Jacques Hopkins
The Online Course Show
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored...
Author
Jacques Hopkins
Category
Podcast website
Latest episode
Jun 25, 2026
Where to listen?
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Episodes
182: Webinar vs. PDF for Your Optin, Hiring the Right People, and Enneagram (featuring Abbey Ashley) 28.03.2022 1:16:07
Abbey Ashley of https://www.thevirtualsavvy.com/ https://hellosavvy.com/ joins us today to talk about: - Webinar vs. PDF for your optin freebie (or both) - Being the CEO in your business - Enneagram - The importance of hiring the right people - Simple funnels
181: Getting to 5-Figure Months in Just 10 Months, Believing in Yourself, and Why Kajabi is the Best (featuring Spencer Russell) 09.02.2022 1:47:50
Spencer's site: https://www.toddlersread.com/ 30 Day trial of Kajabi: https://oc.show/kajabi
180: SCARCITY When Selling Your Online Course - Availability vs. Discount (MASSIVE Experiment by Jacques with UNBELIEVABLE Results!) 11.01.2022 29:07
I've been running a big experiment with my online course on whether the SCARCITY in my funnel should be the AVAILABILITY of the course (it goes away completely!) or a DISCOUNT (and you can buy the course at full price any time). THE RESULTS ARE IN! Which do you think is the winner?
179: Rethinking My Online Course Platform (Is Jacques Switching to Kajabi?) 30.11.2021 22:53
Is Jacques rethinking what course platform he chose last year? In this episode listen to what Jacques is thinking lately and some updated thoughts on the Kajabi platform.
178: I’m Testing New Pricing… Here’s the Results 19.08.2021 23:19
In this episode I go over: My house/office situation Our YouTube process A recap of Relaunch Magic Split Testing My new pricing model for Piano In 21 Days A big goof I made last month in my business
177: Make Your Site Insanely Fast in Just 10 Minutes (I Achieved a Speed Score of 100) 17.07.2021 19:15
In this episode I share with you an awesome 3 step process to achieve amazing website speed: 1 - NitroPack ( https://oc.show/nitro ) 2 - Cloudflare Advanced WordPress optimization 3 - Perfmatters plugin ( https://perfmatters.io )
176: Succeed with FB Ads with as Little as $5 per Day (featuring Salome Schillack) 22.06.2021 1:29:45
On today’s episode, I have the pleasure of talking with Salome Schillack. Salome is a Facebook Ads wizard and she is dropping knowledge that will help you dial in your Facebook Ads game for as little as $5 a day. We discuss the types of ads, creating a custom audience, lead magnets, and having our names butchered. Be sure to stay tuned until the end of the episode for an update on The Online Cours...
175: How to Succeed with Just One $5,000 Coaching Program (featuring Michael Walker) 08.06.2021 1:36:05
On today’s episode, I’m talking with Michael Walker from modern-musician.com. Michael’s story is awe-inspiring. From an almost dental student with musical dreams to a successful musician coach, Michael has turned one program into an incredible business. Join us as we discuss coaching vs. course, presenting a high ticket offer with confidence, and finding the right team. Hope you enjoy! “You have t...
174: Partnering with an Expert for Wild Online Course Success (featuring eCommerce Uncensored) 25.05.2021 1:36:58
In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up. “We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton...
173: One Niche, One Funnel, and One Course (featuring Lauren Wrighton) 11.05.2021 1:17:54
On today’s episode, I’m chatting with online course creator and fellow podcaster Lauren Wrighton. Lauren is an excellent example of doing one thing and doing it well. Her simple approach to her niche, her funnel, and her course make for a super-streamlined process. Sit back, relax, and enjoy! “Talk to the real people. Listen to what they're actually saying. Listen to the words that they’re using....
172: Ask Yourself “How Reversible Is This?” and Keep Moving Forward (featuring Shayna Oliveira) 27.04.2021 1:43:59
In today’s episode, I’m talking with Shayna Oliveira, podcaster and creator of EspressoEnglish.net. Shayna has created a thriving online course business teaching others English on their own schedule. We dive into how the business was born, the pandemic’s effect on her business, and asking the question, “How reversible is this?” Enjoy! “Take action. The best way to learn is to implement and then se...
171: Clubhouse, Learning From Failures, and the Best Ways to Monetize an Audience (Featuring Joe Fier & Matt Wolfe) 13.04.2021 1:49:35
Today, I’m sitting down to chat with the guys from Hustle and Flowchart. Matt Wolfe and Joe Fier have been working together in different capacities since 2007. Matt and Joe share their thoughts on Clubhouse, learning from failures, using your superpowers to monetize an audience, and having a successful partnership. Lots of great takeaways from these guys, so enjoy! “Here's what I realized… t...
170: Replacing a Google Salary with a Super-Niche Weaving Course (Featuring Tien Chiu) 30.03.2021 1:27:05
Today, I’m talking with former Google project manager turned "Art Scientist" weaver, Tien Chiu. When she fell in love with weaving over ten years ago, she never imagined it would become her career. Tien shares about turning her passion into a successful online course, the benefit of making mistakes, and how her wedding dress landed in a museum. Hope you enjoy! “...I know if it's my dream course, i...
169: How to Sell (& Serve) More to the Same Customers and Make £1 Million a Year from Jewelry Courses (Featuring Jessica Rose) 16.03.2021 1:20:26
Today, I am sitting down with online jewelry course creator Jessica Rose. Jessica has been teaching jewelry-making for over ten years through physical and online courses. Now fully online, Jessica shares her techniques for launching strong, planning and strategizing for the year, and how to sell and serve more to your existing customers. Enjoy! “...I know if it's my dream course, it's probably a l...
168: Lessons in Getting VERY Niched Down, Customer Delight, and B2B Course Marketing (Featuring Neil Benson) 02.03.2021 1:31:04
Today I have the pleasure of sitting down to chat with podcast listener and super-niche course creator Neil Benson. Neil shares about his corporate background, how he became a course creator, his experience with B2B marketing, and why he uses LEGO to explain very complex concepts within his niche. We also discuss how Neil measures success and what 2021 holds for his course. Enjoy! “First of all, g...
167: Teaching In-Person vs. Online Course & an Amazing Example of Pandemic Pivoting (Featuring Amanda Overs) 16.02.2021 1:14:43
Welcome back to The Online Course Show! Today, I’m chatting with Amanda Overs. Amanda has been teaching others to make their own shoes for over ten years and recently launched her first online course. We discuss the importance of community, overcoming barriers, and learning to pivot. Enjoy! “If an idea just doesn't work and I put heaps of energy into it... Okay, it doesn't work. On to the next.” -...
166: This 18-Year-Old is Making Thousands a Month with an Online Course (Featuring Andrew Seguin) 02.02.2021 1:15:45
On today’s episode, I’m sitting down to chat with Andrew Seguin about his online course success. Andrew is consistently making five-figures per month with his course. He shares his wisdom on using Facebook ads, fixing your mindset, and more. Did I mention that Andrew is only 18? There’s so much we can learn from this guy! Enjoy! “The truth is you can do it... you just have to fix your mindset.” -...
165: How (and Why) to Become a 7-Figure Course Creator (Featuring Austin Netzley) 26.01.2021 1:37:54
Today we are sitting down to chat with Austin Netzley, author of From 6 to 7 Figures! Austin shares with us about his journey into entrepreneurship, practical steps for growing your business exponentially, and how his book and coaching programs can help online course creators like you. Enjoy! “ We can only rely on hustle and muscle so much.” - Austin Netzley In This Episode, We Talked About: (0:34...
164: The KING of UDEMY on Why 100 Courses are Better Than 1 (Featuring Phil Ebiner) 19.01.2021 2:14:04
In what is possibly the most requested interview in the history of this show, Phil Ebiner joins me today to chat about all things online course-related! Whether you’ve been looking forward to this for ages, or this is your first time hearing about how Phil is crushing it in the online course world, I think you’re going to find a lot of value in today’s episode. “Every little course is a different...
163: Should You Hire Someone to Help OPERATE Your Online Course Biz? (Featuring Natalie Gingrich) 12.01.2021 1:54:24
I can vouch firsthand for the awesome course that today’s guest created: not because I took her course myself, but because of the impact her resources have had on my team! Natalie Gingrich has an inspiring story to share about her online course journey and why she is so passionate about all things operations. We’re talking legacy, certification, and so much more. Enjoy! “Knowing the transformation...
162: From MTV Show to YouTube Star to Course Creator (Featuring Mike Greenfield) 05.01.2021 2:00:42
Welcome to the very first episode of the year! Here’s to hoping that 2021 is one where the days are a bit brighter. And I’m feeling great about starting off the year with today’s interview: Mike Greenfield and I had a great conversation about how he’s helping home cooks up their game at a time when more people than ever are making their meals at home. “Don’t listen to anyone who says there is one...
161: What Online Course Platform I’m Moving To (Plus a Look at ALL The Top Online Course Platforms For 2021) 29.12.2020 1:06:43
Today, on our 49th episode of 2020, it’s finally time: I’m ready to reveal exactly what platform I’m moving my piano course to! This has been a topic of much debate and it definitely took me some time to sort through my options. So many course platforms exist, old and new, and there are pros and cons to each. But I’m happy with my choice, and had a great time discussing this journey with David on...
160: One Hour a Day to Run a $2 Million Online Course Business with 14 Employees (featuring Abbey Ashley) 22.12.2020 1:54:39
It’s time to catch up with another course creator friend! Abbey Ashley is no stranger to this show, but it’s been a while since we’ve heard what she’s up to. And she does not disappoint: Abbey’s been killing it this year! We chatted about how her business is evolving, where she sees herself focusing her energy in the future, and much more. Enjoy! “You will pivot. Things will shift, and that’s tota...
159: Boost Your YouTube Channel with Facebook Ads? (Featuring Chris Liepe) 15.12.2020 1:52:24
Thanksgiving is behind us and the end of the year approaching fast! Our guest today is Chris Liepe, who is all about helping people find their voice through his online singing course. Chris had some great insights on the legacy and long-term thinking that make so much sense to consider at this introspective time of year. He also has had some unique success with a very unusual approach to ads and m...
158: 4 Steps to Eliminate Stress & Take Control of Your Life 08.12.2020 1:27:39
Dr. David and I are on our own this week, but that’s not because I forgot to book a guest. It’s because David himself is leading the discussion on today’s topic: taking healthy control of your life and reducing stress. Whether or not you’re a successful course creator, there’s something in this episode for you to consider, because who doesn’t have stress? “If you ask me what is the single most imp...
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