The Podcast Interview Marketing Show

Today's episode shares a culmination of knowledge we have collected over the last decade to answer the question – what does it take to be a great podcast guest? We have collected feedback from guests and hosts from tens of thousands of podcast interviews over the last 10 years and two of Interview Valet's Podcast Interview Marketing experts share what we've found attributes to guest success. Podca...

Zander Sprague, author of "Epic Begins with One Step Forward," shares his innovative approach to book writing. Talking with host Louise Buckley, he shares how he reverse-engineered the writing process through a series of strategic podcast guest appearances. A process that allows a unique opportunity to adjust your book before publishing based on audience feedback and interest. Zander highlights ho...

Have you ever wondered why your podcast interviews aren't converting? You guest on a podcast, have a great engaging conversation with the host, and then hope to see conversions from the audience. But how are you bridging the connection between that show and your lead? IV Operations Manager Jessica Morgan talks with IV Marketing Manager Tiffany Meenk about the #1 way to definitively track your podc...

Kristen Nolan talks with Story Greenlight founder Jeff Bartsch on how to answer the first foundational question of every interview, "So, tell me about yourself…" Applying his knowledge from more than two decades of experience consulting leading brands on building a personal storybrand to elevate their communication and drive results in their business, Jeff explains the crucial role of your respons...

This week Chloe Williamson and Cristina Marcello discuss a polarizing topic: should a podcast include video? Both sides have compelling arguments for the why or why not. But regardless of your viewpoint, as a podcast guest, it's your job to show up prepared to deliver an engaging conversation with the host no matter the format. Make the most out of every podcast guest opportunity by understanding...

Leading sales expert and Founder & CEO of FortyFive.io David Bonney sits down with Interview Valet's Lasina Jensen to discuss how many marketers are using the wrong approach when it comes to sales. Oftentimes the breakdown occurs because too much emphasis is placed on the product and not enough on the customer's problem. Real results occur when you shift to buyer-centric selling built on authentic...

Kate DiLeo, Chief Brand Architect at Kate DiLeo Branding and international bestselling author talks with Interview Valet Client Account Manager Kristen Nolan on the strategic use of podcast interviews to drive a successful book launch. Kate shares her successes with the effectiveness of podcast interview marketing to launch her book, Muting The Megaphone, to an international bestseller. This brand...

This episode features two of Interview Valet's key team members, Lasina Jensen and Tiffany Meenk. Bringing perspectives from their roles as the Senior Client Success Manager and Marketing Manager, respectively they address common podcast guest concerns and identify what it means to incorporate a successful podcast interview marketing strategy. The data from nearly 100,000 client podcast interviews...

Jessica Embree, Creative Director of Tulip Media Group, talks with Interview Valet Marketing Manager Tiffany Meenk about overcoming her stage fright and imposter syndrome to grow as a sought-after podcast guest. Jessica candidly shares her journey of overcoming her terrible fear of public speaking, due in part to having a speech impediment at a young age, to now being an experienced public speaker...

Trent Anderson, Head of Podcast Publisher Partnerships at Podchaser, dives deep into the importance of using data for decision-making in podcasting. He explains Podchaser's four-step framework and how it helps find the right shows for their clients. There is often a misconception that guests should place their focus on interviewing on large shows but when examining the data, smaller shows can have...

Welcome to Podcast Interview Marketing: A New Category. Tom Schwab, Founder and Chief Evangelist Officer of Interview Valet sits down with Jessica Morgan, Operations Manager of Interview Valet, to break down the concept and benefits of podcast interview marketing.  In this episode you will learn:  The Evolution of Marketing Strategies: Tom shares the fascinating story behind the term "podcast inte...

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who...