The Places We'll Go Show

The Places We'll Go Marketing Show

Business EN ↓ 246 episodes

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

Author

The Places We'll Go Show

Category

Business

Podcast website

www.schoolofmarketing.co

Latest episode

Jul 9, 2026

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Episodes

Meet the Man Behind EE & BT’s Rebrand - Christian Thrane, MD of Marketing at EE & BT 28.10.2024

Get ready for a game-changing episode with Christian Thrane, MD of EE and BT, as he unveils the bold rebrand that’s transforming telecom! Discover how EE and BT are moving from just providers to essential parts of your life, with innovations in connectivity, creative campaigns, and even gaming. Christian’s journey is packed with insights on what it takes to build a powerhouse brand, inspire custom...

Disrupting Education through Entrepreneurship with Simon Squibb and Andrew Bloch 14.10.2024

In this episode, Andrew Bloch, a renowned PR expert, and Simon Squibb, an entrepreneur and influencer, discuss the disconnect between traditional education and real-world skills. They share stories of overcoming challenges and finding success, offering insights on resilience, embracing failure, and navigating risks. Tune in for practical advice on rethinking learning, career growth, and pursuing y...

The BIGGEST Leadership Hacks from a Media CEO - Natalie Bell 03.10.2024

Get ready for an exclusive deep dive with Natalie Bell, CEO of Manning Gottlieb OMD, as she reveals her secrets to dominating the media world! Discover how Natalie turned her passion for media into award-winning success and transformed company culture, while navigating the fast-evolving landscape of marketing. Packed with leadership tips and industry insights, this episode will leave you inspired...

This Simple Leadership Strategy Will Change Your Career with Chris Hirst 13.09.2024

In this episode, we talk with Chris Hirst, former CEO of Havas Creative and author of No Bullsh*t Leadership . Chris redefines leadership as a learnable skill, challenging the myths that surround it. He shares insights on building high-performing teams, the power of culture, and transforming failures into opportunities. Whether you're leading a team or aspiring to, Chris offers practical advic...

How a Simple Idea Became Shazam With Dhiraj Mukherjee Co - Founder of Shazam 19.07.2024

In this episode, we sit down with Dhiraj Mukherjee, the brilliant mind behind Shazam. Dhiraj takes us through his colourful childhood, hopping from Delhi to Athens and beyond, before landing at Dartmouth. He shares the rollercoaster ride of creating Shazam, from late-night brainstorms to the game-changing iPhone App Store launch, and finally, the dream-come-true acquisition by Apple. Dhiraj also c...

Behind Apple’s Greatest Ads: Guy Kawasaki’s Steve Jobs Stories 10.07.2024

Join us for an insightful chat with the legendary Guy Kawasaki! From his time with Steve Jobs at Apple to driving Canva’s massive success, Guy shares behind-the-scenes stories and wisdom from his book "Think Remarkable." Learn how grit, growth, and great leadership can transform your life. This episode is packed with practical tips and unforgettable anecdotes. Tune in and get inspired!

From Marketing Team to CEO: Heather Reveals How She Did It! 05.07.2024

Join our marketing podcast as we explore Heather's remarkable transition from marketing to CEO of AXA Health. Discover her customer-centric strategies, leadership insights, and how she navigates the complexities of the health industry. Heather shares her journey, the importance of a strong brand, and her approach to innovation and customer service. Tune in for an inspiring discussion packed wi...

The Godfather of Influence: Dr. Robert Cialdini 26.06.2024

Join us as we celebrate the 40th anniversary of Dr. Robert Cialdini's seminal work on influence. In this episode, we explore social proof, the power of advice, the welcome statement, the Ben Franklin effect, and more. Dr. Cialdini shares practical insights on moving beyond one-time exchanges to create lasting influence. Whether you’re in marketing, leadership, or just curious about persuasion,...

How to make it to the top of the UK’s largest supermarket Alessandra Bellini, former CCO at Tesco 19.06.2024

Join us as we welcome Alessandra Bellini, former Chief Customer Officer at Tesco, who shares her journey of grit and ambition. Alessandra discusses championing customers, disruption through rigor, and the importance of other marketing levers beyond advertising. She also shares personal stories, including her unconventional entry into the industry, and offers advice on blending instinct, science, a...

Dominic Grounsell, former Chief Commercial Officer of Entain Group - Convince anyone of your marketing plan 14.06.2024

In the podcast, Dominic Grounsell, ex-Chief Commercial Officer of Entain Group, shares insights on effectively convincing boards by structuring strategic presentations and emphasizing radical differentiation. He offers career success tips, stressing visibility, preparation, and the value of transferable skills. Dominic discusses the critical role of data in the gaming industry for both commercial...

Mike Soutar's Journey Beyond Reality TV : The Apprentice Effect 07.06.2024

Step into the boardroom with Mike Soutar, renowned for his role on The Apprentice, as we explore his dynamic journey through technology, media, the arts, and sport. From his pivotal move to London at 19 to navigating the high-stakes world of The Apprentice, Mike shares insights on resilience, innovation, and strategic decision-making. Delve into his experiences on the show, his approach to challen...

Nicky Badenoch - AI Meets Human Ingenuity: A Conversation with Genie's Co-Founder 28.05.2024

Join us as we chat with Nikki, Co-Founder and Chief Growth Officer at Genie. Discover how Genie uses AI to revolutionize organizational growth by finding the right talent for the right roles at the right time. Nikki shares insights on overcoming challenges, the evolution from "Friday night problems" to "Monday morning problems," and empowering leadership to avoid becoming &quot...

Jon Marchant of MOJU : Revolutionizing Morning Routines 24.05.2024

In this episode, we chat with Jon Marchant, Marketing Director at MOJU. Jon shares insights on finding your tribe, fitting into the right culture, and aligning with a meaningful mission. He discusses MOJU’s innovative approach to revolutionizing morning routines with health-boosting products. Learn how MOJU is challenging norms, building market presence, and educating consumers on healthier altern...

Karen Wilkinson’s Marketing Journey: Changing colours 16.05.2024

In this episode, Karen Wilkinson, Marketing Director for UK & Ireland at Evergreen Garden Care, shares her inspiring career journey and insights into the evolving marketing landscape. Discover how embracing change and lifelong learning drive personal and organizational growth. From navigating emerging trends like Gen .ai to unlocking the power of passion in marketing, Karen offers valuable les...

Margaret Molloy on Branding, Leadership, and the Power of Listening : Simplifying Success 09.05.2024

Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her rol...

Zoe Harris CMO at On The Beach - Balls out brilliance 01.05.2024

In this captivating episode, join us as we unravel the insightful journey of Zoe Harris, Chief Marketing Officer & Exec Director at On the Beach. Zoe's passion and joy shine through as she delves into the intricacies of marketing strategy and leadership. Throughout the discussion, key themes emerge, painting a picture of bravery, clarity, and impactful decision-making. From the notion of a...

Insights from Toby Horry, ⁠Global Brand and Content Director : Creating Happiness Through Travel 26.04.2024

In this episode, we delve into the world of marketing and happiness with Toby Horry, the Global Marketing Director at TUI. Join us as we explore Toby's unconventional journey in marketing, his core teachings, and the impactful adverts that have shaped his career. From taking the unconventional route to embracing diverse experiences, Toby shares the secret sauce behind his success. We discuss t...

Ash Jones, Founder of Great Influence - Self-promotion vs Idea-promotion: Lessons in Personal Branding 18.04.2024

Join us for a conversation with Ash Jones, founder of Great Influence, as he shares insights from working with industry stars and mastering authentic storytelling. We discuss self-promotion vs. idea promotion, the risks of social media, and the importance of clarity and consistency in marketing. Ash's passion and unique perspective offer valuable lessons for marketers at all levels. Don't...

Nina Holdaway, MD at Accenture Song - Investing in Yourself: Strategies for Marketing Professionals 03.04.2024

Join us for an enriching conversation with Nina Holdaway, Managing Director at Accenture Song, as we delve into the core principles of marketing in today's rapidly changing landscape. Nina shares invaluable insights on the importance of learning, adaptation, and community-building in navigating transformations within organizations. From humanizing marketing efforts to investing in personal and...

Catherine Newman, exEVP of Marketing at WWE & exCMO of Man United - From Subscribers to Fans 26.03.2024

Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent...

Tom Lewis, Finance Director - Decoding Advertising's Commercial Realities 21.03.2024

Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the f...

Suresh Balaji, CMO at Lloyds Banking Group - Marketing Superpowers 13.03.2024

Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous ki...

Cristina Diezhandino, Global CMO of Diageo - Speaks Sustainability and Spirits 10.03.2024

Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable c...

Dan Ariely, Professor of Behavioural Economics - Beyond Pain: Revealing secrets of resilience and human irrationality 07.03.2024

Embark on a transformative journey with our esteemed guest, Dan Ariely, renowned professor and behavioural economist, as he fearlessly navigates disbelief, death threats, and profound challenges. In this riveting episode, Ariely shares insights on resilience, not merely as bouncing back, but as the art of walking through life. Drawing inspiration from luminaries, he reflects on finding ways to dan...

Seth Godin - The Marketing Seminar 05.03.2024

Who is Seth Godin? For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. He has spent most of his professional life as a writer. Seth has published 19 bestselling books. These books are a great way to go deep into a concept, and Seth thinks many of them stand the test of time. Seth's latest book is called "The Practise". Like the one bef...

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