Joe Mosher
The Pacesetter Pod
As an agribusiness executive, you operate at the intersection of value creation and preservation. You are challenged every day to take risks and grow the business while protecting the organization, people, and customers with superior execution. From highly fragmented supply chains and capital intensive business models to exceptionally narrow margins and hyper-competitive markets, you need an edge to outperform the competition. Welcome to The Pacesetter Pod, where we explore and reveal the perspectives, insights, and approaches to deliver great results and growth in your agribusiness, through b...
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Episodes
Ep174: The Asset-Light Co-op Pt. 2 | What replaces what we have? 08.07.2026 28:24
Show Highlights: Two mistakes to avoid when ideating asset-light co-ops. [01:33] If you enjoy the Pacesetter Pod, help us grow at no cost! [03:12] Fathom the true cost of capital for asset-heavy co-ops. [04:29] The power of an asset-light co-op's intelligence layer. [06:04] What can co-ops stop owning with external alternatives? [07:09] How asset-light co-ops can profit from unbiased advisory serv...
Ep173: The Asset-Light Co-op Pt. 1 | What we built is no longer what we need 01.07.2026 21:24
Show Highlights: What's the historical rationale for ag cooperatives? [02:14] Questions about current and future relevance of co-op solutions. [03:11] Points of high-volume member sophistication needing new co-op services. [05:20] Are co-ops largely serving shrinking member segments? [08:05] How co-op consolidation is reaching its limits of effectiveness. [09:39] The dangers of merging co-ops with...
Ep172: What are the markers of a high-performing co-op board? 24.06.2026 42:55
Show Highlights: Key points from last week's pod on co-op governance. [00:31] Is member-owner governance an asset or liability? [04:36] Why a co-op board is not a substitute for management. [07:24] Should boards prioritize co-op-wide value or district interests? [10:22] Understanding the true role of strategy for co-op boards. [14:04] The 3 scopes of decision-making and how to apply them. [18:01]...
Ep171: Farmer-Director Governance is a Differentiating Advantage 17.06.2026 32:35
Show Highlights: Why the cooperative governance model exists. [03:07] The power of ground-level market intelligence in the boardroom. [07:33] Mission alignment and accountability in member-owner boards. [08:21] The problem of personal agendas on co-op boards. [12:07] Do modern scaling co-ops need corporate governance? [14:58] Are fewer future board leaders arising from ag today? [17:17] The need f...
Ep170: Unlocking Value with Commodity Component Monetization | Matt Winsand 10.06.2026 49:33
Show Highlights: Burnett Dairy's unique ownership and voting structure. [03:57] The complexity and opaqueness of federal milk orders. [08:41] Why is futures trading underutilized in dairy? [10:12] The quota system Burnett uses for supply management. [17:12] Reducing milk component wastage and value leakage. [24:08] Trends in fluid milk demand, protein, and derivatives. [35:18] The power of strateg...
Ep169: Strategic Clarity and the Pre-LOI Integration Thesis 03.06.2026 28:38
Show Highlights: Shared vision misconceptions affecting integration success. [02:38] What's often thought of as an integration thesis but isn't. [05:21] What an integration thesis is and three core questions. [06:24] Leadership alignment and consistent interpretability necessity. [08:28] Difficulty executing integration as per deal negotiations. [11:34] Financial vs. strategic framing for M&A succ...
Ep168: Is the co-op of the future asset free? | Jeff Boyd, The Garden City Co-op,Inc. 27.05.2026 56:45
Show Highlights: Overreliance on federated patronage to subsidize local co-ops. [03:55] Preserving disciplined strategic focus in favorable cycles. [10:17] How generalist experience supports an enterprise perspective. [17:29] Generalist vs. specialist paths in ag for future talent. [23:36] The importance of matching skills to evolving roles. [29:01] Garden City Co-op's prolific development of CEO...
Ep167: Low-Sophistication High-Impact AI Experimentation 20.05.2026 39:47
Show Highlights: Three guide rails for AI usage in your agribusiness. [04:02] Should an agribusiness have an AI strategy? [07:11] Types of LLMs and enterprise AI applications. [09:21] Multiple AI-driven, custom transcription and notetaking uses. [11:16] How AI performs industry research at lightning speed. [17:09] Tips for ensuring accuracy when using AI for research. [19:44] AI as a "sparring par...
Ep166: Competing on Service, Not Scale | Kevin Walker, Legacy Grain Cooperative 13.05.2026 35:28
Show Highlights: Avoiding drag in ag by being professional problem solvers. [02:42] The value of hiring for nimbleness with unpredictability. [04:25] Building preparedness with Plan A/B/C and facility redundancy. [06:23] How does Legacy Grain thrive against large competitors? [09:32] Differentiating service as an elevator with no processing margin. [12:23] Felt benefits helping producers pick rein...
Ep165: Buying the Dip and How Coops Turn Downturns Into Durable Advantage 06.05.2026 25:35
Show Highlights: Ag cyclicality and downturn pressures on co-op leaders. [03:28] Countercyclical investment opportunities for co-ops. [04:42] What's the "balance sheet paradox"? [05:26] Key inaction traps co-ops must avoid during downturns. [07:59] Building member buy-in as an essential step in strategy. [09:57] Stanley Black & Decker and more proof of countercyclical M&A success. [12:30] Benefits...
Ep164: Equity, Patronage, and the Long Game in Member-Owned Ag 29.04.2026 24:46
Show Highlights: The preserve vs. create dual mandate tension in co-ops. [00:31] What's ahead in our new capital allocation miniseries? [04:53] Navigating the trade-offs involved in balancing co-op priorities. [06:21] Risks of one-sided over-indexing of capital distribution. [10:34] The legacy vs. younger member demographic tension. [12:02] Real-world signals of co-op imbalance to watch for. [13:1...
Ep163: The Strategy Recitation Challenge 22.04.2026 21:39
Show Highlights: Why board retreats for agribusiness strategy matter. [00:32] The key issue surfacing from my pre-retreat client test. [01:43] What's the core benefit board retreats must deliver? [04:14] What exactly is alignment beyond executive teams? [04:36] The unique role of co-op boards in alignment. [06:32] Unpopular decisions anchored to strategy vs. strategy slippage. [08:21] The Strategy...
Ep162: Cash & Carry or Full Service - A Case Study in Agribusiness Strategy Tax 15.04.2026 34:04
Show Highlights: The trade-offs dilemma in strategic choices in ag. [00:32] How is strategy different from goals and tactics? [05:36] Understanding strategy tax. [07:17] Cash-and-carry and full-service ag retail models explained. [10:31] The merits and risks of cash-and-carry vs. full-service. [11:35] Why trying to follow both models simultaneously fails. [15:34] Member pressure, board dynamics an...
Ep161: M&A Feasibility, Story Telling, and Value Creation | Marijn Hendrickx, Verdant Partners 08.04.2026 39:11
Show Highlights: Is M&A a strategic lever or a standalone strategy? [04:09] Motivations and processes in sell-side vs. buy-side M&A. [07:35] Key data a pre-deal internal evaluation should find. [12:10] Assessing feasibility and financing capacity before a deal. [13:10] Verdant Partners' role in mid-sized agribusiness M&A. [17:21] Cash vs. equity deals in co-op and corporation scenarios. [24:05] Th...
Ep160: Next Gen farmers are not anti-co-op, they are anti-irrelevance 01.04.2026 36:28
Show Highlights: USDA data on the generational shift in agriculture. [03:09] Consolidation trends and stats proving uneven impacts. [06:28] Check out this ag podcast by Damian Mason. [07:59] Brand loyalty vs. next-gen farmers' ROI-driven choices. [14:24] The surprising demographic truth on ag's fastest tech adoption. [15:34] New-gen purchasing, family time, and co-op priorities. [18:32] Why leader...
Ep159: Probabilistic Thinking, Specialization Risk, Strategy Conviction | Kevin Griffith, AmpliFi 25.03.2026 51:28
Show Highlights: What an operationalized finance capability means in ag. [05:00] Understanding accounting vs. FP&A, and building talent. [08:42] Pricing and working capital strategy in the real world. [14:33] Decision-making benefits of an effective finance function. [21:13] Centralization of finance and its impact on local players. [27:08] What are the risks and gaps in CFO hiring models today? [...
Ep158: Co-op Competiveness, Consolidation, Capital Advantages | Carl Dickinson 18.03.2026 49:11
Show Highlights: Key hurdles for ag co-ops today, plus top differentiators. [04:04] How co-ops can evolve beyond assets to a farmer-support model. [07:17] Does farm consolidation outpace operational change? [09:29] Why patronage "and" broader shared co-op value can coexist. [14:34] Why are there so few closed deals despite M&A chatter? [20:30] Differentiating mega-local and regional/federated co-o...
Ep157: The Four Forces Rewriting the Future of Crop Protection | Shane Thomas, Upstream Ag 11.03.2026 47:41
Show Highlights: Cyclical vs. structural changes in the crop protection industry. [02:59] The four forces of change in crop protection at a glance. [05:19] Global rise in generics expansion with China/India stats. [07:00] Impact of a 9% agrochemical cost hike from China's rebate cuts. [11:05] Prospects and risks in generics for co-ops and retailers. [12:31] Crop protection molecule discovery decli...
Ep156: Strong Boards, Key-Man Risk, & Coop Success | Bobby Martens, Iowa Institute for Cooperatives 04.03.2026 53:23
Show Highlights: Key ag co-op challenges and how top cop-ops thrive. [04:42] Costs causing pain for co-ops and strategies to defend their gross margins. [06:34] Oversight and the crucial role of high-performing boards. [13:58] The need for systems over GMs to absorb rapid change. [17:22] Continuity risks "yes boards" pose under strong GMs. [23:02] Should cop-ops develop their next leaders internal...
Ep155 Loyalty is the Best Commoditization Hedge | Steven Valenscin, Growers 25.02.2026 1:02:56
Show Highlights: Cheaper retention and untapped SOW in ag customer loyalty amid farm loss. [05:12] The $5.6B cost of 7.2% yearly churn with 72% non-returns in ag retail. [13:05] Detecting "relative" churn for faster growth in 2026. [15:42] Why GROWERS created AI for predictive churn analytics. [18:24] Pro tip: Drive customer loyalty with cross-segment sales. [19:15] Do young farmers prefer visible...
Ep154 Strategic Clarity, Capital Allocation, and Solving Coop Business Misalignment 18.02.2026 32:12
Show Highlights: Why a co-op is a set of business lines, not "one co-op." [02:08] Assessing strategic clarity in business line optimization. [04:18] Where alignment breaks in grain, feed, agronomy, and energy lines. [08:25] Quick profiling of five co-op member segments. [14:44] Key diagnostic questions for co-op leaders to segment by line. [16:44] How legacy and inertia cause drag in co-op perform...
Ep153: Coop Profitability, Member Fragmentation, and the Shared Prosperity Dilemma 11.02.2026 33:54
Show Highlights: External forces that challenge co-ops in today's ag world. [00:36] The myth of co-op member alignment vs. diverging needs. [02:18] Explore the key drivers of co-op member misalignment. [07:07] Observable signals and costs of misalignment in co-ops. [11:06] Why co-ops must segment members like a business, not a club. [13:31] Successful explicit segmentation criteria for co-ops. [14...
Ep152: What if logistics delivered margin, not costs? | Bryan Buerkle, FarmPro 04.02.2026 46:09
Show Highlights: Bryan Buerkle's view of ag logistics as a profit center. [03:44] FarmPro's tools for decision-grade data-driven logistics. [07:03] Uber-like solutions for fragmented ag trucking and underutilized assets. [11:27] How FarmPro offers tech-driven workflow streamlining. [14:37] FarmPro's safeguards to protect shippers from risks. [17:28] Automated ticket digitization and accounting int...
Ep151: State of Ag Retail in 2026 | Brad Oelmann, Farrell Growth Group 28.01.2026 45:47
Show Highlights: The current state and evolving landscape of ag retail. [02:44] Must retailers diversify and "own" all grower needs within service radii? [05:18] Driving equipment utilization decisions for grower profitability. [08:19] The growing need for agronomic talent with sales skills. [14:37] Framing up-to-date agronomic recommendations with credibility. [17:43] Why fertility offers more op...
Ep150: The Anniversary Episode - Mosher Consulting Group Celebrates 5 Years! 21.01.2026 40:15
Show Highlights: Celebrating 150 episodes and Mosher Consulting Group's 5-year milestone. [00:46] The need for periodic recalibration of perceptions of risk. [04:15] Is job stability a buffer or a hidden liability? [05:52] Why business planning is futile yet imperative. [09:42] How planning drives clarity and rigorous thinking. [10:57] Embrace uncertainty for opportunity hiding in plain sight. [18...
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