The Places We'll Go Show

The Places We'll Go Marketing Show

Business EN ↓ 246 episodes

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

Author

The Places We'll Go Show

Category

Business

Podcast website

www.schoolofmarketing.co

Latest episode

Jul 9, 2026

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Episodes

Naomi Walkland VP at Bumble - Love, Empowerment, and Marketing 22.02.2024

Embark on a journey through Bumble's remarkable marketing with Naomi. From the dating Sunday excitement to a broader cultural movement, discover how Bumble's mission for women empowerment redefines the online dating space. Naomi emphasizes the power of family support, making bold moves, and creating global conferences to inspire others. Explore Bumble's Christmas campaign creativity, a...

Marc Nohr, Chairman - Under Pressure: A Creative Entrepreneur's Guide 21.02.2024

Embark on a captivating exploration of creativity, leadership, and personal growth with Marc Nohr, a distinguished creative entrepreneur and current Fellow at The Marketing Society. In this episode, Marc shares his transformative journey from uncertainty to mastery, delving into the crucial role of pressure and the delicate balance of authenticity in challenging situations. Trace the unconventiona...

Jane Stiller CMO at ITV - The Art of Risk: Mastery in Strategic Decision-Making 15.02.2024

In this compelling episode, we unravel the intricacies of strategic decision-making with Jane Stiller, the visionary Chief Marketing Officer of ITV. Join us as Jane takes us through her journey and shares the art of risk, highlighting the delicate balance between calculated strategy and embracing uncertainty. Explore the pivotal role of ITV X and the insight into how cool, calculated decisions can...

David Aaker, Vice Chairman at Prophet - Lessons from the Father of Modern Branding 23.01.2024

Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trail...

Oliver Yonchev, the Founder of Flight Story - How to Embrace Exponential Change 16.01.2024

In this episode, we talk to Oliver, the Founder and CEO of Flight Story, a company that keeps brand at the forefront of what's possible, using the latest in tools and techniques such as AI. Oliver shares his journey from Barnsley, England, to becoming a successful entrepreneur and speaker. He also reveals how he overcame the challenges and opportunities of exponential change in his life and bu...

Michelle McEttrick, CMO of Primark - Beyond Constraints: Insights on Varied Career Paths and Sustainability 09.01.2024

Join Michelle in this episode as she shares her unique perspective on starting 2024 with a lighthearted holiday detox. Michelle emphasizes the importance of setting intentions without constraints, reflecting on her career journey marked by versatility across various agencies and sectors. The conversation delves into her 50/50 career philosophy, her impactful role at Primark driving sustainability,...

Martin Troughton, Chairman of Marketing Skills Trust - Beyond the Brief: Navigating Marketing Realities 08.01.2024

Join host Mark and Ritchie in a compelling conversation with marketing veteran and Chairman of the Marketing Skills Trust, Martin Troughton. Delve into Martin's unconventional journey, discussing the industry's dynamics, the interplay between structure and chaos, and the nuanced relationship between brand and performance marketing. Discover the significance of continuous learning, inclusio...

Jamie Masraff, CEO at Onside - Empowering Youth: Transformative Insights 13.12.2023

Discover the impactful work of Jamie and Onside as they navigate the challenges young people from deprived areas face outside the classroom. Jamie shares insights into the transformative role of youth workers, spotlighting Archie's inspiring journey. Dive into the necessity of a mindset shift for underprivileged opportunities, the contagious power of confidence, and the crucial involvement of...

Paul Kemp-Robertson, Chief Content Officer at Lions - The Power of Contagious Content 05.12.2023

Join us in this captivating episode as we sit down with Paul Kemp-Robertson, Co-Founder at Contagious and Co-author of 'The Contagious Commandments.' Paul has recently taken on a new role as Chief Content Officer at WARK and LIONS. Delve into the pages of his remarkable journey into publishing, exploring the intersections of creativity, marketing, and contagious ideas. Gain valuable insigh...

Caspar Lee, Influencer - From YouTube Star to Marketing Maven 03.11.2023

Join us for an enlightening episode as we engage in a conversation with the renowned Caspar Lee, once a YouTube sensation and now a leading figure in the realm of influencer marketing. Caspar takes us through his compelling journey, shedding light on his transition from a celebrated content creator to a key player in the world of influencer marketing. Explore Caspar's remarkable insights as he...

Emma Harris, CEO of Glow London - Slow the F*ck Down 15.09.2023

In this episode, we sit down with Emma Harris, the visionary CEO of Glow London. Emma's journey is nothing short of inspiring. Emma's perspective on manifestation goes beyond the ordinary, emphasizing belief, mindset, and conscious thoughts. Her journey, from this unique approach, has led to incredible outcomes, shaping the life she envisioned. We also explore her movement, "Slow the...

Jeremy Gilley MBE, Founder of Peace One Day - Marketing for a Better World 01.09.2023

In this episode, we embark on an inspirational journey with Jeremy Gilley, MBE, the Founder of Peace One Day, as he shares his extraordinary vision for a world filled with inspiration and positivity. Jeremy not only champions peace but also seeks to uplift spirits through a unique video platform dedicated to showcasing inspiring content. Join us as he unveils his vision for this platform and expla...

Pip Jamieson, Founder of The Dots - Bright ideas, Built to Scale 18.08.2023

Discover the genius behind creative networking in our episode, "Bright Ideas, Built to Scale." Join Ritchie and Mark as we chat with Pip Jamieson, Founder of The Dots. Unveil the journey of turning a spark of innovation into a thriving platform connecting creative professionals and beyond. Dive into Pip's design-inspired origins, and learn how she reshapes collaboration and community...

Nathan Ansell, Customer Director at Waitrose - Listening to the voice of Britain 04.08.2023

In this captivating episode, we sit down with Nathan Ansell, Customer Director at Waitrose, an esteemed British supermarket chain. Discover the secrets behind Nathan's exceptional team leadership as he guides his colleagues to marketing excellence.  Explore the significance of seeking help from others, as Nathan believes in the power of collaboration. He wisely puts it, "Dreams are not mi...

Crystal Eisinger, Google, Ex-CEO, Forbes 30 Under 30 - Marketing Career Makeover: Insights with 28.07.2023

In this captivating episode, we delve into the remarkable journey of Crystal Eisinger, a Forbes 30 Under 30 awardee and prominent figure in the marketing world. From a career at Google to becoming a start-up CEO she has learnt a huge number of lessons along the way.    The episode takes a fascinating turn as Crystal reflects on her career transformation during the challenging times of COVID. From...

Victoria Gosling OBE, CEO of Team GB Snowsport - Importance of Team Purpose 20.07.2023

In this episode, Victoria talks about how her upbringing influenced her career journey, how she has achieved so much and what motivates her.   Who is Victoria Gosling OBE?   Victoria has had an outstanding career to date with many achievements, including being the Chief Executive Officer for Invictus Games 2016 in Orlando and the Military Project Lead for the first Invictus Games (London...

Dino Myers-Lamptey, Founder of The Barber Shop - Driving Change through Marketing 14.07.2023

Dino Myers-Lamptey, Founder of The Barber Shop, has an immense amount of experience with media strategy. As a former MD of MullenLowe’s MediaHub he’s come across a variety of challenges managing large media accounts, while staying innovative. Dino's passion for using marketing to drive positive change is admirable, throughout this episode he mentions that 'if diversity and inclusion was a marketin...

Kate Mackie, Global iGTM Lead at EY - The Road to Being Made Partner 30.06.2023

Join us in this insightful episode of The Places We'll Go Show as we sit down with Kate Mackie, Global Marketing Director at EY, to explore the journey towards becoming a partner in marketing. Kate shares her personal experiences, challenges, and triumphs, offering valuable insights into navigating the corporate landscape and attaining one of the highest leadership positions. From her early da...

Andy Fowler, Founder and Chief Creative Officer at Brothers and Sisters - Building advertising that moves a nation with 23.06.2023

Join us as we dive into the world of advertising that moves a nation with Andy Fowler, Founder and Chief Creative Officer at Brothers and Sisters. Discover the secrets behind crafting campaigns that evoke emotions, spark conversations, and ignite movements. Andy, a visionary in the industry, shares his journey and the strategies behind Brothers and Sisters' award-winning work. We also explore...

Katie Wadey, CPO of Simply Health - Carving out a Third Way in Healthcare 15.06.2023

Join us for a captivating episode featuring Katie Wadey, CPO of Simply Health. Dive into the innovative strategies and disruptive approaches reshaping the healthcare industry as Katie shares her insights. Learn how bridging the gap between traditional healthcare and emerging technologies can improve patient care. Explore the transformative role of digital health solutions, data analytics, and pers...

Jeff Dodds CEO at Formula E - Building Culture from the Bottom Up 09.06.2023

Join us in this dynamic marketing podcast episode as we delve into the world of telecommunications with Jeff Dodds, the former COO of Virgin Media. Discover the secrets behind building a transformative culture from the ground up. Jeff shares his journey, from his marketing background to leading Virgin Media's innovative brand. Uncover the strategies that enabled him to foster an engaged workfo...

Leo Rayman Founder & CEO at EdenLab - Leading the Sustainability Conversation 02.06.2023

Join us for an enlightening episode as we engage in a conversation with Leo Rayman, a renowned industry expert, to delve into the important topic of sustainability and its relevance across various industries. Leo shares valuable insights on how organizations can effectively embrace sustainability and drive positive change. Explore the power of sustainability as a driving force in marketing, and le...

Katie McAlister, CMO of TUI - Navigating a Career Around Planes, Ships, and Travel 26.05.2023

Join us as we explore the remarkable career of Katie McAlister, CMO of TUI, in the world of travel marketing. Discover the challenges and strategies she encountered while overseeing one of the leading travel companies. Don't miss this engaging episode on navigating a career in planes, ships, and travel.

Patricia Corsi, Chief Marketing, Digital and Information Officer Bayer Consumer Health - Turning fustration to inspiration 19.05.2023

Discover the remarkable story of Patricia Corsi, Chief Marketing, Digital, and Information Officer at Bayer Consumer Health, as she shares her journey of turning frustration into inspiration.    Join us as Patricia reveals how she overcame challenges and used them as catalysts for innovation.    One example she is most proud of is the launch of the Vaginacademy, so do tune in to learn more about i...

Antonia Wade, Global Chief Marketing Officer at PwC - Pioneering a new approach to B2B marketing 12.05.2023

In this episode, we speak with Antonia Wade, a marketing pioneer who has been at the forefront of B2B marketing for over a decade. Antonia shares with us her insights on how businesses can adopt a new approach to B2B marketing, one that is more customer-centric and focused on creating personalized experiences for their clients. As the CEO of a successful B2B marketing agency, Antonia has worked wi...

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