Jacques Hopkins

The Online Course Show

Business EN ↓ 282 episodes

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored...

Author

Jacques Hopkins

Category

Business

Podcast website

www.theonlinecourseguy.com

Latest episode

Jun 25, 2026

Where to listen?

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Episodes

207: How to SELL Your Course Business for 8 Figures (A Real World Case Study) 22.08.2023

In this episode, we have a special guest, Jason Dion, joining us to discuss the intricacies of selling a business and the art of building a scalable online course. Jason shares his expertise on determining the value of a business, negotiating the sale, and the importance of cultural fit when choosing a buyer. He walks us through his personal experience of selling his own company, revealing the con...

206: $10M Generated Over the Last 3 Years as a Brazilian Mentor (featuring Victor Damasio) 08.08.2023

In today's episode we have a very special guest joining us. Victor is a true trailblazer in the Portuguese-speaking online course industry, known for his successful programs and impactful mentorship. With a background in music and a passion for helping others, Victor has become a trusted figure in the digital marketing space. In this interview, he shares his journey to success, including valuable...

205: $50k Per Month From a Guitar Course (featuring Lauren Bateman) 25.07.2023

On this episode of The Online Course Show, our guest Lauren Bateman discusses the power of long-form content and how it resonates with her audience of older adults who prefer a slower pace. While she recognizes the need for short-form content, she prioritizes creating in-depth videos that allow her to build relationships and sell her courses more effectively. She shares that personal touches, such...

204: Building a Sustainable Online Presence: Moving Beyond Social Media Dependence (featuring Kyler Nixon) 11.07.2023

On this episode of The Online Course Show, host Jacques Hopkins welcomes Kyler Nixon from Kyler Creative, a marketing agency that helps course creators increase sales. Kyler shares his insights on pricing psychology and common mistakes made by course creators, such as overpricing courses or lacking an understanding of competitor pricing. He emphasizes the importance of sustainable marketing system...

203: From Canvas to Cash: Inside a Thriving Course Business Helping Artists Profit (featuring Cory Huff) 27.06.2023

On this episode of The Online Course Show, host Jacques Hopkins talks to Cory Huff, founder of theabundantartist.com, about how he has been helping artists monetize their art through his courses since 2009. Cory shares his journey from a marketing job to creating The Abundant Artist and his struggle with leaving his day job to focus on his business. He also talks about the evolution of the online...

202: Email Deliverability, Email List Housekeeping, & More About Email! (featuring Kay Peacey) 14.06.2023

On this episode of The Online Course Show, Jacques Hopkins interviews email deliverability expert Kay Peacey about how to improve email deliverability, housekeeping best practices for email lists, and more. Kay offers great advice on how to immediately improve email deliverability through basic steps and best practices, and dispels common misconceptions about email deliverability. She also discuss...

201: How She Generated $1 Million in Course Sales in Less Than 2 Years (featuring Dr. Rachel Gainsbrugh) 30.05.2023

In this episode, host Jacques Hopkins talks with Dr. Rachel Gainesborough, a healthcare professional who was able to make a million dollars in just two years by selling online courses on short-term property rentals. Jacques and Rachel cover a range of topics around creating and selling online courses, including validating your idea, conducting market research, and the importance of offering high-v...

200: Pat Flynn & Jacques Discuss a Revolutionary New Way to do Courses 09.05.2023

In this episode, we explore the world of online courses and communities with Pat Flynn, from "Smart Passive Income". Pat is a seasoned entrepreneur who has learned from his experiences in building online courses that offer accountability and commitment to help people achieve specific results, quickly. Pat shares his journey of developing a community-powered course to solve scalability issues and i...

199: 3 Ways to 2-5x Your Course Sales (featuring John Ainsworth) 02.05.2023

John Ainsworth from  https://datadrivenmarketing.co/  joins us today to talk about how to 2x to 5x your course sales, with the same course and the same traffic. This is all about how to optimize your funnel and offers!   KAJABI offer: Get 30 days free + Jacques' step-by-step course "Every Click Kajabi" head to http://everyclickkajabi.com/

198: Paid Ads 101 - How to Use Paid Advertising to Sell More Courses (featuring Brice Gump) 21.03.2023

Brice Gump runs a successful ad agency where he helps course creators scale through paid ads. On today's episode Brice shares with us why course creators fail with ads and what to do instead.

197: Why Webinars Are Still Crushing it in 2023 for Course Sales (featuring Paul the Trombonist) 07.03.2023

Paul Nowell (Paul the Trombonist) is a webinar master and in this episode shares with us his insider secrets to his 7-figure webinars. BONJORO offer... Get 20% off for life: https://bonjoro.com/ocg

196: 7-Figures a Year Teaching Photography Online & Retiring to the Beach (featuring Brittany Bruce) 21.02.2023

Brittany Bruce went from school teacher, to stay-at-home mom, to 6-figure photographer, to 7-figure course create, to retiring to the beach all in the matter of a few years. Listen in to hear her story. DEADLINE FUNNEL offer: Get 30 days free: https://deadlinefunnel.com/ocg

195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell) 07.02.2023

Spencer Russell first joined the podcast in episode 181 with his remarkable story about his online course business teaching toddlers how to read (toddlersread.com). He's back today to give an update on the past year. We talk about Instagram, Tiktok, Webinars, Mindset, and more!   KAJABI offer: Get 30 days free + Jacques' step-by-step course "Every Click Kajabi" head to http://everyclickkajabi...

194: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do (& Join Me While I Actually Do It This Year) 25.01.2023

http://iwantgenesis.com/

193: $3 Million From One Simple Course in 2022... WOW! (featuring Matt Rudnitsky) 10.01.2023

Learn more about GENESIS: http://iwantgenesis.com/ Matt's funnel: http://mattrud.com/ocg

192: Overcome Procrastination & Perfectionism (featuring Grace Brodeur) 13.12.2022
191: Hear From the #1 Person I've Wanted on This Podcast - He Started His Course in 2000 (Featuring Jermaine Griggs) 29.11.2022

What we talk about in this episode: - How Jermaine got started 22 years ago - Travelling to 36 countries in 2 years with his family - Outsourcing nearly everything in his business, including the marketing & content - What would he do if he started today? - "Virality is not a strategy, but a by-product of consistency" - Automation Visit Jarmaine's sites: hearandplay.com automationclinic.com beg...

190: How Selling a $67 Product Can Be The Sweet Spot (featuring Will Hamilton of FuzzyYellowBalls.com) 16.11.2022

Will Hamilton co-founded FuzzyYellowBalls.com in 2007, an online tennis training website. In this episode, Will talks about: - How to do Influencer Marketing - Taking up stand-up comedy during the pandemic and how that's helped his online business - Linear vs. Non-linear learning  

189: Use Instagram to Drive $10k+ in Course Sales Each Month (featuring Allie Mason) 05.10.2022

Learn more about OCG Coaching: https://ocgcoaching.com

188: $0 to $50k in 5 Weeks (featuring Christina Umerez) 30.09.2022

Learn more about OCG Coaching: https://ocgcoaching.com

187: Lessons From 20 Years Running the Same Membership (featuring John Gallagher) 25.08.2022

Get Kajabi & our bonus: http://everyclickkajabi.com/ John's site: https://learningherbs.com/

186: YouTube & Instagram - What's Crushing it in 2022 (featuring Elise Darma) 09.08.2022

In this episode we talk about why the things that used to work on both YouTube and Instagram aren't really working anymore, and what actually is working today.

185: Increase Email Deliverability & Open Rates, Automate More (featuring Lisa Catto) 19.07.2022

Join us on today's episode for a great discussion on systems, automation, email deliverability, and more! Lisa Catto from  https://thebusinesscatalyst.co.uk  joined me to share her wisdom about these topics. And check out our brand new website: https://theonlinecourseguy.com

184: 7 Tools I Love Right Now (& Use Everyday) 07.07.2022
183: How to Get Paid for What You Know (featuring Graham Cochrane) 14.04.2022

Graham Cochrane of  https://www.recordingrevolution.com/  and https://grahamcochrane.com  join us today to talk about: - His new book "How to Get Paid for What You Know" - Audience building strategies for course creators - Courses vs. Memberships - Kajabi - When to launch your first product - And more!

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