The Places We'll Go Show
The Places We'll Go Marketing Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
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The Places We'll Go Show
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
Will Butler-Adams, CEO of Brompton Bikes - The Value of Marketing 22.04.2022 49:32
In this episode Will Butler-Adams joins us and reveals his true leadership style and how it ensures all of his staff are motivated and proud to work for Brompton. We also get an insight into Will's controversial opinion on the value of marketing and how it should really be thought about if you want to be successful, what and who has shaped Will, but most importantly we were lucky enough to see Wil...
Cheryl Calverley, exCEO of EveSleep - Life as a Marketing-led CEO 08.04.2022 47:58
Cheryl brought an incredible energy to this episode as she spoke about her career journey and how she always evidently, been an entrepreneur at heart. She talks about her passion for psychology and neuroscience, and how she ties into EveSleep, the importance of bringing vulnerbability to work, as well as being able to control it, her new life as a CEO and the advice she would give to those that wa...
Zaid Al-Qassab, CEO of M&C Saatchi - Breaking down the taboo of talking about mental health 04.04.2022 41:59
In this episode, Zaid talks about the importance of ensuring mental health is no longer a taboo topic to be spoken about within the workplace and, demonstrates his passion for team development. He also shares valuable advice for those just starting or early on in their careers based on what he has learnt throughout his career... Who is Zaid? 🤩 He is a passionate board-level executive & commer...
Orlando Wood - The neuroscience behind successful advertising 01.04.2022 51:25
In this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today's digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign. This episode is not one to miss for anyone interested in m...
Sharry Cramond, Marketing Director at M&S - The World of Retail 18.03.2022 36:34
In this episode, Sharry Cramond, Marketing Director at M&S Food and author of “Win Your Lottery”, shares insights into her journey in the world of retail, and how she has managed to become so successful. Sharry's has a passion for the marketing space and understands the importance of "doing what is right" and having a diversity of thought within a team. Sharry has had an incredible career in h...
Claire Beale, Editor of Creative Salon - Facing forwards 11.03.2022 44:42
In this episode, Claire Beale, Editor and Salonniere at The Creative Salon, shared how her career was tipped upside down when she was made redundant at Campaign Magazine during the pandemic, and spoke about how this was a blessing in disguise... Claire immediately bounced back and within 2 hours she was planning the next exciting phase of her career. That's when The Creative Salon was born. ...
Colin Lewis - Creating your own luck 02.03.2022 46:53
Colin Lewis, renowned columnist, strategist and consultant, joined us on The Places We'll Go Marketing Show to share his journey of becoming and expert in ecommerce and marketplaces. In this episode, Colin's wisdom shines through as he speaks about the power of using weak ties to fuel relationships, realising that is nobody cares about you as much as you do, so having persistence, determinat...
Stephen Woodford, Chairman of the Advertising Association - The Future of the Advertising World 18.02.2022 53:51
In this episode we are joined by Stephen Woodford, CEO of Advertising Association , who's passion for the advertising world shined through when speaking about his favourite ad of all time and how it transformed the world of advertising... Stephen is a huge advocate for improving diversity and inclusion, especially within the workplace and lead Advertising Association's "All In" indu...
Josh Krichefski, CEO, GroupM EMEA & U.K. - The Power of a Growth Mindset 04.02.2022 42:05
In this episode, Josh Krichefski, Global CEO of MediaCom, spoke about the power and importance of having a growth mindset and being able to keep a strong perspective on what matters in your working and personal life. Josh's honest and upfront personality is what ensures he stays on top of his game, even during times of struggle which Josh touches on during this episode. It is clear that Josh is on...
Arjoon Bose, Head of Creative International at General Mills - Going Against the Grain 28.01.2022 47:42
In this episode, we are joined by Arjoon Bose, International Head of Creative & Growth Ideas at General Mills, who brought his passion for people and creativity to the table to talk about. Arjoon's energy is evident as he shares some mottos that have allowed him to develop such and incredible, international marketing career for himself, when he once thought he was destined to be a Chartered Ac...
Sarah Jenkins, MD of Saatchi and Saatchi - The Power of Having a Tribe Around You 25.01.2022 40:14
In this episode of The Places We'll Go Marketing Show, Sarah Jenkins, the Marketing Director of Saatchi & Saatchi, demonstrated her passion and excitement for the marketing industry and the power that Saatchi & Saatchi has to influence the world. After getting to know Sarah, it was clear that her passion comes from people, and being surrounded by a diverse and creative team that work toget...
Paul Frampton, Global President of CvE - Advice and Insights 03.12.2021 50:17
Who is Paul Frampton? Paul is the European President for Control v Exposed, a marketing services consultancy and addressable media specialist. Paul is an experienced business leader and one of the UK’s defining voices in disruption and marketing. He was previously CEO of a hospitality tech scale-up, Tink Labs, scaling the business from 20 to 200 across EMEA. Prior to that, Paul was Group CEO for H...
Mimi Nicklin, Founder of Freedm - Empathetic Leadership 26.11.2021 42:42
In this episode, Mimi talks about importance of empathetic leadership and where her passion for empathy came from, she takes a deep dive into what triggered her to write her best selling book "Softening the Edge" and Mimi also spoke to us about how her international career has developed over the years. Who is Mimi Nicklin? "I believe that Empathetic Influence can make a significant differenc...
Cephas Williams - Destiny Calls 19.11.2021 55:00
This episode was the most inspirational episode of The Places We'll Go Show so far, we were lost for words at how eloquently Cephas Williams spoke about the importance and urgency of people to take real action in order to move the black conversation forward, and start to build a positive reality for future generations of the black community. Cephas also spoke about "the power we hold as marketers,...
Pano Christou, CEO of Pret - Lessons of Leadership and Sustainability 12.11.2021 46:14
In this episode, Pano talks about his hunger for learning, the importance of believing in yourself and what he wants his legacy to be after a such an incredible career at Pret A Manger. Who is Pano Christou? Pano is an experienced Executive with a demonstrated history of working in the retail industry. He is skilled in Service Operation, Food & Beverage, Operations Management, Customer S...
Richard Robinson - Re-defining the rule book 05.11.2021 49:28
In this episode, we were joined by Richard Robinson, Managing Director of Xeim and Oystercastchers, who revealed his love for re-defining the rulebook, his passion for learning and the role mentoring has played in his life. Who is Richard Robinson? Richard is Managing Director of Xeim Engage, incorporating Econsultancy and Oystercatchers, and committed to making good things happen between br...
Richard Bon, MD of Clear Channel - Work, life and balance 02.11.2021 44:23
In this episode, Richard talks about what he learnt throughout the pandemic, the importance of always learning and always balancing both work and home life. Who is Richard Bon? Richard Bon is Managing Director of Clear Channel UK. He joined the company back in 2000 and subsequently progressed through various roles in the marketing, planning, and trading departments. He now sits on the compan...
Russell Parsons, Editor of Marketing Week - The Issues our Industry Faces Today 04.10.2021 45:21
In this episode, Russell shared his view on where marketing is today and how it has changed since he entered the industry, how his career journey differed to most and what advice he would give to those just starting their career. Who is Russell Parsons? Russell is the editorial lead for the UK's most prominent marketing title and event. He is responsible for leading the content, edit...
Kathleen Saxton - The Importance of Psychology within Marketing 01.10.2021 43:58
In this episode, Kathleen talks about the importance of relating her work back to psychology, owning who you are and grabbing life by the horns. Who is Kathleen Saxton? Kathleen Saxton is a Managing Director at MediaLink, who leads the firm’s operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans bus...
Thomas Barta - The secrets of Marketing Leadership 14.09.2021 44:22
In this episode Thomas reveals the secrets to successful marketing leadership, how he used imposter syndrome to fuel his ambition and the 12 power/value creation zone. Who is Thomas Barta? Thomas Barta is the world’s leading expert on marketing leadership. A former marketer and McKinsey partner, he has conducted the world’s largest studies on marketer's success. No wonder some...
Jessica Myers, CMO of The Very Group - Being a CMO 14.09.2021 44:33
In this episode, Jess Myers talks about the importance of loving the brand you work for, how mentoring influenced her career and how her childhood led her to becoming so successful. Who is Jessica Myers? Jessica is a member of the Metro Bank Executive Committee, having joined in November 2019 to build the Bank’s first-ever Brand and Marketing function. Her role focuses on shapi...
Carrie Rose, Founder at Rise at Seven - Disrupting the Search Industry 14.09.2021 45:48
In this episode, Carrie reveals what first made her launch Rise at Seven and what made her become such a successful marketer and entrepreneur. Who is Carrie Rose? Carrie Rose, 27 year old co-founder and CEO of leading search-first creative agency Rise at Seven. Rise disrupted the search industry just 18 months ago, winning Missguided on the spot without a pitch for presenting a searc...
Francesca James, Founder of Great British Entrepreneurs Awards - A Journey to the Top 31.08.2021 43:46
In this episode, Fran gives advice to entrepreneurs just starting out, why she started Lightbulb Sessions and what she wants her legacy to be Who is Francesca James? Francesca is the founder of the Great British Entrepreneur Awards and community. With a background in publishing and events, Francesca is passionate about telling the stories of entrepreneurs in an effort to support and...
Ed Smith, GM Marketing at Amazon - Lessons traversing continents 23.08.2021 45:22
In this episode, Ed talks about having a good work/life balance, feedback culture and how to be a player instead of a victim Who is Ed Smith? Ed has CEO and GM experience in media, advertising and technology, as well as, extensive experience in the Marketing world. He was part of the Mt. Buller Resort Management Board and Australian Alpine Enterprise, operators of Falls Creek...
Raja Rajamannar, CMO of Mastercard - A New Era of Marketing 17.08.2021 50:28
In this episode, Raja talks about the importance of always learning, how we need to view customer loyalty and the mistakes he made when starting his career. WHO IS RAJA? A transformative business leader with substantial senior management experience across different geographies around the world. Raja has managed large-scale businesses at Fortune 500 companies across financial s...
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