Joe Mosher

The Pacesetter Pod

Business EN ↓ 176 episodes

As an agribusiness executive, you operate at the intersection of value creation and preservation. You are challenged every day to take risks and grow the business while protecting the organization, people, and customers with superior execution. From highly fragmented supply chains and capital intensive business models to exceptionally narrow margins and hyper-competitive markets, you need an edge to outperform the competition. Welcome to The Pacesetter Pod, where we explore and reveal the perspectives, insights, and approaches to deliver great results and growth in your agribusiness, through b...

Author

Joe Mosher

Category

Business

Podcast website

www.moshercg.com

Latest episode

Jul 8, 2026

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Episodes

Ep149: Non-Negotiable ROI and the Agtech Bull Case with Aman Anand 14.01.2026

Show Highlights: Has agtech's promise failed despite $45B+ investments? [04:37] The growing demand for clear ROI and field-level justification for agtech. [07:12] Realities and grower beliefs affecting agtech adoption. [08:52] Should agtech follow the rapid-growth trajectories of fintech and pharma? [10:56] Farmer bias towards product vs. paid services. [17:02] Complexity in agtech adoption rates...

Ep148: Supply Chain Competence Creates Opportunities with Scott Walker of KSW Global and Verse Chocolate 07.01.2026

Show Highlights: Scott Walker's journey in cocoa at ADM and KSW Global. [04:19] Value creation at origin by shifting cocoa processing to West Africa. [07:50] Why trust is crucial for investing in origin-based processing. [10:53] The story and health philosophy behind Verse Chocolate. [13:28] How end-to-end supply chain insights drive innovation. [20:36] Scaling a chocolate CPG brand without sacrif...

Ep147: Activating Strategy Part 3 - Better Decisions, Better Outcomes 31.12.2025

Show Highlights: The four key points for effective strategy activation. [02:16] Why strategy activation first needs an objective summary. [04:45] What drives urgency to execute strategy right now? [06:51] How to review the state of your agribusiness with indicators. [09:31] Future focus with a news headline exercise and metrics. [11:30] Outlining beliefs and assumptions about the market. [15:28] T...

Ep146: Activating Strategy Part 2 - Abandon SWOT 24.12.2025

Show Highlights: The elements and problems of a typical strategy offsite. [02:06] What's a SWOT analysis? [04:20] Why SWOT is misleading. [05:48] Pitfalls of over-engineering the planning process. [09:31] Rethinking the level of investment in strategy activation. [12:58] Artificial urgency vs. allowing time for strategy refinement. [14:26] Benefits of the single-page strategy concept. [18:09] Comm...

Ep145: Activating Strategy Part 1 - Planning Isn't Strategy 17.12.2025

Show Highlights: Introduction to the "Activating Strategy" miniseries. [00:52] Why planning is not a strategy. [04:05] Three critical components in a strategy activation plan. [07:12] What risks can a decoupling strategy from planning prevent? [08:47] Four simple ways to distinguish strategy from planning. [11:56] Inviting agribusinesses with strategic clarity to be featured on the pod. [14:00] Al...

Ep144: Ag's Generalist vs. Specialist Growth Challenge 10.12.2025

Show Highlights: What structural constraints are on talent in agribusiness? [01:12] How growth amplifies challenges in people processes. [05:04] Understanding the shift to specialization in businesses. [09:39] The core generalist vs. specialist choice and its impacts. [16:18] Ways to explicitly address generalist–specialist tensions. [18:05] The spectrum between generalists and specialists. [19:43...

Ep143: Overcoming Iteration Hesitancy with Courtney Yuskis of DTN 03.12.2025

Show Highlights: Solving problems vs. product focus in agribusiness. [04:58] Is on-farm experience a must for solution development? [07:21] The "right to win" in solution development in ag. [10:02] Lessons from healthcare on making industry-scale changes in ag. [12:51] What is the realistic timeline for ROI in agtech? [15:46] Farmer profitability and de-risking solution adoption. [18:29] Courtney...

Ep142: Is M&A Failure Risk Overstated? 26.11.2025

Show Highlights: Do 70–90% of M&A deals fail to deliver or destroy value? [01:36] The origin of the M&A value destruction stat. [04:53] Historical context and contemporary relevance of stats. [07:44] The sample and methodology of the 1999 KPMG study. [08:36] The late-1990s macroeconomic context of the U.S. [11:29] Asian and Russian economic volatility during the study. [14:37] Do the late-90s econ...

Ep141: Concentrations of Demand with Ben Baer of Livestock Nutrition Centers 19.11.2025

Show Highlights: The unvarnished journey of Livestock Nutrition Centers. [04:56] What custom bulk feed blends solve for pre-feedlot beef cattle. [08:57] Why custom feed mixes are superior to big brand pellets. [12:15] Successfully counter-positioning in livestock nutrition. [16:26] Maturing from competing on price to selling value as ag suppliers. [27:06] Customization vs. efficiency trade-offs. [...

Ep140: Tackling Ag's Talent Deficit Problem with Mark Waschek of Ag 1 Source 12.11.2025

Show Highlights: Overview of Mark Waschek's career and Ag1Source. [05:07] Is agribusiness in a talent surplus or deficit currently? [09:05] Impacts of prioritizing structural assets over employee training in ag. [14:01] Is growing and promoting talent internally better for ag? [17:25] Why ag companies must pre-qualify leadership pipelines early. [19:19] The "Four Pillars" process for future leader...

Ep139: Should Ag Co-ops Generate a Profit? with Glen Franzluebbers of No Limit Ag 05.11.2025

Show Highlights: Glen Franzluebbers' life in ag and No Limit Ag's focus. [05:32] The need for synergy over size in the current co-op M&A wave. [12:05] Make co-op scaling objectives and strategy explicit pre-deal. [18:05] Problem-first strategic steps for precision ag and AI use. [24:32] Signs of the problem-first approach done unproductively. [29:16] Discover the "Success Triangle" for testing new...

Ep138: Building Better Ag Strategy with Mac Marshall of Apeel 29.10.2025

Show Highlights: Agribusiness strategic commercialization focus. [06:16] The need for cross-functional collaboration when assessing risk. [14:18] Ensure rigor with reciprocal quantitative and qualitative data. [17:06] Why opportunistic M&A must be rooted in a preexisting strategy. [21:36] How Apeel scales edible coatings to reduce food waste. [27:46] Is de-risking farming the real mission of agtec...

Ep137: Breaking Down the Proposed UP-NS Mega-Merger with Jay Shabat of Railroad Weekly 22.10.2025

Show Highlights: Meet Jay Shabat, industry analyst and Railroad Weekly author. [04:25] Overview of Class I railroads and their market power. [08:01] Lessons from the pros and cons of the CPKC merger. [13:48] What's driving Union Pacific's acquisition of NS? [18:29] Why Norfolk Southern is open to a strategic merger with UP. [24:39] Potential impacts of the UP–NS merger on ag shippers. [31:31] The...

Ep136: Agribusiness 2026 M&A Outlook with Scott Porter of Cascadia Capital 15.10.2025

Show Highlights: Cascadia Capital's services, its ag practice and ag client profiles. [03:55] The impact of net farm income on ag market dynamics. [08:04] What are the drivers of supply–demand imbalance in ag? [09:50] M&A as an exit in downturns, and qualities of winning companies. [14:17] Crucial strategic considerations for opportunistic M&As. [20:21] The paradox of market recovery and producer...

Ep135: Five Strategies for Capital Project Success in Ag with Matt Frandsen of Keen Project Solutions 08.10.2025

Show Highlights: Discover full-service design-build Keen Project Solutions. [06:22] Serving clients of all sizes in the agribusiness spectrum. [11:28] How to facilitate project-objective clarity with clients. [15:52] Why slow front-end planning matters for fast execution. [20:16] The "must-do" list for successful CapEx projects in ag. [27:54] The importance of appointing a dedicated project lead....

Ep134: Captive Insurance and Total Cost of Risk in Ag with Lane Danielsen and Jonathan Stark of TrueNorth Companies 01.10.2025

Show Highlights: What's captive insurance, and how does it work? [05:13] Control over risk attracting agribusinesses to captives. [07:18] How captives offer an underwriting income opportunity. [08:58] Financial and tax benefits in captives compared to self-insurance. [12:54] Get to know TrueNorth Companies and their unique strengths. [16:43] Rural risk factors in ag and insurance market challenges...

Ep133: The Messy Middleware of Ag Innovation with Brad Fruth of Beck's Hybrids 24.09.2025

Show Highlights: Defining and fostering innovation at Beck's Hybrids. [04:32] Balancing skunkworks for future lines within R&D. [08:37] Bridging the gap between internal innovation and the farm gate. [12:44] Why does Beck partner with startups as a customer, avoiding a CVC model? [16:26] Hard lessons from rejected ideas and organizational resistance. [23:22] The power of relationships in driving i...

Ep 132: Beans Without Borders - A History of U.S. Soybean Exports with Jim Sutter of the U.S. Soybean Export Council 17.09.2025

Show Highlights: USSEC's formation, role, and three strategic objectives. [06:05] Why countries import soy, and its unique global demand growth. [14:10] How past U.S. trade tensions led to Brazil's soy export boom. [16:12] A timeline of U.S.–China soybean trade from 1995 to the 2020 "Phase One" deal. [21:03] Benefits of reducing export risk by diversifying markets. [25:53] The future of U.S. soy i...

Ep131: Agility is a Choice with Erik Lightner of Platinum Crush 10.09.2025

Show Highlights: Spotlight on Platinum Crush in soybean mainstay Iowa. [05:06] Erik Lightner's reverse-trajectory from ADM and Haskell to startup leader. [11:36] Lessons in pacing business building and asset readiness. [15:48] Four strategic allocation categories for capital. [22:50] What are "must-haves" vs. "wants" in a $400M startup? [27:33] How regional crushers can compete with industry giant...

Ep130: Straddling Hope and Uncertainty with Carrie Vollmer-Sanders of Field to Market 03.09.2025

Show Highlights: Field to Market's unique positioning in the ag value chain. [04:51] Why equal voices matter in a cross-sector coalition. [06:26] What are Field to Market's core functions and tools? [07:57] The value of real ag sector experience for coalition leadership. [10:42] Sustainability insights by agribusinesses from Field to Market's Annual Meeting. [15:00] M&A lessons from harnessing div...

Ep129: Ag's Efficiency Preoccupation Problem with Andrew Hoelscher of Farm Strategy 27.08.2025

Show Highlights: Understand the efficiency preoccupation in agriculture. [05:31] Facing the truth of bulk commodity vs. food production. [07:58] Uncover the true cost stack of food with bread pricing. [10:11] Capturing additive value and providing food solutions as producers. [13:15] Why ag innovation must focus on end-user food needs. [18:31] Explore the economics and benefits of shifting product...

Ep128: Ag's Asset Problem (Revisited) 20.08.2025

Show Highlights: Revisiting Ep. 111: Ag's Asset Problem and Rural Blight [00:38] How your feedback improves thinking and learning. [04:13] Outpaced, misaligned small country elevator challenges. [06:42] Hyper-local solutions to make antiquated assets work. [10:26] Discover a novel entrepreneurial use of defunct truck houses. [14:00] Explore a listener's elevator "checkoff" fund proposal. [15:13] A...

Ep127: 6 Rules To Bet Your Career On with Ernie Chappell of EFC Systems 13.08.2025

Show Highlights: Ernie Chappell's background and the EFC Systems story. [04:54] The importance of prioritizing longevity and buyer needs over rapid growth. [08:00] Early signs of board misalignment and ways to resolve it. [19:11] How to communicate a vision to a board in a risk appetite mismatch. [23:00] The benefits of a people-first attitude in leadership. [29:55] Does the pain point you solve g...

Ep126: De-Risking M&A in Your Agribusiness 06.08.2025

Show Highlights: Laying M&A de-risking foundations in agribusiness. [00:40] Understand M&A as a process, not an event. [4:56] The pitfalls that lead M&A deals to disappoint. [06:36] The real challenge of post-deal integration. [10:53] How does M&A integration put pressure on a business? [11:35] Why a deal-objectives-derived integration plan matters. [17:29] The value of managing deferred decisions...

Ep125: Navigating Energy Abundance and 95% Flat Price Risk with Levi Hall of Horizon Resources 30.07.2025

Show Highlights: What sets Horizon Resources apart. [03:54] North Dakota's ag co-op merger aversion [06:05] The ag co-op business model amid the Bakken oil boom and bust. [09:54] The power of scaling known capabilities in a time of rapid growth. [16:21] Grain origination and managing unhedgeable flat-price risk. [22:34] Buyer concentration, no-bid decisions, and hyperlocal market dynamics. [30:19]...

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