The Obvious Choice

This episode sees the panel look at how collaboration can help you in addition to others you work with.   The Episode: The Importance of Collaboration   There is a certain narrative in the online world around the scarcity of business and the need to look after oneself at the expense of others. We are here to tell you just how false this is and how reaching out, collaborating, and helping others ca...

Today the discussion focuses on the misconception that the value you offer through your service is equal to the effort you exert while providing it.   The Episode: Value is Not Measured in Effort   Sometimes we can begin to think that in order to truly provide value to clients we have to put in the most effort possible. Here at the OTA we believe this is fundamentally untrue, and that almost alway...

The panel breaks down how you can make your coaching business a little more fun, and how this can benefit you and your clients on multiple levels!   The Episode: Online Training Should Be Fun   Any business will have challenges and entrepreneurship is not a walk in the park. When you can bring some joy and fun into your work, whether it is the process of answering emails or the time you spend with...

In this episode, the team break down the importance of consistency, and how to bring more of it into your online training business.   The Episode: How To Be Consistent   This episode is all about how to experience success that can be relied upon in the future, and refocussing your vision away from quick wins. There is a strong relationship between simplicity and consistency, especially in the begi...

This episode focuses on how to manage feelings of being stuck and what to do when we find ourselves in a rut in life and business.   The Episode: What To Do When You're In A Rut   The inevitability of better and worse times in your career does not have to be an unnecessarily big problem. Through a little persistence and patience, we can ride out the tough times and will slowly experience the t...

Today we get into a discussion on the hard work and dedication that goes in before the needle can move in a big way for you and your business.   The Episode: How The Needle Actually Moves   This episode takes a more philosophical approach than usual as we get into the important themes of growth and success. The biggest message we want to deliver while addressing getting the needle to move is stayi...

Today the discussion focuses on how online coaching assessments can be conducted in the most effective way.   The Episode: How To Assess Clients Online   We have seen, time and again, how newer coaches give too much attention to assessments with their clients. That is not to say that assessments have no utility, rather that, too much emphasis is placed on this part of a coaching plan. You do need...

Our team of experts discusses the right time to pay for advertising and the important steps that lead up to this moment.   The Episode: When To Pay For Advertising   It is a relatively common mistake for online business owners and coaches to start throwing money into advertising in order help or save their business. We are here to give you a simple message with regards to your advertising budget,...

The team sit down to discuss the most fundamental aspects of starting an online business.   The Episode: How To Build An Online Business When You're Tech Illiterate   One of the most powerful tenets of what we teach at the Online Trainer Academy is to keep everything as simple as possible. The First Principles framework can help a lot with building a strong foundation on which you can grow, an...

Today the panel of experts talk about the important process of execution and how to turn training into a business.   The Episode: How To Execute   Education and learning are important parts of becoming an online trainer, but none of the steps that happen before execution mean anything if you cannot put your plans into motion. Taking the steps towards executing will teach you more than any course,...

The team shares some of the lessons learned and the challenges posed by the process of launching a program.     The Episode: What You Can Learn From Our Past Launches   The launch cycle makes up a large chunk of the work of any online trainer and there are unavoidable learning curves and hurdles that everyone will encounter in the process. That being said, we wanted to share some of the biggest le...

Today our panel talk about adherence and what to do when your clients want to go off an agreed training plan.   The Episode: When Clients Want To Go Off Plan   From time to time, clients will come to you with a question or request regarding something they saw or heard about elsewhere. This can be a new fitness fad or a recommendation from a magazine or celebrity trainer, but it might not fit in wi...

Today we unpack some helpful thoughts on the onboarding process and how to welcome in new clients in the best way.     The Episode: Onboarding New Clients The Right Way   The process of onboarding new clients has a big impact on customer retention, commitment, and the growth of your coaching business going forward. Eliminating gaps and confusion for the client, and making the path ahead crystal cl...

The panel discusses some opinions about the best lead generation methods for your online coaching business.   The Episode: What's The Best Lead Generation Method?   There are plenty of avenues that can be effective ways to generate leads for your coaching business. The foundation of all of these, however, comes back to a message we often underline: knowing your story, your audience, and how to...

Our team gives an overview of the necessary pieces you need to put in place to take care of the legal side of your coaching business.   The Episode: The Boring Legal Stuff You Must Know When Training Clients Online   You cannot escape the realities of running a business, and this means that there are inevitable legal hoops you have to jump through at certain points. We are here to tell you that th...

Today we examine the validity of the common complaint that 'people just aren't buying right now'.   The Episode: People Just Aren't Buying Right Now   At the OTA we regularly hear from students and coaches that it feels like people are not buying at a certain time. While there may be hills and valleys across the seasons, we believe that mostly this is a false perception and is much...

Our panel sits down to chat about the importance of sharing your personal story and getting over the fear of opening up.   The Episode: Why You Should Definitely Share Your Story   You may be forgiven for feeling like you always have to show your best side on social media and when interacting with clients. We are here to remind you that showing flaws, vulnerability, and failures can actually posit...

Our team shares some thoughts on building a package based on nutrition and how these lessons apply to fitness and diet.   The Episode: How To Build Packages As A Nutrition Coach   Today we look at how the lessons from the OTA can be applied specifically to the role of a nutrition coach. Despite some outward differences, fitness and nutrition coaching have many fundamental similarities and as far a...

Our panel of trainers discusses the importance of asking for sales, gaining more clients, and how often to put your offer out there.   The Episode: How to Ask for the Sale (And Why You Should Do It Way More Often Than You Are Right Now)   Running an online training business means creating calls to action in order to make sales. The catch is that most people do not do this nearly enough! We may fea...

Our panel of expert trainers discusses ways to take control of self-sabotaging behaviors and operate your business in healthier ways.     The Episode: Taking Control Of Self-Sabotaging Behaviors   This episode is all about mindset. Being an entrepreneur means taking on a certain set of challenges and there are commons ones that crop up in the business of online training that we can address. A larg...

The team has a conversation about respecting other people's time and ways to manage unforeseen circumstances.   The Episode: Respect, Dawg   When you provide a service to clients and work with people in any capacity, how you treat those around you will have a rippling set of results on your life and business. Respecting other people's time is a foundational element of this, and keeping app...

Today on the show we talk about the inevitability of being criticized on the internet as online trainers and how best to deal with these situations when they arise.   The Episode: Dealing With Negativity On The Internet   As an online trainer, the very nature of your business is to create content and share it – to share your opinions publicly, in a nutshell. We all know that sharing our opinions o...

In this episode, we discuss when to hire trainers to work for you and how to build systems into your business that will allow it to keep thriving if you need to replace anybody.     The Episode: Growing And Hiring Trainers To Work For You   As your coaching business scales, it will require different strategies when it reaches different sizes, and an important one is how you go about hiring staff....

In this episode, our team shares and discusses twelve helpful thoughts on creating content for your online coaching business.   The Episode: 12 Thoughts On Content Creation   A big part of the work of an online trainer is content creation. Coaching your clients and reaching new clients on different platforms requires that you create impactful and helpful content to deliver your knowledge online, a...

This is the second part of the team's conversation on the topic of building a training business on a budget.   The Episode: Building An Online Training Business When You're Broke Part 2   Many online training businesses are built on a budget and these financial limitations do not need to curb your growth and success. The key here is to make the most of your strengths, focus on the vital pa...