Monetization and how it provides options for a long term perspective on your Podcast. For a transcript and a mind map of today’s episode text “#EP46” to 503-897-1290. Big idea -  The True Value Of Your Podcast Is In The Content You Provide, Not The Audience That Listens (Tweet This) http://ctt....

http://ThePodcastReport.com/45  Before Paul Colligan gives his full thoughts on Patreon as a monetization option for Podcasters, he thought he'd run a test first. In Episode #45 of The Podcast Report, Paul shares his "Grand Patreon Monetization Experiment" and how you can be part of it if you want to. Regardless of the outcome, we should all learn something exciting. Big Idea - @Colligan of The Po...

http://ThePodcastReport.com/44  SoundCloud.com and Podcasts.com are making some interesting noise in the world of Podcasting - and lots of Podcasters are talking about it. Do either of the new players matter? Should you consider a move? What matters / what doesn't? Join Paul Colligan, author of the #1 Top Selling "How To Podcast 2015" for an examination of these issues and more. For a transcript a...

http://ThePodcastReport.com/43  In this series about Podcast Monetization options, Paul Colligan, author of "How To Podcast 2015" examines the Direct Monetization option for Podcasting and offers thoughts and direction on running the numbers for such a venture. For a transcript and mind map of today's episode, text "#ep43" to 503-897-1290. Big Idea - It's Your Audience - Don't Outsource It (Tweet...

http://ThePodcastReport.com/42  - Podcast Monetization is a HUGE topic in our space and a popular one with this audience. In this episode of The Podcast Report, Paul Colligan examines the “Indirect” model of Podcast Monetization and offers 7 elements he sees in successful Podcasts with a solid Indirect Monetization Model. To get a transcript and MindMap of this show, text “#EP42” to 503-897-1290....

http://ThePodcastReport.com/41  Paul Colligan shares some thoughts and ideas on what he thinks would make Podcast Movement 2015 (#PM2105) one of the best Podcast events he’s even been to. Big Idea - If You Don’t Know What You Want, You’re Not Going To Get It (Tweet This)  http://ctt.ec/4kb1r  Links - How To Podcast 2015 -  http://www.grabthebook.com Podcast Movement 2015 -  http://podcastmovement....

http://ThePodcastRerport.com/40  Is there a "ceiling" in Podcasting? Is the "real" problem with Podcasting that it isn't delivering the audience we hoped for or that too many of us don't realize that we Podcast to serve our audience / not find one. Paul Colligan, author of "How To Podcast 2015" looks at this concept in episode #40 of The Podcast Report. To get a transcript and mind map of today's...

http://ThePodcastReport.com/39  - Paul Colligan, author of "How To Podcast 2015," just got back from Social Media Marketing World 2015 and offers 7 lessons her learned from attending the event.  Big Idea - Are You Responding to What Podcasting Is - Or What You Hope It Will Become? -  Tweet This Links -  How To Podcast 2015 -  http://GrabTheBook.com Podcasting's Biggest Need -  https://plus.google....

http://ThePodcastReport.com/38  - Meerkat and Live Video Streaming from our phones has become a hot point recently. The transfer of audio from video content has always been a popular form of audio podcast content creation. Paul Colligan, author of "How To Podcast 2015" (http://GrabTheBook.com) offers some ideas and thoughts on the use of live streaming video as an audio podcast creation option. Fo...

http://ThePodcastReport.com/37  - The range and options for Podcast creation are considerable. Are you creating the "right" kind of Podcast for your show and/or monetization efforts? For a transcript and MindMap of this episode, text "#EP37" to 503-897-1290. Big Idea - Are You Making The Right Kind Of Podcast? Tweet This - http://ctt.ec/5EzMk Links - How To Podcast 2015 -  http://GrabTheBook.com S...

http://ThePodcastReport.com/36  Paul Colligan examines the question "can you monetize ANY Podcast" in Episode #36 of the Podcast Report. Links to sites mentioned and conversation at http://ThePodcastReport.com/36 . Text "#EP36" to 503-897-1290 for show transcript and mindmap.   Big Idea -  Sure, You Can Monetize Any Podcast - But Is The Juice Worth The Squeeze? - Tweet This -  http://ctt.ec/CKrgl...

The power of Podcasting is not in how much it is like old media, but in all the ways Podcasting is DIFFERENT. Paul Colligan, author of the #1 Top Selling “How To Podcast” examines how Podcasting is different in this episode of The Podcast Report. For a transcript and mind map of this episode text “#EP35” to 503-897-1290. Big Idea - Treating Podcasts Like Old Media Is Like Faxing Me Your Email ( Tw...

How To Podcast 2015 was released today and is available "wherever fine books are sold" (in digital and paper format). Paul learned a few things about Podcasting in the production of the book and shares his top 7 learnings in this Episode of the Podcast Report. To get a transcript and Mindmap of Today's Episode, text "#ep34" to 503-897-1290. Big Idea - Your Podcast Is About Your Voice - Not Your Te...

Everyone knows that subscribers are key to Podcast growth so, Paul Colligan (author of the #1 top selling "How To Podcast 2015") asks if we are making it "too easy" to listen to our Podcasts. For a transcript and mindmap of this episode, text "#EP33" to 503-897-1290. Big Idea - If They Have No Reason To Subscribe To Your Show, They Won’t ( Tweet This ) Links The YouTube Stats  PewDiePie On YouTube...

Too many think a Podcast has to be popular to be profitable when that, honestly, couldn't be further from the truth. Paul Colligan, 7-time bestselling offer explains why in Episode #32 of The Podcast Report. For a transcript and mindmap of this episode, text "#EP32" to 503-897-1290. Big Idea - A Podcast Doesn’t Have To Popular To Be Profitable ( Tweet This ) Links - Google Group Conversation  Podc...