Joe Mosher

The Pacesetter Pod

Business EN ↓ 176 episodes

As an agribusiness executive, you operate at the intersection of value creation and preservation. You are challenged every day to take risks and grow the business while protecting the organization, people, and customers with superior execution. From highly fragmented supply chains and capital intensive business models to exceptionally narrow margins and hyper-competitive markets, you need an edge to outperform the competition. Welcome to The Pacesetter Pod, where we explore and reveal the perspectives, insights, and approaches to deliver great results and growth in your agribusiness, through b...

Author

Joe Mosher

Category

Business

Podcast website

www.moshercg.com

Latest episode

Jul 8, 2026

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Episodes

Ep124: The Ag Co-Op Diversification Myth 23.07.2025

Show Highlights: Definition of diversification. [02:28] Is diversification always objectively valuable in ag? [03:10] The diversification misnomer in the context of co-ops. [04:29] Perceived vs. real diversification. [08:27] Three critical risks of attempting true diversification. [13:01] What problems do we seek to resolve by diversification? [17:29] The fallacy that diversifying adds member valu...

Ep123: Fixing Ag Freight with Jared Flinn of BulkLoads 16.07.2025

Show Highlights: BulkLoads' origin story and company overview. [03:31] Opportunities and challenges ag bulk freight creates. [07:39] Service innovation with factoring and TMS solutions. [21:24] Insights on broad appeal and pain points beyond load matching. [26:26] The benefits of digitization in trucking and freight. [28:47] Explore the uses and trends of AI robotics in trucking. [36:20] The futur...

Ep122: Strategy First, AI Second with Rhishi Pethe & Patrick Honcoop 09.07.2025

Show Highlights: Taking a collective approach to agtech advisory needs. [06:13] The Collective's service offerings and expertise. [10:37] Core forms of AI in ag with compelling examples. [17:46] Why a digital strategy is essential for every agribusiness. [25:45] Factors hindering AI adoption away from Excel and ERPs. [26:09] How does AI enhance operational efficiencies for farmers, dealers, and ag...

Ep121: Rethinking Customer Retention Risk Post-M&A 02.07.2025

Show Highlights: Understand the centrality of customer retention in M&A success. [00:47] The importance of defining retention goals as explicit data-driven targets. [02:43] How to identify the customers to prioritize in retention strategies. [04:18] Why first-year post-deal retention is not predictive. [05:57] Growth and retention as "both/and" objectives explained with M&A math. [11:49] The value...

Ep120: Crop Fertility and Humics M&A with Nick Bancroft of AgroLiquid 25.06.2025

Show Highlights: Learn about Michigan-based AgroLiquid 40+ years strong in crop fertility. [03:15] Why AgroLiquid chose M&A for growth after decades of organic expansion. [05:55] The five-key disciplined framework that led to acquiring Monty's Plant Food. [06:47] Understand the post-deal realities of integration. [15:28] Is your agribusiness sellable, though you may never sell? [21:07] Explore the...

Ep119: Investing in Rural America with Jase Wagner of Compeer Financial 18.06.2025

Show Highlights: How Compeer Financial positions its identity and impact in agribusiness. [03:40] Multilateral collaboration as an ag innovation accelerator. [07:29] How an abundance mindset, not zero-sum thinking, benefits ag. [12:20] Why long-term rural community development matters for true sustainability in ag. [16:36] Defining a strong organizational culture and articulating its essence as a...

Ep118: Demand Signals and Supply Equilibrium with Ryan Locke of National Oilseed Processors Association 11.06.2025

Show Highlights: Discover the origins and key role of NOPA in oilseeds. [05:04] The latest science vs. sentiment conversation on seed oils in food. [09:01] Are seed oils ultra-processed as the MAHA Commission asserts? [11:12] Why clear policy signals from RVOs and 45Z tax credits are critical. [18:54] How 45Z policy changes will directly benefit domestic farmers and producers. [21:38] Will the 45Z...

Ep117: Building Consolidation Proof Agtech with Kyle McMahon of Tractor Zoom 04.06.2025

Show Highlights: How Tractor Zoom transforms sales and inventory workflow for ag equipment dealers. [04:32] Real-time marketplace visibility and price discovery using AI. [08:07] Tractor Zoom's origin story and the power of leveraging genuine pain points. [14:26] Why true value comes from workflow integration, not data for data's sake. [19:49] The importance of dealer–farmer relationships in the e...

Ep116: Solving Agribusiness Customer Retention Risk with Andrew Levenson of Root+Beta 28.05.2025

Show Highlights: Root + Beta's niche marketing for John Deere dealer groups and scope of services. [03:35] Emerging trend of cross-border M&As in ag equipment. [07:38] Potential risks to customer retention during M&A branding. [15:43] Why failure to engage staff in the M&A process is a critical PR misstep. [19:57] How to plan and execute external and internal M&A communications. [23:39] Storytelli...

Ep115: BRICS is a Symptom, Not a Threat, with Rob Fox and Tanner Ehmke of CoBank 21.05.2025

Show Highlights: Grain's global oversupply and the myth of 10 billion mouths to feed. [05:53] Prospects for biofuels amid surplus grain production. [08:08] Post-China grain export market - can we replace lost demand in the aggregate? [10:07] The free trade "hard reboot" and shift from multilateral to bilateral agreements [17:49] Ag market access and protectionism in Japanese rice and Canadian dair...

Ep114: AI is an Ag Labor Multiplier with Jake Joraanstad of Bushel 14.05.2025

Show Highlights: Transforming the way farmers use digital solutions. [03:16] Addition through subtraction: how killing the paper scale ticket creates new value. [06:24] The myth of tech-resistant farmers and barriers to adoption. [12:07] Bushel's strategy of selling to agribusinesses, not growers. [19:05] Why white-label solutions are the efficiency optimizer in ag. [26:41] Additive agtech focuses...

Ep113: Stewarding Value Amid Uncertainty with Dusty Clevenger of Ascendant Partners 07.05.2025

Show Highlights: Dusty's "Formula for Growth Success" framework. [03:59] How to keep strategy alive, not static, to seize real market opportunities. [09:36] Clear strategies and simplifying strategic-fit decision-making in agribusiness. [15:30] The power of decisions deferred in M&A. [18:19] The key to securing shareholder buy-in. [24:34] How the market rewards you for growth and execution. [31:58...

Ep113: Stewarding Value Amid Uncertainty with Dusty Clevenger of Ascendant Partners 07.05.2025

Show Highlights: Dusty's "Formula for Growth Success" framework. [03:59] How to keep strategy alive, not static, to seize real market opportunities. [09:36] Clear strategies and simplifying strategic-fit decision-making in agribusiness. [15:30] The power of decisions deferred in M&A. [18:19] The key to securing shareholder buy-in. [24:34] How the market rewards you for growth and execution. [31:58...

Ep112: Sell Solutions, Not Technology with Damien Lepoutre 30.04.2025

Show Highlights: Discover Damien Lepoutre's story of Geosys and AgTech evolution. [03:50] How early weather-data-sharing evolved from static maps to dynamic updates. [08:32] Challenges of providing unique value to the customers of a proprietary solution. [12:20] What made acquisition by Land O'Lakes a strategic fit as an exit strategy for Geosys? [20:37] Excess capital and overvaluation mistakes t...

Ep111: Ag's Asset Problem and Rural Blight 23.04.2025

Show Highlights: The crisis of the overconcentration of underperforming grain assets explained. [01:31] How market trends exacerbate the issue of aging grain assets. [04:21] What will happen to country elevators with 45Z regulations? [07:35] The importance of farmer succession to preserve smaller assets. [12:15] Ideas to rethink production demand if you believe grain yields can plateau. [12:41] Wh...

E110: Solving for Utility with Aaron Secrest of Digital Grain Elevator 16.04.2025

Show Highlights: How DGE is reshaping AgTech, notably with the FOB Ag Logistics Platform. [03:09] DGE's unconventional problem-first strategy to create solutions for real industry needs. [06:49] The trust value of utility-centric AgTech vs. theoretical distractions. [16:09] Discover DGE's impact as a pure-tech play partner for ADM and across tech-enabled ag. [21:07] Scale operator example to discu...

Ep109: Yield is the BMI of Ag 09.04.2025

Show Highlights: A reminder to make sure this podcast enriches your agribusiness. [00:24] Why measuring with nuance utilizing quality metrics matters. [00:45] Is BMI an easy but outdated health benchmark? [03:52] How GDP shapes an imperfect understanding of prosperity. [10:18] Uncover true indicators of farm productivity a yield-only metric overlooks. [13:47] How to strengthen metrics with complem...

Ep108: Growth Eats Cash with Shawn Skaggs of Parallel Ag 02.04.2025

Show Highlights: How Parallel Ag benefits from geographic and dealership diversification. [02:33] Explore operational complexities introduced by broad distribution. [06:37] Discover the origin and growth strategy of Parallel Ag. [09:30] What capital and PE partners want from a potential investment in your agribusiness. [16:16] Challenges of greenfield expansion vs. acquisition. [22:25] The importa...

Ep107: Allocate Focus, Not Time 26.03.2025

Show Highlights: Why I made the difficult decision to step back from public service. [01:01] The value of admitting to your own limits. [04:06] How newfound time opens paths to exploration. [05:13] The opportunities available when you allocate focus, not time. [07:53] Doing less to accomplish more. [10:41] How to approach your own time take-back experiment. [12:24] https://www.linkedin.com/in/joem...

Ep106: Ag Coop Culture and Consolidation with Scott Black of Five Star Cooperative 19.03.2025

Show Highlights: Learn about Five Star Co-op and Scott Black's role. [03:29] Can a non-grain expert lead a major grain co-op? [07:53] Why a well-defined culture is the great organizational differentiator. [13:00] Discover Five Star Co-op's process of defining its caring culture. [18:58] How to overcome resistance to culture building in a company. [26:05] Explore the role of compassionate leadershi...

Ep105: AgTech Risk and Resiliency-as-a-Feature 12.03.2025

Show Highlights: Important AgTech questions from a new Compeer Financial conference. [00:42] Explore evolving AgTech risk profiles. [02:21] Get an overview of AgTech solution types. [04:09] What will you do if your AgTech adoptions fail? [06:22] Impact on Israeli farms due to GPS jamming post-Oct. 7. [07:55] Will John Deere's fully autonomous farming system be disruption-resilient? [11:56] Are you...

Ep104: Harnessing Ag Diversity with Janna Fritz of DF Seeds 05.03.2025

Show Highlights: Learn about Michigan's DF Seeds and its non-GMO focus. [02:42] Janna Fritz's journey from suburban roots to agricultural advocacy. [08:20] Explore DF Seeds' strategic soybean innovations with industry bodies. [12:31] Distinct opportunities offered by Michigan's ag diversity over high-yielding I-states.  How to benefit from ag industry collaboration and volunteerism. [27:49] Does p...

Ep103: Ag Down Cycles and FOMO M&A 26.02.2025

Show Highlights: What exactly is an agribusiness down cycle? [01:35] Examine the drivers of ag down cycles from multiple angles. [02:43] How agribusiness commonly responds to down cycles. [09:22] Offense by improvements vs. defense by M&A as a growth strategy.[15:09] Discover the nine primary types of M&A transactions. [16:40] Understand FOMO-driven reactive M&A risks. [21:32] Is your M&A deal tru...

Ep102: Breaking Down Decarbonization Constraints with Matt Smorch of CountryMark 19.02.2025

Show Highlights: Discover how CountryMark has made a unique mark in energy. [03:09] Understand global energy transitions with historical contexts. [14:17] The shocking statistical reality of 100% renewable energy reliance. [19:12] Is the $3T global solar and wind investment producing a useful EROI? [22:59] Additive benefits of biofuels and their positive impact on American farmers. [27:02] The U.S...

Ep101: Articulating and Activating Your M&A Integration Strategy 12.02.2025

Show Highlights: Learn the two key themes in successful strategy execution. [00:24] Visualize organizational process categories. [03:11] How process taxonomy can benefit an agribusiness. [05:16] What is a heat map? [07:37] Use case of heat maps in guiding post-M&A work. [08:33] Tips to strategically prioritize integration focus with heat maps. [14:37] Discover tools to technically develop process...

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