The Places We'll Go Show
The Places We'll Go Marketing Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
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The Places We'll Go Show
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Latest episode
Jul 9, 2026
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Episodes
Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers 09.07.2026 51:26
This week, we’re joined by Tamara Rogers, former Chief Marketing Officer at Haleon and former Unilever marketing leader, for a masterclass on modern marketing, leadership, AI, consumer insights and building billion-dollar brands. After spending 25 years at Unilever and helping build Haleon into one of the world’s largest consumer health companies, Tamara shares what it really takes to build brands...
How to get your dream job 02.07.2026 39:14
In this episode, we sit down with Kate Gandhi, VP of Marketing at Bally’s Interactive, to unpack the twists, setbacks, and pivotal moments that shaped her career. From being rejected by her dream graduate scheme at Diageo to building an international career across Europe, Africa, the Middle East, startups, and global brands, Kate shares the lessons she’s learned about leadership, confidence, caree...
Why Great Brands Win (And Weak Brands Get Exposed by AI) | Nick Emmel 26.06.2026 53:51
What happens when AI stops listening to what brands say… and starts revealing what they actually are? In this episode, we sit down with Nick Emmel, Founder of Mr. President, one of the UK’s most distinctive creative agencies, to unpack why most brands are built backwards and what it really takes to create brands people believe in. From Ryanair and Apple to Vodafone and Metro Bank, Nick shares why...
She Applied to 200 Jobs Before Landing EasyJet - Jessica Houston 22.06.2026 39:19
From sending 200 job applications to leading Marketing Strategy & Operations across EMEA at EasyJet, Jessica Houston’s career journey is a masterclass in resilience, networking, growth and building a career with intention. In this episode, Jess opens up about: - Breaking into consumer marketing - Building relationships that create opportunities - Navigating restructures and uncertainty - Why m...
The Future of B2B Marketing, AI & Growth | Elly Sherwin, CMO of Fundament 04.06.2026 41:13
From helping scale Silicon Valley Bank across global markets to leading through one of the most dramatic moments in modern banking history, Elly Sherwin has seen leadership, growth, resilience, and marketing from every angle. In this episode, Elly shares what it was really like navigating the collapse of SVB, the transition into HSBC Innovation Banking, and why she ultimately chose to return to st...
How Wise Built A $10B Brand Without Traditional Marketing 29.05.2026 48:08
What actually makes a startup scale into a billion-dollar brand? In this episode, we sit down with Lukas Bergmans, former Marketing Director at Wise and marketing leader behind brands like Kazoo, MoneySuperMarket, Pepsi, Heineken & Britvic.
The Future of Marketing Isn’t AI Content… It’s Human Psychology | Justin Lane 22.05.2026 45:26
What if the future of marketing isn’t about trends, algorithms or viral hooks… but understanding human psychology at a deeper level than ever before? In this episode, we sit down with Justin Lane, founder of Culture Pulse, former Oxford researcher & AI expert, to unpack one of the most mind-bending conversations around AI, marketing, psychology & human behavior. From studying conflict zone...
AI Won’t Replace Great Marketers, Rightmove CMO Explains Why 14.05.2026 45:41
In this episode, we sit down with Matt Bushby, CMO at Rightmove, to explore how marketing is evolving in the age of AI, audience fragmentation, and changing consumer behavior. Matt shares practical insights on brand building, segmentation, creativity, LLM search, and why AI should empower marketers, not replace them.
Google Reveals the Future of Work & Marketing ft. David Black 07.05.2026 45:50
AI is no longer hype, it’s driving real business results. In this episode, we sit down with David Black (Managing Director at Google) to break down how AI is transforming marketing, creativity, and the future of work. From 60% faster business growth for AI-leading companies to 27% more conversions using AI-powered tools, this conversation dives deep into what’s actually working right now. We explo...
How to Build a Brand That People Love & Pay For | Annabelle Cordelli 30.04.2026 43:05
What does it really take to build an iconic brand in today’s world? In this episode, Annabelle Cordelli (SVP, Virgin Atlantic) shares powerful insights on modern marketing, brand building, and leadership from understanding culture and consumer behavior to creating unforgettable customer experiences. From competing on price in crowded markets to maintaining brand differentiation, this conversation...
You don’t need a perfect plan, You need better thinking | Maria Koutsoudakis 24.04.2026 48:17
What does it really take to build a career in modern marketing? In this episode,Maria Koutsoudakis (Chief Brand Officer at VodafoneThree) shares a brutally honest and refreshingly grounded take on marketing, career growth, and leadership.
How To Build An Extraordinary Career | Real Talk with Anna Braithwaite 16.04.2026 33:52
What does it really take to build an extraordinary career in today’s fast-changing world? In this live podcast episode, we sit down with a senior leader from John Lewis to unpack real, unfiltered insights on career growth, leadership, AI, failure, and what actually drives long-term success. From navigating the first 90 days in a new role to creating visibility at work, embracing messy opportunitie...
What Great Leaders Do Differently Today Explained | Simonetta Rigo 10.04.2026 47:22
What does it really take to succeed in modern marketing? In this episode, Simonetta Rigo, Chief Client Officer at Rathbones and former McKinsey consultant, breaks down the reality of marketing today, from rapid growth pressures to evolving technology, and why the best marketers think beyond campaigns and focus on customer experience. This is a deep dive into leadership, brand strategy, and sustain...
AI, Creators & The Future of Advertising | Ruth Mortimer 02.04.2026 47:27
In this episode, we sit down with Ruth Mortimer, Global President of Advertising Week, to unpack the future of marketing, leadership, and the creator economy. From starting her career in archaeology to leading a global media and events business, Ruth shares powerful insights on building a non-linear career, scaling organizations across continents, and staying relevant in a rapidly evolving industr...
Marketing Strategy Explained by ASOS EVP | Ben Blake 27.03.2026 43:04
What does it take to lead marketing at one of the world’s biggest fashion platforms? In this episode, Ben Blake (EVP Customer & Commercial at ASOS) breaks down the real truth about marketing, storytelling, and building brands in a cluttered digital world. From reporting in war zones with CNN to consulting at McKinsey & Company, and leading roles at Expedia, Ben shares how storytelling beca...
Marketing Secrets from a Global CMO | Paul Fletcher 20.03.2026 41:07
What does it really take to build a high-performing marketing career, lead at the highest level, and create lasting customer loyalty? In this episode, we sit down with Paul Fletcher, Group CMO of Schroders Wealth Management, to unpack the realities of modern marketing, from career pivots and imposter syndrome to building teams, staying relevant, and leading with energy. Paul shares how he thinks a...
Leadership Advice for an AI Era | Career Insights from Laura Joseph 12.03.2026 48:53
What does the future of AI, leadership, and marketing really look like? In this episode, we sit down with Laura Joseph, Chief Customer Officer at Tesco Mobile, to explore her extraordinary journey from studying classics and science fiction to leading customer strategy at one of the UK’s biggest telecom brands. Laura shares how early exposure to technology, combined with a personal challenge with a...
How a Marketer Became CEO of The Economist | Luke Bradley-Jones on AI, Media & Leadership 05.03.2026 47:05
Only 4% of C-suite marketers ever become CEO. So how did Luke Bradley Jones make it? In this episode, we sit down with Luke Bradley Jones, CEO and President of The Economist Group, to unpack the real journey from marketing to CEO and what most leaders get wrong. From launching NOW TV at Sky, to leadership roles at BBC and Disney, to becoming custodian of a 180+ year old global brand, this is a mas...
AI, Influencers & The Future of Marketing | Richard Bowden 27.02.2026 47:18
In this episode, we sit down with Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, to explore how modern marketing is evolving, from AI and agencies to influencers and leadership. Richard shares lessons from his career across major global brands including Unilever, and the transformation of No7 into a science-led skincare powerhouse.
The Secret Behind F1’s Fastest-Growing Brand? | Rob Bloom 20.02.2026 50:19
How do you build a global Formula One brand before you start winning? In this episode, we sit down with Rob Bloom, Chief Marketing Officer of Aston Martin F1 Team, to unpack one of the most ambitious brand transformations in modern sport. With 2026 marking the biggest regulation reset in Formula One history, Aston Martin is entering a new era, new power unit partnership with Honda, the arrival of...
Has AI Made Marketing Worse? Nick Ford-Young on AI in Marketing 12.02.2026 41:56
Is AI killing agencies… or forcing them to evolve? In this episode, we’re joined by Nick Ford-Young, Co-Founder of Bold Space and creator of Boldstream, a multi-LLM marketing platform that’s redefining how brands, agencies and CMOs work in an AI-driven world.
Nicola Matthews on Scaling Tony’s Chocolonely Without Losing Its Edge 05.02.2026 49:35
In this episode, we sit down with Nicola Matthews, Head of Marketing at Tony’s Chocolonely, to unpack how one of the world’s most purpose-led challenger brands has scaled globally without losing its edge. Whether you’re a marketer, founder, or brand builder, this conversation is packed with practical lessons on challenger strategy, culture, and creativity.
Inderjit Bassi on How to Lead, Create & Inspire in Marketing 29.01.2026 48:34
Join us for an exclusive conversation with Inderjit Bassi, CMO of Barclays, as she shares her journey from strategy to marketing leadership, the role of creativity in the AI era, and how to build a purpose-led, customer-obsessed organization.
David Enwright Reveals: How Leaders Respond in a Crisis 22.01.2026 44:13
David Enwright, Marketing Director at the Post Office, reveals how to rebuild trust after the Horizon scandal, balance brand purpose with performance, and lead through burnout.
The One Mindset That Got Her to CMO Ft. Munnawar Chishty 15.01.2026 45:27
Munnawar Chishty, CMO of Carlsberg Britvic, shares her journey from accounting dreams to marketing leadership. She reveals how marketers can prove value in boardrooms, embrace AI smartly, and build challenger mindsets.
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