The Podcast Interview Marketing Show

If you've heard of inbound marketing, you've probably heard of this week's guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with their audiences. In this discussion with host and Interview Valet founder Tom Schwab, they dig into the evolution of sales and marketing in the AI age.   M...

What is a pre-call and why do I need to do it before my interview recording? This is one of the most common questions we hear from our guests. Not all shows require them but they offer a host of benefits. It creates a great opportunity for both the host and guest to make the best out of the interview. They allow you to get acquainted with one another and to build a rapport before the official reco...

In this final installment of an impactful series, we hear from Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk on how to control your conversations with podcast interview marketing. Building on our earlier discussions, we've explored how to pinpoint and engage your ideal audience and effectively turn listeners into active leads. Now, we're focusing on wielding the full poten...

In this second installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen on the ways that podcast interview marketing allows you to command control of your conversions. Guesting on targeted podcasts gives you a unique opportunity to control the variables that drive impact in your business. But the key to success is often ove...

In this first installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Operations Manager Jessica Morgan on the ways that podcast interview marketing allows you to command control of your audience, thereby controlling your lead generation pipeline with sales qualified leads.   This episode sets the stage for understanding how controlling the right elements in your in...

Too often in podcasting, we want to believe this is all entirely new. While the platform is fairly new, the foundation of why it works has been done before. It's more evolutionary than revolutionary. Our guest Chris King brings an intriguing perspective on the enduring insights from AM radio that are still applicable to podcast guests today. Joined by Interview Valet's Chloe Williamson, they dive...

Interview Valet's Evette Langham sits down with Jennifer Orechwa of Salt Marketing as she dives deep into the power of podcast interviews for health and wellness practitioners. Jennifer, an experienced podcast host and StoryBrand certified marketer, discusses leveraging genuine conversation through podcasts to connect you with your ideal listeners.    She emphasizes the importance of making your d...

Join two Interview Valet podcast guesting experts, Claudia Maye and Chloe Williamson, in this conversation into the unexpected social benefits of podcasting. Together they explore how podcasts serve as a tool for exploring innovative ideas from leading industry thought leaders, thus exposing you to new ideas, people, topics, and strategies.   Listening in on conversations between expert guests and...

Join Chloe Williamson as she talks with Interview Valet founder and CEO, Tom Schwab, in this deep dive discussion about aligning your business endeavors with the end goal in mind. Go behind the curtain to explore the intentional details of building Interview Valet based on personal aspirations, reassessing goals to construct a resilient business framework, and strategies to sidestep everyday distr...

Have you considered potential legal issues in podcasting around intellectual property? When you do a podcast interview who "owns" that episode and what rights do you have as a guest? No matter which side of the microphone you're on, these are things you should be aware of in case a situation gets tricky.   Interview Valet founder Tom Schwab talks with the podcast lawyer himself, Gordon Firemark on...

Should I be a podcast guest or a host? We get this question often and the answer depends on where you are now and where you plan to go. The charismatic host of the Midlife Mavericks podcast, Alison Jacobson is here to share her fascinating journey from being a public relations expert and on-camera spokesperson to becoming a podcasting powerhouse. Guided by the savvy Chloe Williamson from Interview...

In the United States Memorial Day is a day we remember those service members who gave their lives. This was a perfect opportunity to speak with Major General (Ret.) Gregg Martin, author of The Bipolar General. His story is an awe spiring, powerful message on the destigmatization of mental illness. In this candid discussion on the effects of bipolar disorder on his military service and personal lif...

Interview Valet's Louise Buckley talks with the insightful business coach Sarah Greener, a renowned business coach from New Zealand. Sarah discusses how she has effectively used podcast interviews as a vital tool for global outreach. Despite being based in a small community, she strategically positions herself as a thought leader, skillfully navigating the challenges of limited local exposure. Sar...

This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a multidisciplinary approach to strategy, execution, and mindset to assist business leaders with elite executive coaching. Talking with IV's Kristen Nolan, Ca...

Whether you've tried podcast guesting in the past and didn't see any results, or you have   considered trying it out but are concerned it won't be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom Schwab on the missing link between podcast guest appearances and achieving tangible results in your business, providing an in-depth analysis of effective podcast...

AI is a shiny new object for many. It's a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk to someone who understands the history and evolution of AI on the transformative role of AI in Podcast Interview Marketing.   Host Chloe Williamson talks with Neil Sahota, who has been working with AI sin...

Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwab. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connecting with your ideal audience. Dr. McIntyre, drawing on his background in radio, anthropology, and humanitarian work, shares how to construct a message that resonates with the...

Podcast guesting isn't marketing, just like posting meme videos on your social media channels isn't social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn't podcast interview marketing. Podcast guesting represents an activity and podcast interview marketing is a strategy. It is a plan and system built around your interview to maximize impact and res...

There's nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won't make a decision you will lose them entirely. But our data for nearly a decade and 75,000 podcast interviews has shown that isn't the case with podcast interview marketing.   IV Marketing Manager Tiffany Meenk talks with Diana Carter to explain...

There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan's Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking proclamation. Together they dissent common misconceptions surrounding podcast guesting and discuss strategic approaches to ensure maximum impact with every...

One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people's audiences and turn them into your sales-qualified leads and clients. This conversation between Interview Valet founder Tom Schwab and Stephen Woessner, CEO of Predictive ROI, aligns perfectly with the idea of building...

This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people's audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to accelerate brand growth effectively with a targeted podcast interview marketing strategy. She emphasizes the need for strategic selection of podcast inter...

On this special episode, our founder Tom Schwab shares the findings from the 2024 State of Podcast Guesting. For nearly a decade we have collected data on everything we do and are proud to share those findings every year in what has become our most anticipated and requested resource. This report reveals the current state of podcast guesting, plus emerging trends and future predictions.   Tom discu...

Podcast guests often place emphasis on the wrong considerations of what a "good" podcast is. There is a substantial difference between a good podcast, meaning one that gets tens of thousands of monthly listens and features celebrity guests, and a good-for-you podcast,   one that aligns with your brand and whose listeners are your ideal clients. Join two of IV's expert Podcast Relationship Managers...

World-renowned speech coach, Arthur Joseph, shares practices from his Vocal Awareness program he has used to train Hall of Fame athletes, A-list actors, and famous keynote speakers. Arthur invites us to explore the transformative power of voice. During his discussion with Tom Schwab, he emphasizes the importance of intentional speech and using a disciplined vocal practice to deliver impactful comm...