The Podcast Interview Marketing Show

Looking to add podcast guest appearances to your marketing channel? Even seasoned guests will want to hear this conversation with host Tom Schwab and Interview Valet Operations Manager Jessica Morgan. Where they address the essentials you need to know before becoming a podcast guest. Discover how to define your goals, identify your ideal audience, and craft a compelling call to action that resonat...

Award-winning presenter and speech coach, Melissa Entzminger, talks with host Tom Schwab about tackling one of the most common challenges for podcast guests: calming those pre-interview nerves. Melissa shares her expertise in turning nervous energy into confident performances, offering practical advice that will leave you feeling prepared and empowered. Discover actionable strategies like the 5x5x...

Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares her proven strategies to craft impactful, engaging, and memorable soundbites that resonate with audiences. Discover the art of balancing clarity, brevi...

Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of high-value content that drives engagement, builds authentic connections, and delivers lasting results. Discover actionable tips for repurposing podcast co...

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show , Tom Schwab sits down with Tiffany Meenk, Interview Valet's savvy marketing manager, to explore the transformative trends shaping marketing in 2025. From the rise of AI to the shift from an attention economy to a trust economy, Tiffany unpacks the game-changing shifts every marketer needs to know....

Interview Valet founder Tom Schwab and Senior Client Account Manager Kristen Nolan discuss navigating the future of podcast interview marketing in 2025 and beyond. From the rise of AI and its role in podcast visibility to the shift from SEO to Language Machine Optimization (LMO), discover how to stay ahead in this dynamic space. They reflect on the major trends that defined 2024, including how too...

Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more important. Junaid shares step-by-step guidance on crafting a studio space that exudes credibility, from simple lighting adjustments to designing a full-fledged ho...

The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest. Whitney shares actionable insights on adjusting your energy to resonate with the medium, embracing vulnerability as a strength, and why authenticity is a...

In this special anniversary episode of The Podcast Interview Marketing Show , founder Tom Schwab is joined by Marketing Manager Tiffany Meenk and Podcast Assistant Kristen Nolan for an exclusive behind-the-scenes look at their first year of podcasting. From unexpected challenges like long approval times to the grind of weekly episode production, the team shares candid insights about what it takes...

We're diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table. David shares with host Lasina Jensen how leveraging podcast interviews can clarify your prospects' needs and significantly speed up deal closures. If you...

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new franchisees and customers. From consumer outreach to business-to-business engagement, learn how Bryce's strategic use of storytelling and personal connections...

Join two podcast guest experts Kristen Nolan and Claudia Maye on the nuances of becoming a memorable podcast guest. Together they share behind-the-scenes insights learned from both the guest and host perspective on how to be a prepared podcast guest. They delve into essential tips and strategies for anyone looking to make their mark in their first podcast interview. Whether you're curious about al...

Our host Kristen Nolan talks with Interview Valet Marketing Manager Tiffany Meenk to address the crucial topic of timing your results with podcast guest appearances. Tiffany shares the proprietary findings from Interview Valet's database on the typical timeline businesses should expect to see results after guesting on podcasts. Breaking down why it generally takes about 2 to 3 months post-recordin...

Host Tom Schwab talks with Interview Valet's PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and marketing through podcasts. During their conversation, Liz shares her valuable insights on leveraging the informal, curiosity-driven nature of podcastin...

The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today focuses on exactly that - How can marketers effectively build their marketing funnel to get the most from every interview. Host Kristen Nolan, talks wit...

Host Tom Schwab is joined by the acclaimed author and expert, Matthew Pollard. Known for his groundbreaking work, "The Introvert's Edge," Matthew challenges the typical stereotypes about success in marketing and podcasting. Contrary to the popular belief that only the loudest voices succeed, Matthew sheds light on why introverts possess a unique advantage in realms traditionally ruled by extrovert...

There's podcast guesting and then there's podcast interview marketing. Getting maximum results isn't only about doing more guest appearances, but about actively promoting and repurposing your interviews. This is one of the primary things we advise our clients on and what differentiates Interview Valet from podcast booking agencies. Two Interview Valet podcasting experts, Kristen Nolan and Louise B...

Podcast guesting works for everyone! If you've been sold this line by a booking agency then you've been lied to. Podcast interview marketing has helped countless businesses grow and connect with their targeted audiences but it isn't for everyone. Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen examine podcast guesting through a different lens. Collectively they h...

What happens when the very thing that drives your success puts you in the crosshairs of the Federal Trade Commission (FTC)? Anik Singal is a powerhouse in digital marketing, with two decades of experience building multimillion-dollar businesses. But with great power comes great responsibility and his success caught the attention of the FTC. Anik shares what transpired from the day he received a Fe...

The idea of harnessing the power of generative AI to supercharge your referral network and expand your business is revolutionizing traditional marketing. AI is transforming how our target audiences discover us, shifting the focus from SEO to LMO—or Language Model Optimization. Consumers are no longer relying solely on search engines for information. They're consulting large language models for rec...

Everyone faces adversity and challenges in life and business. But it's our reaction to those obstacles that determine success or failure. In this episode, Interview Valet's Kristen Nolan talks with Award-Winning Business Leader Chad E. Foster about integrating a podcast interview marketing strategy into your already full schedule. Despite losing his vision at 21, Chad became the first blind execut...

One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we're all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks with Peter Levitan, author and global advertising agency consultant, about not only positioning your business to get heard but to be unignorable. Peter sh...

Interview Valet team member Kristen Nolan is put in the hot seat with Tom Schwab with a podcast interview walkthrough interview. Together they show a behind-the-scenes look at a mock interview so that first-time guests can go into their first guest appearance fully prepared. They reveal what every guest should know before going into their first interview. From technical setup to content alignment,...

This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn't mean what you think it means.   Podcast interview marketing is multifaceted. You should be optimizing your strategy for IMPACT, not inflated ego numbers. Tom describes the evolution of podcast metrics and defines what a...

What return on investment should you expect from writing a book? Many authors believe landing a book deal is the answer to all your financial concerns. But the biggest misconception is that it isn't the publisher's responsibility to market your book. So, how can you turn your book into a revenue-generating machine and transform your business? We turn to the subject matter expert, CEO of Igniting S...