Joe Mosher
The Pacesetter Pod
As an agribusiness executive, you operate at the intersection of value creation and preservation. You are challenged every day to take risks and grow the business while protecting the organization, people, and customers with superior execution. From highly fragmented supply chains and capital intensive business models to exceptionally narrow margins and hyper-competitive markets, you need an edge to outperform the competition. Welcome to The Pacesetter Pod, where we explore and reveal the perspectives, insights, and approaches to deliver great results and growth in your agribusiness, through b...
Be sure to visit the podcast's website and support the creator: www.moshercg.com
Where to listen?
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Episodes
Ep117: Building Consolidation Proof Agtech with Kyle McMahon of Tractor Zoom 04.06.2025 46:28
Show Highlights: How Tractor Zoom transforms sales and inventory workflow for ag equipment dealers. [04:32] Real-time marketplace visibility and price discovery using AI. [08:07] Tractor Zoom's origin story and the power of leveraging genuine pain points. [14:26] Why true value comes from workflow integration, not data for data's sake. [19:49] The importance of dealer–farmer relationships in the e...
Ep116: Solving Agribusiness Customer Retention Risk with Andrew Levenson of Root+Beta 28.05.2025 42:00
Show Highlights: Root + Beta's niche marketing for John Deere dealer groups and scope of services. [03:35] Emerging trend of cross-border M&As in ag equipment. [07:38] Potential risks to customer retention during M&A branding. [15:43] Why failure to engage staff in the M&A process is a critical PR misstep. [19:57] How to plan and execute external and internal M&A communications. [23:39] Storytelli...
Ep115: BRICS is a Symptom, Not a Threat, with Rob Fox and Tanner Ehmke of CoBank 21.05.2025 54:15
Show Highlights: Grain's global oversupply and the myth of 10 billion mouths to feed. [05:53] Prospects for biofuels amid surplus grain production. [08:08] Post-China grain export market - can we replace lost demand in the aggregate? [10:07] The free trade "hard reboot" and shift from multilateral to bilateral agreements [17:49] Ag market access and protectionism in Japanese rice and Canadian dair...
Ep114: AI is an Ag Labor Multiplier with Jake Joraanstad of Bushel 14.05.2025 53:09
Show Highlights: Transforming the way farmers use digital solutions. [03:16] Addition through subtraction: how killing the paper scale ticket creates new value. [06:24] The myth of tech-resistant farmers and barriers to adoption. [12:07] Bushel's strategy of selling to agribusinesses, not growers. [19:05] Why white-label solutions are the efficiency optimizer in ag. [26:41] Additive agtech focuses...
Ep113: Stewarding Value Amid Uncertainty with Dusty Clevenger of Ascendant Partners 07.05.2025 52:45
Show Highlights: Dusty's "Formula for Growth Success" framework. [03:59] How to keep strategy alive, not static, to seize real market opportunities. [09:36] Clear strategies and simplifying strategic-fit decision-making in agribusiness. [15:30] The power of decisions deferred in M&A. [18:19] The key to securing shareholder buy-in. [24:34] How the market rewards you for growth and execution. [31:58...
Ep113: Stewarding Value Amid Uncertainty with Dusty Clevenger of Ascendant Partners 07.05.2025 52:45
Show Highlights: Dusty's "Formula for Growth Success" framework. [03:59] How to keep strategy alive, not static, to seize real market opportunities. [09:36] Clear strategies and simplifying strategic-fit decision-making in agribusiness. [15:30] The power of decisions deferred in M&A. [18:19] The key to securing shareholder buy-in. [24:34] How the market rewards you for growth and execution. [31:58...
Ep112: Sell Solutions, Not Technology with Damien Lepoutre 30.04.2025 46:58
Show Highlights: Discover Damien Lepoutre's story of Geosys and AgTech evolution. [03:50] How early weather-data-sharing evolved from static maps to dynamic updates. [08:32] Challenges of providing unique value to the customers of a proprietary solution. [12:20] What made acquisition by Land O'Lakes a strategic fit as an exit strategy for Geosys? [20:37] Excess capital and overvaluation mistakes t...
Ep111: Ag's Asset Problem and Rural Blight 23.04.2025 29:12
Show Highlights: The crisis of the overconcentration of underperforming grain assets explained. [01:31] How market trends exacerbate the issue of aging grain assets. [04:21] What will happen to country elevators with 45Z regulations? [07:35] The importance of farmer succession to preserve smaller assets. [12:15] Ideas to rethink production demand if you believe grain yields can plateau. [12:41] Wh...
E110: Solving for Utility with Aaron Secrest of Digital Grain Elevator 16.04.2025 49:57
Show Highlights: How DGE is reshaping AgTech, notably with the FOB Ag Logistics Platform. [03:09] DGE's unconventional problem-first strategy to create solutions for real industry needs. [06:49] The trust value of utility-centric AgTech vs. theoretical distractions. [16:09] Discover DGE's impact as a pure-tech play partner for ADM and across tech-enabled ag. [21:07] Scale operator example to discu...
Ep109: Yield is the BMI of Ag 09.04.2025 26:56
Show Highlights: A reminder to make sure this podcast enriches your agribusiness. [00:24] Why measuring with nuance utilizing quality metrics matters. [00:45] Is BMI an easy but outdated health benchmark? [03:52] How GDP shapes an imperfect understanding of prosperity. [10:18] Uncover true indicators of farm productivity a yield-only metric overlooks. [13:47] How to strengthen metrics with complem...
Ep108: Growth Eats Cash with Shawn Skaggs of Parallel Ag 02.04.2025 49:00
Show Highlights: How Parallel Ag benefits from geographic and dealership diversification. [02:33] Explore operational complexities introduced by broad distribution. [06:37] Discover the origin and growth strategy of Parallel Ag. [09:30] What capital and PE partners want from a potential investment in your agribusiness. [16:16] Challenges of greenfield expansion vs. acquisition. [22:25] The importa...
Ep107: Allocate Focus, Not Time 26.03.2025 14:14
Show Highlights: Why I made the difficult decision to step back from public service. [01:01] The value of admitting to your own limits. [04:06] How newfound time opens paths to exploration. [05:13] The opportunities available when you allocate focus, not time. [07:53] Doing less to accomplish more. [10:41] How to approach your own time take-back experiment. [12:24] https://www.linkedin.com/in/joem...
Ep106: Ag Coop Culture and Consolidation with Scott Black of Five Star Cooperative 19.03.2025 55:08
Show Highlights: Learn about Five Star Co-op and Scott Black's role. [03:29] Can a non-grain expert lead a major grain co-op? [07:53] Why a well-defined culture is the great organizational differentiator. [13:00] Discover Five Star Co-op's process of defining its caring culture. [18:58] How to overcome resistance to culture building in a company. [26:05] Explore the role of compassionate leadershi...
Ep105: AgTech Risk and Resiliency-as-a-Feature 12.03.2025 18:30
Show Highlights: Important AgTech questions from a new Compeer Financial conference. [00:42] Explore evolving AgTech risk profiles. [02:21] Get an overview of AgTech solution types. [04:09] What will you do if your AgTech adoptions fail? [06:22] Impact on Israeli farms due to GPS jamming post-Oct. 7. [07:55] Will John Deere's fully autonomous farming system be disruption-resilient? [11:56] Are you...
Ep104: Harnessing Ag Diversity with Janna Fritz of DF Seeds 05.03.2025 48:55
Show Highlights: Learn about Michigan's DF Seeds and its non-GMO focus. [02:42] Janna Fritz's journey from suburban roots to agricultural advocacy. [08:20] Explore DF Seeds' strategic soybean innovations with industry bodies. [12:31] Distinct opportunities offered by Michigan's ag diversity over high-yielding I-states. How to benefit from ag industry collaboration and volunteerism. [27:49] Does p...
Ep103: Ag Down Cycles and FOMO M&A 26.02.2025 28:24
Show Highlights: What exactly is an agribusiness down cycle? [01:35] Examine the drivers of ag down cycles from multiple angles. [02:43] How agribusiness commonly responds to down cycles. [09:22] Offense by improvements vs. defense by M&A as a growth strategy.[15:09] Discover the nine primary types of M&A transactions. [16:40] Understand FOMO-driven reactive M&A risks. [21:32] Is your M&A deal tru...
Ep102: Breaking Down Decarbonization Constraints with Matt Smorch of CountryMark 19.02.2025 56:54
Show Highlights: Discover how CountryMark has made a unique mark in energy. [03:09] Understand global energy transitions with historical contexts. [14:17] The shocking statistical reality of 100% renewable energy reliance. [19:12] Is the $3T global solar and wind investment producing a useful EROI? [22:59] Additive benefits of biofuels and their positive impact on American farmers. [27:02] The U.S...
Ep101: Articulating and Activating Your M&A Integration Strategy 12.02.2025 26:34
Show Highlights: Learn the two key themes in successful strategy execution. [00:24] Visualize organizational process categories. [03:11] How process taxonomy can benefit an agribusiness. [05:16] What is a heat map? [07:37] Use case of heat maps in guiding post-M&A work. [08:33] Tips to strategically prioritize integration focus with heat maps. [14:37] Discover tools to technically develop process...
Ep100: Managing Diversification Risk with Elizabeth South of Keystone Cooperative 05.02.2025 53:57
Show Highlights: Learn about Keystone Cooperative's history, divisions and evolution. [00:06:50] Strategic vs. opportunistic growth explained with Keystone's formative mergers. [00:09:19] Best practices for creating an ideal partner profile for M&As. [00:14:56] Joint ventures as a growth strategy for potential M&As. [00:16:24] Uncover signals and team roles for moving from JVs to M&As. [00:20:52]...
Ep99: Think Deliberate, Not Different: Strategy Lessons from 99 Episodes of The Pacesetter Pod 29.01.2025 25:02
Show Highlights: How ag strategy execution mirrors this podcast's core objectives. [00:02:37] Is this an ag podcast on business vs. business podcast on ag? [00:04:44] The value of embracing effort over seeking perfection. [00:09:06] Why deliberate thinking matters to succeed as ag leaders. [00:13:11] The importance of learning out loud with vulnerability. [00:18:26] Identifying essential risk-taki...
Ep98: Financial Co-Piloting for Better Agribusiness Decisions with Bryan DeRuiter of Caledonia Farmers Elevator 22.01.2025 33:37
Show Highlights: Discover 106-year-old Caledonia Farmers Elevator. [00:03:32] Gain insights on transitioning from specialty fruits to row crops. [00:08:53] Why financial metrics are core in any ag sector. [00:10:30] Do specialty crops fit the agricultural co-op model? [00:13:35] What has increased consolidation in the fruit sector? [00:14:07] Does your agribusiness lack a CFO co-pilot? [00:16:58]...
Ep97: What Now? Executing Strategy in the Wake of Layoffs 15.01.2025 21:25
Show Highlights: What can be learned from the size of announced layoffs? [00:06:10] Why structural challenges spiral into drastic actions. [00:08:23] Clear-eyed, realistic expectations are non-negotiable with workforce reductions. [00:12:22] If decision-friction is the problem, are layoffs the right solution? [00:13:22] How to unlock post-layoff transformation. [00:15:26] If you are interested in...
Ep96: What's Driving Ag Equipment Dealer Consolidation with Chris Rupiper of Prairie State Tractor 08.01.2025 41:25
Show Highlights: Discover Prairie State Tractor and CEO Chris Rupiper's careers with John Deere. [00:04:29] Norms of well-organized mergers with KSR Equipment and Holland and Sons. [00:10:37] The key to easing friction for seamless M&A integration. [00:17:50] The power of top-down investment in employees. [00:21:46] Explore this pod resource on connecting employees to strategy. [00:27:28] Why cons...
Ep95: Better Agribusiness Performance Begins With Better Goal-Setting 01.01.2025 19:34
Show Highlights: Are you ready to refresh your goals for the New Year? [00:00:22] Discover the two goal-setting traps you must avoid. [00:03:35] Critical challenges in balanced, strategic goal setting. [00:04:49] Gain a clear four-question goal-setting framework. [00:08:22] Example application of Questions 1 and 2 of the recommended framework. [00:09:56] How to execute and measure success within t...
Ep94: How Seeking Power Produces Underperformance at Scale 25.12.2024 11:57
Show Highlights: Are you seeking power or seeking to empower? [00:01:52] How distributed ownership of outcomes transforms organizations. [00:02:43] The power of open systems to unlock team-driven creativity. [00:04:54] Why your time-horizon effectiveness should be for enduring growth. [00:07:02] Key questions to consider to adopt an empowering leadership approach. [00:09:26] If you are interested...
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