The Online Course Show

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Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses. We cover everything from crafting targeted mini-courses to refining sales messaging, effec...

In today’s episode, we're diving deep into the world of online courses with our special guest, Logan Grimé. Logan is a musician and songwriter who has generated over $140,000 in sales from a low-ticket, $47 course. We'll explore Logan's innovative marketing strategies, his process of repackaging and enhancing his course offerings, and the significant role community plays in online learning. Logan...

Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-recognized expert in video creation, YouTube growth and content strategy. In this episode, we explore the do's and don'ts of multiple Calls to Action (CTAs), the importance of YouTube analytics, and the power of authentic storytelling. Whether you're a...

Today, we're diving into an inspiring and detailed case study: From 0 to 5-Figures/Month, featuring the remarkable journey of Hugo Ortega. Hugo transitioned from an unfulfilling engineering career to the exciting world of yachting, and eventually to helping others pursue careers on super yachts. We explore Hugo's early business challenges, his strategic adaptations, and the importance of persisten...

Today, we dive into a game-changing approach to growing your audience without relying on ads or social media, featuring Bryan Harris. Renowned for coaching multimillion-dollar companies, Bryan reveals how businesses, especially smaller ones, can focus more effectively on high-ticket products and optimizing personal connections. He discusses the powerful strategy of borrowing other people's audienc...

In today’s episode we sit down with tennis coach turned online course creator, Florian Meier. Florian takes us through his remarkable journey from traditional tennis instruction to a thriving, seven-figure online business. Discover how he leveraged affiliate sales, optimized his brand for search engines, and transitioned his focus to YouTube—where the majority of his traffic now comes from. Floria...

In today's episode, we hear from Mark Smith, who has built a thriving career in technology without a formal education and is passionate about making tech careers accessible to everyone. We'll delve into his journey, from offering free courses to transitioning to a premium model, and the remarkable difference it made in engagement and success rates. We’ll discuss the power of storytelling, the impo...

In today’s episode, we dive deep into the world of Excel courses with none other than the phenomenal Leila Gharani. Leila has built an incredible online course empire, making over $3 million a year by teaching Microsoft Excel. In this episode, Leila shares her journey from corporate life to freelancing and the mindset shifts that helped her price her courses effectively. Most of her traffic comes...

Today, we're diving deep into a transformative parenting journey with our special guest, Kelly Tay. Known for her groundbreaking work with "Juicy Parenting," Kelly has combined her journalism background and her experiences as a parent to help Asian families transition from punitive parenting methods to more respectful, evidence-based strategies. Join us as Kelly shares how she scaled her membershi...

Meet today’s special guest, Kit Pang, who has turned his passion for public speaking into a thriving business, earning him $300K per year. Kit shares his remarkable journey from being a dance instructor to an authority in the public speaking niche. He provides an in-depth look at how he successfully transitioned from one-on-one coaching to online courses, using platforms like Eventbrite and Meetup...

In today's episode, we're diving into the incredible journey of Andrew Seguin, who achieved seven-figure sales from his online guitar courses by the age of 22! Join me to hear about how he scaled his business to achieve some remarkable milestones. We discuss his course platform preferences, Andrew's customer support approach, and the rebranding of his business to Acoustia. We also talk about the i...

In today's episode, we hear from Chris Cohen, a man who transformed his love for beer into a booming online course business, earning five figures monthly by helping others pass the elusive Cicerone certification exams. Listen in as Chris shares his journey from attorney to becoming an expert in beer, navigating the challenges of social media, and the balancing act of running multiple programs...

In this episode, Jacques walks us through the very tactics that helped him transform his own piano course business into a multi-million dollar venture over 11 years. From the importance of gathering and integrating feedback from your audience to practical steps for testing your curriculum in real-time, this episode is packed with actionable advice. Whether you're just starting out or looking to sc...

In the latest episode of The Online Course Show, we're thrilled to welcome back Christina Umerez as our returning guest. It's been over 2 years since we last spoke with Christina when she had just established her Print On Demand course business with all the necessary components in place. In this update, we delve into how she's consistently achieving $15k months with her online course and community...

Today, we have the pleasure of diving into the remarkable story of Susan Osborne, who skyrocketed her online bookkeeping course business to an astonishing $30K per month in less than a year. Susan teaches the art of freelance bookkeeping from the comfort of home, primarily to women entrepreneurs, and has conquered the world of online courses and savvy marketing. As we unpack Susan's journey, you'l...

In today’s episode, we're talking with the incredibly insightful Kevin Chemidlin, about how to explode your course sales with podcasting. Kevin embarked on his entrepreneurial journey from scratch – no email list, no following, no audience, and no budget. Fast forward to today, and he’s achieved incredible success. Kevin credits his growth to a single transformative strategy: The Podcast Ladd...

Today, we have the incredible story of Aiko Hemingway. Despite having what many would consider a super tiny email list, her strategic steps have led her to earn over $10K a month. Aiko has brilliantly leveraged her influence to build a successful and profitable business. Aiko shares her journey from Udemy to her decision to focus exclusively on a niche market of Japanese executives looking to...

In today’s episode, we’re joined by the brains behind ‘Heights Platform’, Bryan McAnulty . Bryan is here to share how AI is revolutionizing the game for course creators. We'll unpack his '4 Part Framework for AI for Course Creators', and let me tell you, it’s futuristic stuff. Bryan will talk us through how GPTs are being used not just to chat but to brainstorm, script, review, and pretty much be...

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Today, I'm thrilled to introduce our special guest, John Bura. John is an entrepreneurial powerhouse who has sold an incredible 6 million courses. With experience that spans over a decade in the online course space, he's here to share his extraordinary journey from his early days on Udemy to now running a course empire from his own website. John will reveal how he leverages platforms like Udemy an...

In this episode, we hear from Kate McKenzie, a professional photographer who embarked on her online course creation journey just two months ago. We’ll dive into Kate's incredible success so far, from a booming Instagram following to creating an online course for parents interested in baby photography. Discover the challenges Kate encountered, her experiments with Instagram growth, her experiences...

In this episode, we welcome our guest Michael Tucker, and dive into the exciting world of 5-day challenge funnels and how they can revolutionize online course sales. Michael shares his proven 5-day teaching model for virtual events, outlining the structure from storytelling to offer presentations and discussing its potential for high-ticket products. We explore our own successes and failures in co...

In today's episode, we are joined by special guest, Andy Guttormsen, one of the co-founders of Circle, a leading community platform. We explore the key elements of building and maintaining successful online communities. We discuss the importance of the onboarding processes, the shift in the popularity of recurring revenue models, and the integration of community features within course platfor...

In this episode, our guest is Tim Topham, an experienced entrepreneur with a thriving membership-based business. Tim discusses his recent venture into writing a book and reveals how it has become an integral part of his successful course business strategy. From effective conversion techniques to the strategic use of a book as a marketing tool, Tim shares valuable insights that will resonate with o...