The Online Course Show

I interviewed Rocky, my AI employee, about what he actually does for me, how AI operators are different from chatbots, and why the future of AI in business is not just better prompts.

If ChatGPT is still the only AI tool you’re using, this episode will help you take the next step. In this episode of The Online Course Show, I’m sharing the AI tools I’m actually using in 2026. Not a giant list of random apps. Just the ones that are saving me time and changing how I work. I talk about why I’ve been using Claude as my daily driver AI, how to get better results with simple prompting...

I spent years in the online course world thinking ChatGPT was basically the whole AI story. It wasn't. In this episode, I talk about what changed when I finally went deeper and built a personal AI operator that helps run my business 24/7. I share what it actually does, why it has been such a game changer for me, and why I think this shift is going to matter for every digital product creator.

What does it actually look like to build a seven-figure course business that doesn’t depend on you being “on” all the time? In this episode, I sit down again with Lauren Bateman to talk about what’s changed since her last appearance—and how she’s grown to over $1M per year while keeping her workload lean. We break down her YouTube consistency, simple but powerful A/B testing wins, how she structur...

Most course creators think the path to success is to go wide first — build a big audience, create a big course, launch to the masses. But what if that’s actually the slowest way to build momentum? In this episode, I sit down with John Meese from Sell Your Smarts to unpack his “Go Wide, Go Deep, Go Long” framework — and why starting with depth (not scale) is often the smartest move. We talk about h...

If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life. We dig into how Stephanie...

What if you could create 8 long-form videos a day and over 100 pieces of content daily with just a few minutes of your own time? That’s not a hypothetical — it’s exactly what my guest, Julian Goldie, is doing using AI, systems, and some pretty bold experimentation. In this episode, we dig deep into AI avatars, content systems, SEO in the age of ChatGPT, and what authenticity even means anymore. I’...

You’ve probably heard it a thousand times: “Use AI or get left behind.” But if you’re a course creator, that advice can feel like a trap, because the fastest way to “use AI” is also the fastest way to sound generic and lose your voice. In this episode, I sit down with Dan Cumberland, who helps founder-led brands scale with AI without losing their soul, and honestly, this conversation felt like a g...

In this episode, I sit down with Benny Lewis from Fluent in 3 Months to talk about what it really takes to stand out in a crowded online course space. We dig into how he turned a simple PDF into a global brand, why timing isn’t the barrier people think it is, and what creators should focus on right now to grow. We also get into positioning, pricing, viral content, and the mindset that’s helped Ben...

Ever feel like you're building a course based on what everyone else is doing instead of what actually fits your life and your students' needs? In this episode, I chat with speech coach Mike Pacchione —who’s worked with the likes of Amy Porterfield and Donald Miller—about how he’s built a high-impact, low-complexity program that prioritizes feedback and alignment over scale. We explore what it look...

In this episode, I chat with Panos Siozos, CEO of LearnWorlds, about what sets successful course creators apart and how platforms like his are evolving with AI, instructional design, and community-building tools to help elevate the student experience and online course outcomes. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube:   https://youtu.be/dXt6s2Z8NZ4 Panos' Website: h...

In this episode, I chat with Rick Howard, who went from struggling consultant to six-figure course creator thanks to one unexpected viral YouTube video. We dive into how Rick’s background in federal government contracting set the stage, and how consistency—plus smart content strategy—completely transformed his business without spending a dime on ads. Watch the Free Workshop:   https://oc.show...

Ever put off launching your online course because you're worried about content theft or unsure which legal steps to take? You're not alone—and that's why I brought in Harvard Law grad turned online entrepreneur Bobby Klinck.  In this episode, we tackle the biggest legal fears and misconceptions course creators face, from copyright and trademarks to LLCs, privacy policies, and beyond. Bobby sh...

What if you could stop guessing about your online course funnel—and just build the one that actually sells? In this episode, I’m joined once again by John Ainsworth of Data Driven Marketing. John’s tested countless funnels across real online course businesses and breaks down the three that are consistently working right now. Whether you're new to funnels or looking to fine-tune your current setup,...

What does it take to grow an online course into a thriving company with clients like NASA and Apple? In this episode, I catch up with Tom Geiss, founder of GD&T Basics, to hear how he turned a niche engineering topic into a multimillion-dollar business. We talk about building a team, selling to enterprises, and the mindset shift from solopreneur to CEO. Whether you're looking to stay lean or s...

Tune in for Jacques to rank the top 20 online course platforms!

Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming online course business generating over £10,000 a month. In this inspiring episode, I sit down with Mark, a longtime in-person dog trainer from the UK, who turned his passion and experience into a scalable online program that’s helped thousands of gundog own...

In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI and tools like ChatGPT. You’ll hear about the strategies that still work today, how AI is changing the game, and why SEO is far from dead. Whether you're trying to rank on Google or ge...

Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your workflow, improve your student experience, and help you reclaim your time. We talk through practical ways to automate processes, avoid common setup mistakes, and build systems that actuall...

In this episode, I’m pulling back the curtain on a major family adventure—our 4-month RV road trip across the U.S.—and the surprising business lessons that came with it. From the Florida Keys to the cliffs of California, this journey wasn't just about travel—it was about testing the lifestyle freedom that an online course business can offer. I’m sharing our favorite stops, a few mishaps, and five...

Think LinkedIn is just for job seekers? Think again. In this episode, I sit down with LinkedIn expert Richard van der Blom to explore how course creators can use the platform to build authority, grow an audience, and drive real results. We get into what types of content work best, how the LinkedIn algorithm really functions, and smart ways to turn engagement into conversions. Whether you're new to...

Imagine spending months building the perfect online course—only to hear crickets at launch. In this episode, I break down why that happens and reveal the critical mistake many course creators make: skipping validation. I walk you through five proven validation methods, from simple surveys to powerful presale strategies, that will help you avoid wasted effort and ensure there’s real demand for your...

YouTube is one of the most powerful platforms for growing an audience and selling digital products—but it also comes with its fair share of challenges. From optimizing your profile to creating high-quality videos, thumbnails, and engaging content, there's a lot to consider. In this episode, I sit down with Gillian Perkins, a YouTube expert with nearly a million subscribers, to unpack the strategie...

In this episode, I’m breaking down the top 8 mistakes online course creators make, ranked from least to most damaging. These are the exact pitfalls that can cost you sales, waste your time, and hold you back from the impact you're meant to have. After working with hundreds of course creators (and making a bunch of these mistakes myself), I’ve seen firsthand what separates success from frustration....

Imagine making $40,000 a month from a $9 membership. Sounds impossible? Think again! In this episode, I sit down with email marketing expert Liz Wilcox, who has cracked the code on how to turn a low-cost membership into a thriving business. Liz shares the secrets behind her high-converting email strategies, why she’s anti-storytelling in emails, and how she built her business from an RV travel blo...