The Podcast Interview Marketing Show

AI has made content cheap. Credibility is still scarce. Mike Koenigs, founder of The Superpower Accelerator and 19x bestselling author, explores how to become a category of one: the first, the best, and the only choice in your market.  Mike explains why storytelling is the business before the business with host Tom Schwab. He shows why borrowed platforms build trust faster than building your own....

Most people don't need more ideas. They need to do more with the ideas they already have. Ghostwriter and publisher Shadley Grei spent years reading screenplays in Hollywood and building presentations at Disney. Today he helps leaders turn their intellectual property into something bigger.  With host Tom Schwab, Shadley explains why writing for one very specific person sharpens your message. He al...

If you don't shape your own narrative, someone else will. In the past, that someone was a competitor or a news cycle. Today, AI search decides who the experts are in seconds. Client Success Strategist and PR expert, Liz Brooks, talks about the real cost of staying quiet. With host Tom Schwab, Liz explains why being media-trained and being podcast-ready are two different skills. She breaks down the...

Most experts don't have an idea problem. They have an idea transfer problem. Bill Sherman, co-author of The Thought Leadership Handbook, joins Tom Schwab to explain how ideas reach rooms you'll never enter.  Bill makes the case that every expert has a duty to speak but no right to an audience. He breaks down platform identity, the brand of your ideas, and shares a sealed-envelope test for checking...

The internet has a long memory. When search engines, AI, and podcast hosts still describe you as who you used to be, a rebrand stalls. Pete Steege spent years known as the go-to B2B tech marketer. His work grew into advisory and strategy for technology CEOs.  With host Tom Schwab, Pete explains how he retrained the market with his new book, Radical Clarity, a year of targeted podcast interviews, a...

Most podcast guests don't have a content problem. They have a clarity problem. In this special episode, Tom Schwab reads his new book, Think Before You Talk: Stop Making Noise, Start Making an Impact.  You show up to your interview and start talking, and your audience is wondering why they should care. Lessons from a childhood habit of rambling and decades of coaching experts behind the mic, Tom s...

Most podcast guesting advice comes from the guest side. This conversation looks at it from the host's side. Jessica Morgan, COO of Interview Valet, shares findings from Interview Valet's Podcast Host Perspective Study, where hosts explain what earns a yes and what gets deleted.    The headline is simple: relevance beats fame. Hosts want guests who fit their audience, not guests with the biggest fo...

AI made content creation easy. It also made trust harder to earn. Marketing Spark founder Mark Evans explains the AI reckoning - the moment marketers realize that scaling content isn't the same as building belief.  With host Tom Schwab, they dig into why synthetic-sounding writing now signals distrust, why imperfect and human beats polished and generic, and why podcast conversations remain one of...

Anna Crowe built Crow PR into a three-time Inc. 5000 winner, then reinvented it as Crowe Media. Anna explains why reinvention isn't a single announcement; it's an ongoing education campaign with host Tom Schwab. Markets, audiences, and even AI systems need repeated signals to understand who you're becoming. Anna walks through her decision to expand into social media, acquire a smaller agency, and...

Being a great podcast guest isn't about sounding polished. It's about sounding present. Kristen Nolan, Senior Client Success Strategist, explains the real difference between performing and connecting. With host Tom Schwab, Kristen breaks down why over-preparing backfires, why "winging it" isn't a strategy, and how filler words can prove you're human in an AI-saturated content world. Plus, the most...

Your prospects don't care about your product, service, or story. They want relief. Interview Valet founder shares the full audio edition of his latest mini book,  We're All Selling Preparation H . Tom shares why founder stories fail when they lead instead of support. A clear point of view, built on category design principles, becomes the foundation for standing out. Plus, why becoming a magnet out...

Content is infinite now, making trust scarce. Joe Pulizzi, founder of Content Marketing Institute, joins Tom Schwab to unpack "the trust portfolio": a framework for diversifying your brand's voice instead of relying on one founder or spokesperson. Joe explains why the top podcasts and newsletters come from people, not companies, and how spreading trust across several credible voices protects a bus...

What if your next podcast interview became more than content? Peter Winick, host of the Thought Leadership Leverage podcast and co-author of The Thought Leadership Handbook, says it can be the start of a real intellectual property asset. With host Tom Schwab, Peter unpacks how conversations compound into brand equity. The surprising origin story of turning 725 podcast episodes into a book using AI...

Frederick Dudek - "Frederick D," host of the Business Superfans Advantage podcast - joins Tom Schwab to tackle a bigger problem than podcast discoverability. The real challenge is discovering the right idea inside a podcast. After 215+ guest interviews, Frederick built Revenue Reactor AI. The platform runs on his custom AI mentor "Metis." It diagnoses where businesses are leaking revenue using his...

Interview Valet founder Tom Schwab draws on a Navy engineering principle: "one is none". Arguing that the single founder voice that built your business is now the very thing capping its growth. As AI increasingly recommends people over brands, a business represented by a single voice can capture only one share of trust. Tom walks through why a "choir" of trusted voices outperforms a soloist, with...

Even the most accomplished experts - founders, authors, CEOs - often feel a flicker of "who am I to talk about this?" before a podcast interview. Tom Schwab sits down with Kristen Nolan, senior client account manager at Interview Valet, to address imposter syndrome in podcast guesting. Kristen explains why nervous guests often outperform overconfident ones, how shifting from ego to empathy transfo...

Receiving a podcast invitation can feel flattering, while also making you feel leery. Is this legitimate or just another spam email or DM? Interview Valet's Chief Operating Officer, Jessica Morgan, talks about the Trojan Podcast. Invitations that look like guesting opportunities but are thinly disguised sales calls. With host Tom Schwab, Jessica shares red flags to watch for, like missing Apple/Sp...

What if one podcast interview could become an entire marketing ecosystem? Natalia Zacharin, founder of an accounting and fractional CFO consulting firm, shares how she transformed podcast guesting into her most powerful growth engine. With Tom Schwab, Natalia shares how she repurposes every interview into clips, quotes, social posts, and website content, enabling her to quickly build trust, visibi...

AI is no longer just reading your words it's learning to hear them. Eric Gonzales, co-founder of Tenur AI, says that voice-first AI is reshaping relationship building. With host Tom Schwab, Eric explains why transcripts miss the tone, emotion, and context that voice carries, and how this shift from "2D data" to multimodal understanding is changing CRM, networking, and even AI assistants themselves...

Interview Valet founder Tom Schwab challenges the seductive promise that one funnel, automation, or perfect sequence stands between you and business growth. Instead, he traces 200 years of communication technology - from Morse code to AI - revealing a pattern: each new tool got cheaper but stripped away human richness, until now. As synthetic content floods the internet, real conversations (especi...

Too many podcast guests are showing up, talking, disappearing, and then wondering why nothing is happening. Interview: Valet's COO, Jessica Morgan, explains to host Tom Schwab that this is called podcast tourism: lots of interviews, zero strategy, and zero results. Together, they break down why treating podcast appearances as one-time conversations is quietly killing your brand authority. You'll l...

Too many thought leaders and founders treat podcast guesting like a megaphone. Only chasing bigger shows, more downloads, and maximum exposure. But exposure isn't the goal. Business is. Host Tom Schwab sits down with Interview Valet Success Strategist Kristen Nolan to unpack the mindset shift that changes everything: borrowed trust. When you show up on a podcast, you're stepping into a relationshi...

The Brand Trifecta That Turns Noise Into Conversions. Why clarity always comes before conversation with brand architect and author of Muting the Megaphone, Kate DiLeo. With AI, we all have more tools, automations, and content than ever before. But more volume doesn't equal more trust. With host Tom Schwab, Kate explains her Brand Trifecta - tagline, value proposition, and differentiators – and how...

In this special solo episode, Interview Valet founder Tom Schwab reads his new minibook, From Megaphone to Magnet: The HOW for Creator Capitalists, a practical companion to the bestselling Creator Capitalist by Christopher Lochhead and Eddie Yoon. Tom breaks down why broadcasting your message to everyone is the wrong strategy, and how strategic podcast interviews serve as the most powerful and mos...

Growth consultant Jessica Miller joins Tom Schwab to unpack why leading with the problem, not your product, process, or story, is the most powerful way to build trust and convert clients. Jessica shares how she helps business owners find hidden profits by identifying the real constraint in their business and fixing it. From diagnosing root causes to doubling down on what's already working, this co...