The Places We'll Go Marketing Show

Brand stories shape what we feel and remember far beyond logos or adverts. Phoebe Barter, Aviva’s powerhouse Brand Director, exposes how emotional branding and brilliant storytelling leave their mark in the corner of your mind and influence behaviour. Go behind the scenes of leading with vulnerability, evolving 300-year-old legacies, and see how brand marketing battles performance in the boardroom...

Only 4% of creators make over $100,000—discover the untold truths behind the creator economy and influencer marketing in this eye-opening interview with Jennifer Quigley Jones, CEO of Digital Voices. If you want to know why most creators struggle, and what’s really broken (and hopeful) beneath the hype, this is essential. Jenny shares the economic inequalities overlooked in influencer marketing, r...

How Brands Win Customer Loyalty (According to a Pro) is the question every business needs to answer. Discover why customers truly keep coming back and how you can create unbreakable loyalty with insights from Tamara Strauss, the marketing mind behind Premier Inn's standout success. Tamara reveals the real drivers behind customer experience, how to build loyalty beyond points and perks, and why...

A personal brand isn’t just a buzzword. It’s your competitive edge. In this powerful episode, Nishma Patel Rob (ex-Google, now founder of Glitter Sphere) reveals how a personal brand can open doors, amplify influence, and help you lead on your own terms. We explore how storytelling in business and authentic visibility empower outsiders, underrepresented voices, and creatives to drive change, not j...

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real. Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard...

What if your next marketing campaign didn’t just sell a product — it saved lives? In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and h...

David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn: – How to get hired without applying – Why LinkedIn is more powerful than your CV – How to build rele...

The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) an...

Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose. 🎯 Learn how Gail helped brand the UN Sustainable Development Goals (SDGs), why she left a dream job at the BBC, and what it means to lead with optimism in a chaotic world. 💬 Topics covered: How to reinven...

TV producers know how to hook audiences and keep them watching — now you can learn how. In this episode, TV producer Izzie Pick Ibarra (Strictly Come Dancing, Dancing with the Stars, The Masked Singer) explains the storytelling strategies and audience psychology behind today’s most addictive shows. If you’re a marketer, brand strategist, content creator, or anyone working in digital media, this is...

Why you keep falling for ads isn’t just about clever tricks — it’s about how people really make decisions. In this episode, legendary ad thinker Rory Sutherland breaks down why the ads that shouldn’t work often do — and why logic, data, and spreadsheets don’t explain how influence really happens. We explore the psychology of irrational buying, the death of category advertising, the limits of AI in...

The Data Behind Great Advertising | Les Binet Interview What’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth. Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketin...

Katie Leeson had the career most marketers dream of—leading Social Chain alongside Steven Bartlett, shaping global campaigns, and becoming one of the most recognised voices in the industry. But after hitting every milestone, she made a bold move: she walked away. 👉 In this episode of The Places We’ll Go Marketing Show, Katie shares: • What life looks like after leaving Social Chain • The identity...

Is AI taking over marketing? 🤯 In this episode, we sit down with David Jones, Founder & CEO of The Brand Tech Group, to explore how AI is disrupting marketing, branding, and advertising like never before. 🚀 David has been a pioneer in AI-driven marketing, working with global brands to leverage generative AI, automation, and tech innovation. But what does this mean for marketers, agencies, an...

How do you turn a university side hustle into a successful startup? Roei Samuel, entrepreneur, investor, and CEO of Connectd, did exactly that. Starting with student trips and events, he went on to build Real Sport, a platform that scaled to 9 million users before being acquired. Now, as CEO & Co-Founder of Connectd, Roei helps startups secure funding, scale faster, and build stronger investor...

🚀 Game-Changing Business Leadership Tips with Rob Pierre, Co-Founder of Jellyfish 🚀Want to take your leadership skills to the next level? In this episode, we sit down with Rob Pierre, Co-Founder of Jellyfish, to break down proven leadership strategies that will help you build a thriving company, scale effectively, and create a high-performing team. Whether you're a startup founder, entrepren...

How to disrupt an industry as a small business? It takes more than just a great idea—you need the right strategies to scale, innovate, and compete with industry giants. In this episode, we explore how small businesses can challenge the status quo, leverage technology, and create unique value to stand out in competitive markets. Learn the key lessons from successful entrepreneurs who turned their s...

AI is disrupting jobs faster than ever, and industries are transforming at an unprecedented pace. In this episode, entrepreneur and former Dragon’s Den investor Piers Linney shares his insights on how AI is reshaping the workforce, which jobs are at risk, and how businesses and professionals can adapt. From the rise of AI-driven automation to the future of knowledge work, we dive deep into what th...

How do you scale a business from the ground up and lead it to global success? Richard Townsend, co-founder of Circuit Street who became the CEO of QA for Workplace Skills, shares his journey, revealing the strategies behind scaling, brand building, and the role of AI in the future of marketing. Plus, his insights on resilience, leadership, and why culture is the key to success. If you're serio...

Ever wondered how to build a global brand, pivot industries, and lead with impact? Greg Levine, Chief Operations and Growth Officer at Vitality, shares his journey from McLaren’s supercar business to reshaping insurance. He reveals the power of curiosity, resilience, and mentorship in career success, along with leadership lessons from Formula 1. Plus, a life-changing piece of advice from Nelson Ma...

Ever wondered what it’s really like to lead through the chaos of social media and global sales? In this episode, Dara Nasr, former MD of Twitter UK and now VP of Global Sales at WeTransfer, opens up about navigating public scrutiny, embracing vulnerability as a leader, and why resilience comes from truly caring about your team. With stories from inside Twitter’s rollercoaster decade and lessons le...

Join us as we dive into an insightful conversation with Lareina Yee, Senior Partner at McKinsey & Company. Discover how generative AI is transforming industries, the surprising career lessons from ballet, and actionable strategies for building inclusive workplaces. Lareina shares her 25-year journey of resilience, innovation, and leadership, offering inspiration for navigating careers in a rap...

How does one lead a global agency through change and innovation? Bill Scott, CEO of Droga5, takes us on a journey through his career, sharing how resilience shaped his path, what drives award-winning campaigns, and how the advertising industry is evolving. From pivotal moments to navigating the hybrid work era, this episode is packed with insights and stories that will leave you inspired. Tune in...

Discover the secrets of iconic advertising with Sir John Hegarty, founder of BBH and a creative industry legend. From Levi’s to Taylor Swift, Sir John shares how bold ideas shape brands and why creativity triumphs over data-driven strategies. Learn his take on marketing, the role of empathy in AI, and why great communication starts with understanding the problem. Packed with insights and inspirati...

In this episode, we sit down with rugby icon and former All Blacks captain Sean Fitzpatrick—World Cup champion, Rugby Hall of Famer, and one of the most capped players in All Blacks history. Sean shares how he turned his legendary rugby career into a powerful force for global impact. Discover the surprising lessons he's learned about resilience, leadership, and the relentless pursuit of greatness....