The Open Bedroom Podcast

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.

Today I'm joined by my husband Derek, and I'm so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about Arkansas sports. By night, he helps me wrangle our 2 kids and Timmy, our long haired dachshund. He supports me as I run a multi-million dollar business, my team and clients, and has made more Walmart sample drop offs for me t...

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling throughout her life, and planting seeds of success in every corner. In th...

5 Ways Brands Can Prepare for Holiday Sales

This week on Bricks and Clicks, host Jennifer Kaylo Ruscin walks through her tips on how to maximize your brand presence.

Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but in the homestretch of the year there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare for the upcoming Prime Day.

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling throughout her life, and planting seeds of success in every corner. In th...

If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their audience actually wants to see. Apex Drop founder an...

Selling into the world's largest retailer is no easy task. However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there. On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of knowledge to ensure you get placement in the most desirous retailer in the world. The easiest way to g...

No industry has been harder hit by the coronavirus pandemic than retail. So how has retail adapted, and does working-from-home fit into retail work? " Bricks and Clicks " host Jennifer Kaylo Ruscin explores how retail buyers are pivoting to online work and what that looks like for both the buyer and the product seller. She welcomes guest Alli Ball , a former buyer for Bi-Rite and founder o...

Today I'm interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world's largest food CPG's like Hain Celestial Group and Tazo Tea. With over a decade of eComm CPG experience, Betsy authored The Amazon Roadmap book (available on Amazon!), and serves as a brand strategist for companies wanting a solid plan...

Lowering your Amazon ACoS means more money (and profit) in your pocket. Today I'm covering the 3 ways to lower your ACoS on Amazon through: 1. Keywords 2. Manual Ads 3. Optimization References: Jen's Free Retail Success Group on Facebook > https://www.facebook.com/groups/retailsuccessmastermind/ MerchantWords > This affiliate link gives you MerchantWords for $99/yr. Regular cost is $...

So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world's businesses are finding ways to succeed even when separated by distance. And the legal industry is no different. On this episode of Bricks and Clicks with Jennifer Kaylo Ruscin, attorney Andrea Sager outlined how the legal industry is f...

With so much going on in the world these days, it’s important to stay positive and grounded. On today’s  Bricks and Clicks  podcast, Mike Allsup teaches us a method called GEM, which stands for Gratitude, Empathy and Mindfulness and emphasizes slowing down, being grateful for what we have and creating space to allow us to see the sweetness in life. Here is the GEM Practice: 1.  Gratitude : Make a...

What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get customers to pay for your services or items. No more efforting. Yes, I just made that word up. Today I’d like to talk about how struggling in the early days of my business, then pivoting to create a big referral network, has helped en...

Welcome back to another  Bricks and Clicks  podcast! Today, I’m interviewing  Erin Phillips  of  Pinckney Palm , a social media agency out of North Carolina. When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal. Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is. I learned so many ne...

Today on  Bricks & Clicks,  we’re going to talk about the positives and negatives of the Coronavirus on retail. In episode 1, I talked about  6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak One of the things I suggested was to create delivery options because traditional transportation might not be available. It’s been both interesting and sad to see many of the re...

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us long for more content. Join me and my first  Bricks and Clicks  gues...

Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online is sold out too. We are weeks out, best case scenario, at being able to replenish our pantries. I know that every morning I personally wake up believing that this must just be bad dream. But it’s not. The entire natio...

From creating a subscription business model to utilizing Amazon for immediate distribution, Jennifer Kaylo Ruscin gives her tips on how to stay afloat as a retailer during a pandemic.