The Pete Primeau Show

In this episode, we explore the world of sleep with Vernon Williams, better known as RJ, and Tara Day, co-owners of Jacksonville Bedding Mattresses and More. From transforming an old video game store into a thriving business to prioritizing customer satisfaction and offering personalized experiences, RJ and Tara share their journey and insights with us. We'll delve into their commitment to high-qu...

In this episode, we sit down with Chris Taheny, Senior Vice President of Sales at DreamFit, a seasoned veteran in the mattress industry with over a decade of experience. Chris shares insights into the evolving trends and challenges within the mattress industry, discusses the innovative approaches DreamFit is taking to meet consumer demands, and offers valuable advice for professionals looking to t...

In this episode, we sit down with Steve Karns, the Regional VP of Sales for Bedding Industries Of America, bringing over 42 years of invaluable industry experience. Steve shares insights from his extensive career as a sales executive, reflecting on his collaborations with numerous large and small retailers. Joining him is Phil Carlitz, who co-owns Bedding Industries of America Midwest since Novemb...

In this episode, we feature Darren Sparks, President of BedTech, and Justin Trumbo, a retail innovator. Darren Sparks aims to revolutionize retail partnerships by delivering top-quality products faster than competitors, leveraging technology to enhance both customer and partner experiences, leading to increased sales and profitability for retailers. Justin Trumbo, from retail salesperson to owner...

In this episode, we explore the world of mattresses with Larry, a seasoned veteran of the industry with over 38 years of experience. Larry's journey includes owning his own sleep shops and boasting a rich background in retail. His company serves as a trusted representative for several renowned mattress and furniture lines across multiple states. Larry is known as the go-to expert for both Top 100...

In this episode of Money In Your Mattress, we sit down with Jeff Giagnocavo, Founder and Leader of The Big Ticket Life. With a staunch dedication to living and doing business on his own terms, Jeff shares insights from his entrepreneurial journey. He is a seasoned advocate for small businesses, draws from his co-ownership of Gardner’s Mattress & More and his pioneering marketing strategies. He...

In this episode, we explore the intersection of autism advocacy and the mattress industry with Doug Krinsky, Founder of Ante 4 Autism and Beat Autism Now. With over 40 years of experience in the mattress industry, Doug shares insights from his extensive career, including his role as Director of Sales at 3Z Brands. Join us as we uncover Doug's journey in both business and autism awareness, highligh...

In today's episode, Pete is joined by producer Chris Stone as they discuss the crucial elements of aggressive marketing strategies, networking, understanding customer behavior, and the challenges of successful salesmanship and entrepreneurship. Pete highlights the importance of guerrilla marketing tactics and networking through groups like BNI and Chamber of Commerce for business success. He also...

In this episode, we delve into the fascinating journey of Joe, affectionately known as "Joe The Finance Guy." With a background steeped in the Rent-To-Own industry, Joe's mission to assist consumers with less-than-ideal credit has led to a remarkable transformation. From his humble beginnings, Joe has emerged as an expert in retail, marketing, and financing, touching the lives of hundreds, if not...

In this episode, we sit down with Andrew Carrington, co-founder of Sleep Nerdz, and Keith Messenger, founder of Sleep Solutions Inc. With Andrew's remarkable journey through the mattress industry and Keith's passion for sleep health, they're revolutionizing our understanding of restful sleep. Join us as we delve into their combined expertise and innovative solutions in the industry.   👤Connect wi...

In this episode, we sit down with Blake Austin, a seasoned professional with over 12 years of combined expertise in sales and the fitness industry. As the founder and owner of MattressAI, Blake is on a mission to transform the way mattress retailers and customers interact with each other. Through his innovative software solutions, Blake aims to streamline the mattress shopping experience, empoweri...

In this follow-up episode, we continue our enlightening discussion with Karen Converse on the art of better sleep conversations. Drawing from her extensive 20 years of experience in sales, marketing, training, and retail business management, Karen shares invaluable insights applicable to everyone, regardless of their role in the industry.   With her expertise as an independent representative, Kare...

In this episode, we sit down with Mike, a seasoned sales and operations executive with over two decades of industry experience. Throughout his career, Mike has cultivated a reputation for fostering vibrant company cultures centered around performance and innovative thinking. With a track record of success in steering both medium and large-sized companies, Mike offers invaluable insights into the d...

In this episode, we're joined by two remarkable guests. Scott Bidwell, a seasoned marketer and business expert with over two decades of experience, brings invaluable insights from his work with non-profit and for-profit ventures. Meanwhile, Scott Vaughn, the owner of Happy Zzz's Sit n' Sleep in Paducah and Benton, Kentucky, shares his journey transitioning from owning two America Mattress Stores t...

In this episode, we explore empathetic leadership with Jeff Giagnocavo, a lifelong champion of small businesses. With a successful entrepreneurial journey under his belt, Jeff shares insights from his latest endeavor, "The Space for Leadership." Through his experiences co-owning Gardner’s Mattress & More and pioneering innovative marketing concepts, Jeff delves into the transformative power of...

In this episode, we're joined by Clint Walling, a sixteen-year veteran in the mattress industry and a dedicated student of Sales, Marketing, and The Mattress Industry. Clint's executive-level experience positions him as an invaluable asset for companies fortunate enough to collaborate with him. Tune in as we explore Clint's deep insights into the industry, gleaned from years of hands-on experience...

In this episode, Pete sits down with Andrea Waltz, the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. With nearly two decades of experience, Andrea has become a leading voice in shifting perspectives on failure, rejection, and the often-feared word, "no."   Andrea's groundbreaking "Go for No" strategy has not...

In this episode, Pete sits down with Brent Batterman, a seasoned professional with over twenty years of experience in the mattress industry. Renowned for his expertise in training and leading sales teams, Brent shares insights into successfully launching new products and brands during his tenure at Mattress Firm. Notably, he pioneered the first waterfall system in collaboration with finance compan...

In this episode, Pete sits down with Tim McDonald, the Store Manager at At Home Furniture And Mattress Superstore. With years of industry experience under his belt, Tim's dedication to his craft shines through as he shares insights on enhancing store performance. Tune in as Tim discusses his strategies and continuous quest for improvement in the retail sector.   👤Connect with Tim McDonald: ✅ Web...

Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, is joined by his producer Chris Stone as he answers questions from you! You won't want to miss this episode where Pete takes the spotlight and shares his own thoughts. So grab your headphones, sit back, and get ready for an episode filled with...

In this episode, we're excited to feature Alex Milstein, the Editor-In-Chief at Casual News Now and Bedding News Now, your source for bedding industry news. With a keen focus on delivering news often overlooked by mainstream journalists, Alex is dedicated to shedding light on important stories and perspectives within the bedding industry that may go unnoticed. In addition to his editorial work, Al...

Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, addresses a diverse set of queries from store owners and industry reps.    Together with producer Chris Stone, Pete discusses how customer experience is a critical factor in the mattress and furniture industry. Pete stresses the significance o...

Welcome back to "ASK PETE!", the essential podcast for those in the mattress industry. In this episode, Pete Primeau, with his vast 40+ years of experience, addresses a diverse set of queries from store owners and industry reps.    Together with Producer Chris Stone, Pete delves into the significance of self-reflection for new store owners. Before opening a store, it's crucial to ask yourself deep...

In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into navigating these conversations regardle...

Join us for the latest episode as Pete sits down with Mark Klingenberg, the National Sales Manager at Instant Comfort. With an impressive track record of selling over 1,000 Smart Beds at retail, Mark is a seasoned Retail Sales Pro with a wealth of experience in the industry. Renowned for his exceptional training skills, Mark is widely regarded as one of the best trainers of Retail Sales Pros in th...