The Podcast Interview Marketing Show

If you've ever been on radio or TV, or had media training that left you feeling "ready" for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brooks, Senior Account Manager at Interview Valet, who brings deep experience from both the traditional PR world and the podcasting space. Together, they unpack why podcast intervi...

In this bold and brutally honest episode of The Podcast Interview Marketing Show , host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly mistakes podcast guests make: leading with their origin story. We've all heard the advice, "just tell your story." But Tom and Kristen unpack how that advice can derail your...

If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversation on how to strategically repurpose your podcast interviews. Chloe shares why repurposing is not just an afterthought, it's a critical part of your content strategy. Togethe...

What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet's Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that feel natural, offer real value, and move listeners to take the next step. Together, they unpack how to lead with intention before ever hitting record, why offering a "small yes,...

In this episode of The Podcast Interview Marketing Show , Tom Schwab is joined by Interview Valet's Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority: bringing multiple voices from your team into your podcast interview marketing efforts. Together, they unpack how having different speakers share your brand message not only e...

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: "What should I say on a podcast?" They break down how to craft podcast messaging that goes beyond clever catchphrases and instead connects deeply with the right audience. They explore the power of intentional communication, ho...

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This conversation is for the practitioners, the experts who want to show up and serve, while also growing their brand with authenticity and purpose. Together, they break down what it mean...

Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today's AI-driven world and why your reputation depends on more than just publicity. Drawing on her background working with top PR firms in Silicon Valley, Liz shares how she sees podcast interviews as a strategic tool for building trust and authority over time. This isn...

Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a powerful conversation on the truth that's hard to ignore: knowledge isn't power—execution is. Mark shares how, in a world overflowing with free information, it's not the smartest...

Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today's business landscape. They explore a pivotal question: Are you building a company, or are you designing a category? If you're focused solely on competing, you'll always be stuck in someone else's sandbox. But if you choose to create a new category, you play your own game on y...

When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conversation about a crucial, often overlooked element of podcasting: tone of voice. Your interviews aren't just about sharing knowledge, they're about building trust and human con...

In a crowded and noisy marketplace, the story you tell determines whether you're seen as indispensable or easily replaceable. John   Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your narrative shapes your market perception. Talking with host Tom Schwab, John outlines six powerful strategies to help you define your space, evangelize your poin...

What if your biggest business challenge isn't your product or service, but the category it lives in, or doesn't? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a thought-provoking conversation on the power of category design. With host Tom Schwab, Kevin shares why creating a great product isn't enough—you have to name the problem...

Interview Valet's Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout voices captivate audiences by challenging industry norms with a clear, thought-provoking point of view. They discuss how a powerful opening line can stop a...

If you've ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard Business Review talks with host Tom Schwab about how the key to unlocking your business's most profitable growth isn't in casting a wider net but in doublin...

A conversation you won't want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they challenge one of the industry's biggest myths: does more traffic actually lead to more business? Rand, always grounded in data, makes a compelling case that it...

Stepping up to the mic for your first podcast interview can feel intimidating, but it doesn't have to be. In this episode of The Podcast Interview Marketing Show , host Tom Schwab sits down with Kristen Nolan, Senior Account Manager at Interview Valet, to discuss how mock interviews can transform nervous first-timers into confident, high-converting guests. Together, they explore how practice inter...

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn't just write Break Proof: Seven Strategies to Build Resilience and Achieve Your Life Goals and hope people found it—she used podcasting as a powerful tool...

What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to strategically use storytelling in podcast appearances, avoid common pitfalls, and align your story with your business goals. Throughout the episode, Marc emp...

Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations Manager and podcast marketing strategist, explains why bigger isn't always better when it comes to audience size and how focusing on the right metrics—l...

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of  The Podcast Interview Marketing Show , we go beyond the data with a deep dive into  The 2025 State of Podcast Guesting report.   Host Tom Schwab and Marketing Manager Tiffany Meenk discuss Intervie...

What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will Destroy Your Business and the Unlikely Secret to Saving It , to expose the traps of digital marketing.   Bill challenges the conventional wisdom that...

Is podcasting only for extroverts? No.  I t's quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth that introverts can't thrive in the world of podcasting. David shares how introverts can harness their strengths, prepare effectively, and use podcasting as a...

This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of  The Boutique: How to Start, Scale, and Sell a Professional Services Firm . Talking with host Tom Schwab, Greg shares his insight that products are sold, but services are bought, a distinction that changes everything about...

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize visibility, improve SEO, and build authority through a shared stage. Host Tom Schwab talks with Interview Valet's Marketing Manager, Tiffany Meenk, about turni...