The Places We'll Go Show
The Places We'll Go Marketing Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
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The Places We'll Go Show
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
Meghan Farren, GM of KFC - Becoming a Chief Customer Officer 09.11.2022 42:51
In this episode Meghan talks about how she is preparing for her transition into her new role as Chief Customer Officer at Asda, what she has learnt about herself during the pandemic and how her setbacks allowed her to develop. Who is Meghan Farren? While Megan brings a wealth of experience in strategy, brand management and communications, she is most well-known for building talented,...
Helen Tupper, Founder and Author of Squiggly Careers - A side hustle to transforming the world of work with Squiggly Careers 09.11.2022 45:11
Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Ro...
Dame Cilla Snowball - Life after being CEO at AMV BBDO 09.11.2022 47:33
After two and a half decades of being Group CEO at one of the largest Creative Agencies in the UK, AMV BBDO, Dame Cilla Snowball CBE took a step back to focus on her Grandmother duties with her new Grandson, and explore different opportunities in Science and Property. In this episode, Cilla reflects on her incredible career journey and shares how she became so successful. Cilla continuously gives...
Mark Read - Becoming CEO of WPP 07.11.2022 46:57
In this episode, Mark talks about the importance of diversity and inclusion, the unavoidability of hard work if you want a successful career and the balance between data and creativity. Key Takeaways Hard work is unavoidable Importance of diversity and inclusion in the workplace Finding a balance between data and creativity You can't cruise through life with a sense of entitlement Who is Mark Read...
Dan Sherwood, Marketing Director at Santander UK - The Power of Trust 04.11.2022 48:57
The power of trust became incredibly clear in this episode of The Places We'll Go Marketing show with Dan Sherwood, the Marketing Director at Santander. Whether it be in terms of stakeholder management, campaign creation, relationship building and even trusting that you are enough physically, the power of forming relationships that are built on trust is key to building a successful career and this...
Sophie Neary, MD at Google - It's not about perfection 27.10.2022 49:57
Sophie Neary, the Group Director at Meta, joined us for an incredibly inspiring episode in which her "sunniness", energy and excitement for life was clear. She has been on a journey of accepting that you can't always be perfect but you can always find the beauty in where you are in the moment, without worrying about the future. She is a true activist that encourages others to find the bravery insi...
Gary Booker, CMO of Rentokil Initial - Understanding what makes people tick 14.10.2022 45:27
In this episode we were joined by an incredibly humble marketing leader, Gary Booker, the Chief Marketing and Innovation Officer at Rentokil Initial. Gary's calm, passionate personality shined throughout the whole episode as we spoke about the importance of taking the route that allows you to focus on learning, staying calm in a crisis and putting people first no matter what. He has a passion for...
Annabel Venner, Consultant and NED - The harsh reality of losing a loved one 07.10.2022 39:59
This was an incredibly inspirational episode with Annabel Venner, Chair of The Marketing Society Fellows, who has had a whirlwind of a career with over 20 years of FTSE 100 and Blue Chip experience across finance, FMCG, healthcare and ecommerce sectors, and an outstanding record of driving business growth and profitability. In this episode we get to see Annabel's fierce, strong and spirited charac...
Byron Sharp, Professor of Marketing - The Joy of Discovery 30.09.2022 47:29
In our 100th episode, Byron Sharp, one of the most influential marketers in our industry and renowned Professor and Director Ehrenberg-Bass Institute, joined us on The Places We'll Go Show. From the reality of how brands grow, to cocaine and prostitutes this episode was an absolute whirlwind. Listen now to hear about Byron's passion for discovery and the importance of it, how he became the leader...
Paul Coxhill, CEO at WARC - Staying relevant 23.09.2022 39:58
In this episode, we're joined by none other than the CEO of WARC and the Ex-CEO of Lions Intelligence! Paul has had an incredible career which has spanned many corners of the globe, and helped support and develop a range of social initiatives including School of Marketing. In this episode, Paul shares how we as marketers can demonstrate the value of what we do through commerciality and understandi...
Dame Annette King - Typist to CEO 15.09.2022 45:22
This week on The Places We'll Go Marketing Show, we were joined by Annette King, CEO of Publicis Groupe. Annette's self-empowerment and resilience shines through as she speaks about how she bagged her first role in the advertising world and how she preserved at a time when the war of jobs was ever-present. Annette is a true inspirational leader for all, her caring yet hard working nature simply ex...
Ash Schofield, CEO of giffgaff - The power of a community 15.09.2022 44:49
In this episode, Ash talks about the importance of community, what it was like transitioning from CMO to CEO and how his childhood influenced him to be the leader he now is. Who is Ashley Schofield? Ash began his early career days working as a marketing analyst for a distribution company, before switching to the telecoms sector in 1999. He attained roles at BT Cellnet, Genie and O2 b...
Rob Bloom, CMO of Aston Martin F1 Team - The importance of leadership 09.09.2022 53:22
In this episode we're joined by Rob Bloom, the Chief Marketing Officer at Aston Martin F1 Team, who shared how his childhood influenced the kind of leader he is today. He has an amazing focus on being a tough, but fair leader who will always have his team's back no matter what. He spoke to us about what it takes to create a loyal fanbase, manage a community of tremendous size, and ensure your fans...
Jordan Schwarzenberger, Manager of the Sidemen - Life, building the Sidemen brand 02.09.2022 46:05
In this episode we had an absolute show stopper join us on The Places We'll Go Marketing Show! Jordan Schwarzenberger, Manager of The Sidemen and native entrepreneur, shared how his whole life has been building up to work on building the brands of the Sidemen. From a young age he had a naturally creative, and entrepreneurial spirit that has led to him building various companies and websites purely...
Rebecca Brock, Commercial Director at Costa - Creating financial success in marketing 26.08.2022 45:17
In this episode we were joined by Rebecca Brock, Commercial & Customer Director at Costa Coffee. Rebecca started this episode by talking her rooted ambition to succeed and eagerness to continuously challenge herself and her thinking. This has been reflected many time throughout her career like moving to Canada and changing sectors. She is an incredibly strong leader who is proud of her team an...
David James, CMO of Hargreaves Lansdown - Being an atypical CMO 23.08.2022 41:11
David James, Chief Marketing and Corporate Affairs Officer at Hargreaves Lansdown, is an incredibly successful and somewhat "atypical" CMO with an incredibly humble personality despite his success. In this episode he takes a dive into how he perceives success and what it takes to get there, as well as the reality of being a CMO compared to what most people would assume it is like to be o...
Tom Roach, Brand Strategist at Jellyfish - The three-time Gold IPA Effectiveness winner 12.08.2022 50:43
VP of Brand Strategy at Jellyfish and multiple Gold IPA Effectiveness, award-winning marketing communications strategist Tom Roach, joined us in this episode to share how his incredible energy, passion for marketing and positive outlook has allowed him to build an inspiring career doing the things he loves most. Throughout this episode, it becomes clear that Tom is go-getter by nature, a tra...
Mel Matson, Director of Customer Proposition & Comms at Co-op - Life with ADHD 05.08.2022 38:09
In this episode, Mel Matson, Marketing Director at The Co-Operative, joined us on The Places We'll Go Show to help shine a light on what life is like when living with ADHD and how she deals with it personally. We here about how Mel only recently found out she is neurodivergent, they ways in which in she copes and the relief she felt when finding out about her diagnosis. Mel has had an incred...
Hamish Goulding, Head of Brand Strategy at HSBC - The Power of Being Yourself 25.07.2022 46:20
In this episode we're taught by Hamish Goulding, Group Head of Brand Strategy at HSBC, about the power of being your true self but also putting yourself outside of your comfort zone. Hamish often decides to be a "yes man" and always finds himself wishing he did so more, whether that be to attend a webinar, a talk or networking event because of the connections and knowledge he gains every time. Thr...
Simon Michaelides, Consultant - The Change Agent 15.07.2022 41:35
Simon has had an incredible career which has spanned over many industries from FMCG, Media and now Travel. Simon is known as the man that would run towards gunfire while everyone is running away, he has a passion for change and get's his energy from taking on new challenges or projects most people would hide from. In this episode, Simon is open and honest about loneliness, being naturally shy and...
Becky Moffat, CMO of HSBC UK - Economist to the Chief Marketing Officer 01.07.2022 43:24
In this episode, we're joined by Becky Moffatt, CMO at HSBC. Becky has an incredible moral compass and view that you should live a life and career you enjoy and to never stay in the same place if you aren't being fulfilled. She is passionate about spreading awareness of how marketing is more than just comms and portraying how we are all marketers even if if we don't call ourselves one. We hear why...
Andria Vidler, CEO of Allywn UK and The National Lottery - The three-time CEO 10.06.2022 46:44
We started this episode by hearing Lindsay Clay describe Andria Vidler as a "calm authority with a sense of steel", and that rang true throughout this episode. Her imposter syndrome, has pushed her throughout her career to build such a strong drive that motivates her to be continuously improving herself and everything she does. She spoke about the importance of creating an encouraging culture that...
Andy Nairn, Founder of Lucky Generals - The power of understanding your secret sauce 27.05.2022 51:10
This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some stories of the history of Lucky Generals. Sponsored by Sch...
Lindsey Clay - Life as the CEO of ThinkBox 13.05.2022 47:16
In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication Leadership). She is also passionate about the power of TV advertising, hence ho...
Rachel Eyre, CMO of Morrisons - The importance of being a high energy, high challenge leader 29.04.2022 47:16
Tune in to our latest episode with Rachel Eyre, Morrison's Chief Marketing Officer and Sainsbury's ex Group Head of Brand Comms and Creative. Rachel is a truly genuine and clear-thinking person that has been inspired her whole life by her mother's courage and strong-willed nature. She is a high energy and high challenge leader that celebrates her team and encourages them to bring their true self t...
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