The Own It Show

In this episode, we dive deep into the science of conditioning and VO2 max—the ultimate metric for understanding your body’s efficiency and longevity.  Discover why a low VO2 max is as dangerous as smoking, diabetes, and hypertension combined, and learn actionable strategies to improve it through personalized training. From shocking statistics to practical takeaways, you’ll gain the tools to take...

Are you ready to uncover the shocking realities of the food industry and how it's impacting your health? In this episode, Justin dives deep into the systemic issues with our food system, revealing how corporate incentives and harmful practices are leading to widespread health crises. From the alarming rise in obesity rates to the truth about processed foods and subsidies, Justin shares eye-op...

Stress isn’t just what you feel—it’s what your body is silently battling every single day. In this episode, we dive deep into the truth about stress and how it impacts your health, from physical strain to emotional overload. Discover: The role of heart rate variability (HRV) in measuring your body’s capacity to handle stress. Why subconscious stressors are quietly overflowing your cup. How intenti...

Are you ready to make 2025 the year of transformation? Join me, Justin Roethlingshoefer, as I unveil a groundbreaking six-part series designed to help you take full ownership of your health. In this episode, I introduce the journey ahead, where we bridge the gap between information and wisdom with practical, personalized tools and strategies. Here’s what you’ll discover: The six key pillars: stres...

In this episode, I take you on a personal journey through the evolution of Own It—our mission, our challenges, and the exciting vision for the future. As we step into 2025, I reflect on the humble beginnings of starting this movement with my wife, Elise, from our living room to now impacting hundreds of lives. I share why the first step is often the hardest and most critical, how our word of the y...

In this episode of The Own It Show , I dive into the power of finishing strong and how it can shape your confidence, inspire those around you, and define your legacy. I share personal stories of resilience and give you actionable strategies to help you push past obstacles, embrace discipline, and turn your goals into real achievements. I’ll walk you through mindset shifts, habits, and practical st...

In this episode of The Own It Show , I dive into the power of ownership when it comes to your health. We explore how stress, when managed intentionally, can be a powerful tool for growth—but too much or too little can lead to burnout or stagnation. I’ll share practical strategies to design your rhythm, poke holes in your stress cup, and build resilience for the challenges life throws your way. Plu...

I’m sharing how I’ve simplified healthy living and taken control of my nutrition. From sourcing high-quality meats with Wild Fork to getting fresh produce delivered by Misfits Market, I’ll walk you through my step-by-step approach to making clean eating easy and affordable. I even show you how I make my own almond milk and seltzer water at home. These are the practical tools and strategies I use t...

In this powerful episode of The Own It Show, I’m joined by Justin Nault to dive deep into the transformative power of radical responsibility when it comes to our health and life. Through personal stories like Savannah’s courageous fight against overwhelming medical odds, and eye-opening insights into the food and healthcare industries, we uncover the challenges—and opportunities—of truly owning ou...

 In this episode, I dive into the powerful takeaways from my experience at the Hyrox race. From learning the importance of humility to staying true to your own pace, I reflect on how these lessons translate to both fitness and life. I share how embracing the challenge, enduring the process, and focusing on long-term goals helped me push through physical and mental barriers. Plus, I discuss the cru...

 This week, I’m sharing my personal journey of rediscovering the power of endurance, intentionality, and embracing the process. As I prepare for tonight’s High Rocks race, I reflect on the lessons I’ve learned through training, overcoming shortcuts, and challenging myself to grow. This isn’t just about fitness—it’s about life. Join me as I dive into why showing up for the process, being patient in...

In this episode, I dive into the hidden truths about what we’re really putting into our bodies and how the food industry has shaped our health habits—often to our detriment. I break down the deceptive marketing tactics around nutrition labels, the dangers of processed ingredients, and why it’s time to stop counting calories and start focusing on the ingredients that matter. I’ll share eye-opening...

In this eye-opening interview, Dr. Robert Hernandez reveals the surprising gaps in traditional healthcare, discussing how nutrition and preventive care are overlooked in medical training and practice. From the historical roots of a "fix-what's-broken" approach to the modern consequences of treating symptoms over causes, in this episode we delve into the urgent need for a proactive,...

 In this eye-opening episode, we're divinf deep into the unseen forces affecting our health—starting with the food industry’s control over our diets to Big Pharma’s hold on healthcare. Justin reveals shocking statistics and connections, explaining how corporations influence what we eat and the medical treatments we rely on, often keeping us dependent and sick. Uncover how these industries sha...

Creating a home gym that keeps me motivated and consistent has been a game-changer, and in this episode of the Own It Show, I’m sharing exactly how you can do the same! I break down my “Good, Better, Best” model for building a home workout space that suits your goals and budget, from must-have essentials to an all-in home fitness setup. I’ll walk you through the equipment I recommend, like the Con...

In this episode, I sit down with Chris Larsen, a true leader and entrepreneur, to talk about how he stepped up during a crisis that hit Asheville, North Carolina. Chris shares his personal journey of resilience and how he mobilized his community during a time of chaos and devastation. We dive into the mindset shifts and life experiences that prepared him to take action and make a real impact when...

In this episode, I take a deep dive into what it really means to be healthy—beyond just looking fit. Inspired by Chris Larson’s incredible work during a recent hurricane, where his fitness literally helped save lives, I share why true health is about being prepared to serve others in life’s most challenging moments. It’s not about six-pack abs or running marathons for bragging rights—it’s about ph...

In this episode, I’m taking you behind the scenes of a retreat that felt like everything was going wrong—a hurricane, key supplies stuck in customs, and our VIP speaker unable to attend. It seemed like the retreat was destined for failure, but what unfolded next was nothing short of remarkable. I’ll share how we turned every obstacle into a breakthrough and how staying committed in the face of adv...

In this episode, I’m diving into how you can use cold plunges and saunas to level up your health. I’ll walk you through my personal protocols, including how much time to spend in each and when to skip a cold plunge based on your body’s needs. I also break down the key differences between infrared and traditional saunas, explaining which option might be better for you and your lifestyle. You'l...

In this episode of The Own It Show, I have the privilege of sitting down with my longtime mentor and friend, Karl McPhee. Karl’s story is nothing short of inspiring as he opens up about his battles with epilepsy, addiction, and identity loss. He shares how faith, perseverance, and powerful relationships helped him rebuild his life and step into his true purpose. We dive deep into the importance of...

In this episode of The Own It Show, I am diving deep into how consistency and data-driven decisions are the keys to unlocking elite health and peak performance.  Discover the science behind personalized training plans, the importance of regular testing like VO2 max and Dexa scans, and why data—not opinions—should drive your health journey. Learn how staying consistent in your health and fitness ro...

In this episode, I dive deep into the transformative power of rest and why it’s essential for achieving true success. As high-performing entrepreneurs, business owners, and individuals constantly pushing their limits, we often overlook the importance of rest. But rest isn’t just about taking a break—it's about finding a way to refresh, recover, and come back stronger. I share my personal stor...

Welcome back, everyone! In this episode, I’m joined by the incredible Eve Persak, a member of our medical advisory board and an expert in nutrition and holistic wellness. Together, we dive into what it truly means to live in ownership—not the toxic kind where you just push through and grind, but the kind that builds inner strength and aligns it with your outer strength. We explore how you can crea...

In this episode, we dive deep into the transformative power of mental endurance and resilience. Our guest shares insights on how embracing discomfort and patiently enduring challenges can unlock inner strength and personal growth. Discover the importance of shifting your mindset to not just survive but thrive through adversity.  We explore how building mental endurance is not just about physical s...

In this episode, mindset coach Justin Noppé shares his personal journey of transformation and how he became a coach. Justin opens up about the struggle between who we are and who we want to be, highlighting the importance of mindset in shaping behaviors and achieving success. Drawing from personal experiences, such as memorizing chapters of Moby Dick and digits of Pi for validation, Justin explain...