Joe Mosher
The Pacesetter Pod
As an agribusiness executive, you operate at the intersection of value creation and preservation. You are challenged every day to take risks and grow the business while protecting the organization, people, and customers with superior execution. From highly fragmented supply chains and capital intensive business models to exceptionally narrow margins and hyper-competitive markets, you need an edge to outperform the competition. Welcome to The Pacesetter Pod, where we explore and reveal the perspectives, insights, and approaches to deliver great results and growth in your agribusiness, through b...
Be sure to visit the podcast's website and support the creator: www.moshercg.com
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Episodes
Ep142: Is M&A Failure Risk Overstated? 26.11.2025 33:19
Show Highlights: Do 70–90% of M&A deals fail to deliver or destroy value? [01:36] The origin of the M&A value destruction stat. [04:53] Historical context and contemporary relevance of stats. [07:44] The sample and methodology of the 1999 KPMG study. [08:36] The late-1990s macroeconomic context of the U.S. [11:29] Asian and Russian economic volatility during the study. [14:37] Do the late-90s econ...
Ep141: Concentrations of Demand with Ben Baer of Livestock Nutrition Centers 19.11.2025 42:24
Show Highlights: The unvarnished journey of Livestock Nutrition Centers. [04:56] What custom bulk feed blends solve for pre-feedlot beef cattle. [08:57] Why custom feed mixes are superior to big brand pellets. [12:15] Successfully counter-positioning in livestock nutrition. [16:26] Maturing from competing on price to selling value as ag suppliers. [27:06] Customization vs. efficiency trade-offs. [...
Ep140: Tackling Ag's Talent Deficit Problem with Mark Waschek of Ag 1 Source 12.11.2025 59:55
Show Highlights: Overview of Mark Waschek's career and Ag1Source. [05:07] Is agribusiness in a talent surplus or deficit currently? [09:05] Impacts of prioritizing structural assets over employee training in ag. [14:01] Is growing and promoting talent internally better for ag? [17:25] Why ag companies must pre-qualify leadership pipelines early. [19:19] The "Four Pillars" process for future leader...
Ep139: Should Ag Co-ops Generate a Profit? with Glen Franzluebbers of No Limit Ag 05.11.2025 53:38
Show Highlights: Glen Franzluebbers' life in ag and No Limit Ag's focus. [05:32] The need for synergy over size in the current co-op M&A wave. [12:05] Make co-op scaling objectives and strategy explicit pre-deal. [18:05] Problem-first strategic steps for precision ag and AI use. [24:32] Signs of the problem-first approach done unproductively. [29:16] Discover the "Success Triangle" for testing new...
Ep138: Building Better Ag Strategy with Mac Marshall of Apeel 29.10.2025 1:08:27
Show Highlights: Agribusiness strategic commercialization focus. [06:16] The need for cross-functional collaboration when assessing risk. [14:18] Ensure rigor with reciprocal quantitative and qualitative data. [17:06] Why opportunistic M&A must be rooted in a preexisting strategy. [21:36] How Apeel scales edible coatings to reduce food waste. [27:46] Is de-risking farming the real mission of agtec...
Ep137: Breaking Down the Proposed UP-NS Mega-Merger with Jay Shabat of Railroad Weekly 22.10.2025 1:02:42
Show Highlights: Meet Jay Shabat, industry analyst and Railroad Weekly author. [04:25] Overview of Class I railroads and their market power. [08:01] Lessons from the pros and cons of the CPKC merger. [13:48] What's driving Union Pacific's acquisition of NS? [18:29] Why Norfolk Southern is open to a strategic merger with UP. [24:39] Potential impacts of the UP–NS merger on ag shippers. [31:31] The...
Ep136: Agribusiness 2026 M&A Outlook with Scott Porter of Cascadia Capital 15.10.2025 56:54
Show Highlights: Cascadia Capital's services, its ag practice and ag client profiles. [03:55] The impact of net farm income on ag market dynamics. [08:04] What are the drivers of supply–demand imbalance in ag? [09:50] M&A as an exit in downturns, and qualities of winning companies. [14:17] Crucial strategic considerations for opportunistic M&As. [20:21] The paradox of market recovery and producer...
Ep135: Five Strategies for Capital Project Success in Ag with Matt Frandsen of Keen Project Solutions 08.10.2025 48:27
Show Highlights: Discover full-service design-build Keen Project Solutions. [06:22] Serving clients of all sizes in the agribusiness spectrum. [11:28] How to facilitate project-objective clarity with clients. [15:52] Why slow front-end planning matters for fast execution. [20:16] The "must-do" list for successful CapEx projects in ag. [27:54] The importance of appointing a dedicated project lead....
Ep134: Captive Insurance and Total Cost of Risk in Ag with Lane Danielsen and Jonathan Stark of TrueNorth Companies 01.10.2025 44:26
Show Highlights: What's captive insurance, and how does it work? [05:13] Control over risk attracting agribusinesses to captives. [07:18] How captives offer an underwriting income opportunity. [08:58] Financial and tax benefits in captives compared to self-insurance. [12:54] Get to know TrueNorth Companies and their unique strengths. [16:43] Rural risk factors in ag and insurance market challenges...
Ep133: The Messy Middleware of Ag Innovation with Brad Fruth of Beck's Hybrids 24.09.2025 50:50
Show Highlights: Defining and fostering innovation at Beck's Hybrids. [04:32] Balancing skunkworks for future lines within R&D. [08:37] Bridging the gap between internal innovation and the farm gate. [12:44] Why does Beck partner with startups as a customer, avoiding a CVC model? [16:26] Hard lessons from rejected ideas and organizational resistance. [23:22] The power of relationships in driving i...
Ep 132: Beans Without Borders - A History of U.S. Soybean Exports with Jim Sutter of the U.S. Soybean Export Council 17.09.2025 57:55
Show Highlights: USSEC's formation, role, and three strategic objectives. [06:05] Why countries import soy, and its unique global demand growth. [14:10] How past U.S. trade tensions led to Brazil's soy export boom. [16:12] A timeline of U.S.–China soybean trade from 1995 to the 2020 "Phase One" deal. [21:03] Benefits of reducing export risk by diversifying markets. [25:53] The future of U.S. soy i...
Ep131: Agility is a Choice with Erik Lightner of Platinum Crush 10.09.2025 54:58
Show Highlights: Spotlight on Platinum Crush in soybean mainstay Iowa. [05:06] Erik Lightner's reverse-trajectory from ADM and Haskell to startup leader. [11:36] Lessons in pacing business building and asset readiness. [15:48] Four strategic allocation categories for capital. [22:50] What are "must-haves" vs. "wants" in a $400M startup? [27:33] How regional crushers can compete with industry giant...
Ep130: Straddling Hope and Uncertainty with Carrie Vollmer-Sanders of Field to Market 03.09.2025 43:23
Show Highlights: Field to Market's unique positioning in the ag value chain. [04:51] Why equal voices matter in a cross-sector coalition. [06:26] What are Field to Market's core functions and tools? [07:57] The value of real ag sector experience for coalition leadership. [10:42] Sustainability insights by agribusinesses from Field to Market's Annual Meeting. [15:00] M&A lessons from harnessing div...
Ep129: Ag's Efficiency Preoccupation Problem with Andrew Hoelscher of Farm Strategy 27.08.2025 52:59
Show Highlights: Understand the efficiency preoccupation in agriculture. [05:31] Facing the truth of bulk commodity vs. food production. [07:58] Uncover the true cost stack of food with bread pricing. [10:11] Capturing additive value and providing food solutions as producers. [13:15] Why ag innovation must focus on end-user food needs. [18:31] Explore the economics and benefits of shifting product...
Ep128: Ag's Asset Problem (Revisited) 20.08.2025 26:02
Show Highlights: Revisiting Ep. 111: Ag's Asset Problem and Rural Blight [00:38] How your feedback improves thinking and learning. [04:13] Outpaced, misaligned small country elevator challenges. [06:42] Hyper-local solutions to make antiquated assets work. [10:26] Discover a novel entrepreneurial use of defunct truck houses. [14:00] Explore a listener's elevator "checkoff" fund proposal. [15:13] A...
Ep127: 6 Rules To Bet Your Career On with Ernie Chappell of EFC Systems 13.08.2025 50:55
Show Highlights: Ernie Chappell's background and the EFC Systems story. [04:54] The importance of prioritizing longevity and buyer needs over rapid growth. [08:00] Early signs of board misalignment and ways to resolve it. [19:11] How to communicate a vision to a board in a risk appetite mismatch. [23:00] The benefits of a people-first attitude in leadership. [29:55] Does the pain point you solve g...
Ep126: De-Risking M&A in Your Agribusiness 06.08.2025 25:09
Show Highlights: Laying M&A de-risking foundations in agribusiness. [00:40] Understand M&A as a process, not an event. [4:56] The pitfalls that lead M&A deals to disappoint. [06:36] The real challenge of post-deal integration. [10:53] How does M&A integration put pressure on a business? [11:35] Why a deal-objectives-derived integration plan matters. [17:29] The value of managing deferred decisions...
Ep125: Navigating Energy Abundance and 95% Flat Price Risk with Levi Hall of Horizon Resources 30.07.2025 1:00:02
Show Highlights: What sets Horizon Resources apart. [03:54] North Dakota's ag co-op merger aversion [06:05] The ag co-op business model amid the Bakken oil boom and bust. [09:54] The power of scaling known capabilities in a time of rapid growth. [16:21] Grain origination and managing unhedgeable flat-price risk. [22:34] Buyer concentration, no-bid decisions, and hyperlocal market dynamics. [30:19]...
Ep124: The Ag Co-Op Diversification Myth 23.07.2025 27:51
Show Highlights: Definition of diversification. [02:28] Is diversification always objectively valuable in ag? [03:10] The diversification misnomer in the context of co-ops. [04:29] Perceived vs. real diversification. [08:27] Three critical risks of attempting true diversification. [13:01] What problems do we seek to resolve by diversification? [17:29] The fallacy that diversifying adds member valu...
Ep123: Fixing Ag Freight with Jared Flinn of BulkLoads 16.07.2025 54:31
Show Highlights: BulkLoads' origin story and company overview. [03:31] Opportunities and challenges ag bulk freight creates. [07:39] Service innovation with factoring and TMS solutions. [21:24] Insights on broad appeal and pain points beyond load matching. [26:26] The benefits of digitization in trucking and freight. [28:47] Explore the uses and trends of AI robotics in trucking. [36:20] The futur...
Ep122: Strategy First, AI Second with Rhishi Pethe & Patrick Honcoop 09.07.2025 55:42
Show Highlights: Taking a collective approach to agtech advisory needs. [06:13] The Collective's service offerings and expertise. [10:37] Core forms of AI in ag with compelling examples. [17:46] Why a digital strategy is essential for every agribusiness. [25:45] Factors hindering AI adoption away from Excel and ERPs. [26:09] How does AI enhance operational efficiencies for farmers, dealers, and ag...
Ep121: Rethinking Customer Retention Risk Post-M&A 02.07.2025 21:04
Show Highlights: Understand the centrality of customer retention in M&A success. [00:47] The importance of defining retention goals as explicit data-driven targets. [02:43] How to identify the customers to prioritize in retention strategies. [04:18] Why first-year post-deal retention is not predictive. [05:57] Growth and retention as "both/and" objectives explained with M&A math. [11:49] The value...
Ep120: Crop Fertility and Humics M&A with Nick Bancroft of AgroLiquid 25.06.2025 44:03
Show Highlights: Learn about Michigan-based AgroLiquid 40+ years strong in crop fertility. [03:15] Why AgroLiquid chose M&A for growth after decades of organic expansion. [05:55] The five-key disciplined framework that led to acquiring Monty's Plant Food. [06:47] Understand the post-deal realities of integration. [15:28] Is your agribusiness sellable, though you may never sell? [21:07] Explore the...
Ep119: Investing in Rural America with Jase Wagner of Compeer Financial 18.06.2025 53:16
Show Highlights: How Compeer Financial positions its identity and impact in agribusiness. [03:40] Multilateral collaboration as an ag innovation accelerator. [07:29] How an abundance mindset, not zero-sum thinking, benefits ag. [12:20] Why long-term rural community development matters for true sustainability in ag. [16:36] Defining a strong organizational culture and articulating its essence as a...
Ep118: Demand Signals and Supply Equilibrium with Ryan Locke of National Oilseed Processors Association 11.06.2025 55:42
Show Highlights: Discover the origins and key role of NOPA in oilseeds. [05:04] The latest science vs. sentiment conversation on seed oils in food. [09:01] Are seed oils ultra-processed as the MAHA Commission asserts? [11:12] Why clear policy signals from RVOs and 45Z tax credits are critical. [18:54] How 45Z policy changes will directly benefit domestic farmers and producers. [21:38] Will the 45Z...
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