Jonathan Goodman
The Obvious Choice
Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
Where to listen?
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Episodes
Episode 1 - A New Chapter 17.08.2021 11:15
In this episode, Jon and Amber discuss the new podcast format and address the stigma associated with having a career as a personal trainer. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have p...
Episode 127 - The End Of A Chapter 12.08.2021 28:17
Today the team talks about what the podcast will look like going forward and all the changes listeners should be excited about. The Episode: The Final Episode We have learned so much over the last year, doing this show twice a week, and today we are announcing how we are shifting things moving forward. We also believe there is a lot of value here for students, in our decision to evolve and cha...
My Client Isn't Checking in, Can I Still Charge? #126 10.08.2021 39:03
Today the panel discusses clients who have become distant, what could cause this problem, and the best ways of dealing with it. The Episode: My Client Isn’t Checking In, Can I Still Charge? The nature of an online training program is that opportunities for connecting in-person with clients are scarce. This can lead to situations where clients do not show up for predefined online check-in sessi...
How We Program For Clients #125 05.08.2021 41:41
The topic for today's episode is how to create achievable and inspiring workout programs for your clients. The Episode: How We Program For Clients Creating the right program for your clients is one of the determining factors of the success and results they will experience. If you can set out a plan that keeps them engaged, is easy enough to follow, and helps them stay on track, they are...
Inclusivity In The Fitness Industry #124 03.08.2021 36:56
Our diverse panel of experts discusses the important and pressing issue of transformation and inclusivity in the world of health and training. The Episode: Inclusivity In The Fitness Industry The issue of diversity and inclusion stretches far beyond the reaches of the fitness industry but is very prominently present in our field too. In this episode, we get into the pervasive nature of otherin...
Avoiding Damaging Dogma In Order To Become A More Complete Professional #123 29.07.2021 43:53
The team discusses how to avoid the dogma that is so pervasive in the fitness industry. The Episode: Avoiding Damaging Dogma In Order To Become A More Complete Professional As with many industries, the fitness world is filled with sub-sectors, echo chambers, and dogma. The problem is that falling into a specific lane and never leaving it can result in a weaker service to your clients, and a le...
Overcoming Boredom In Your Business #122 27.07.2021 40:07
Our team of trainers talk about how to overcome the issues of boredom that arise when running your own business. The Episode: Overcoming Boredom In Your Business As entrepreneurs and business owners, we have to endure the peaks and valleys of running the show. One of the challenges that most of us have to deal with is the boredom around repeating certain parts of what we do, and the things tha...
The Secret to Irresistible Online Training Sales (Hint: It all comes down to the offer) #121 22.07.2021 39:27
Today our panel of expert trainers talk about the secret to creating irresistible online training programs to sell to clients. The Episode: The Secret to Irresistible Online Training Sales One of the most important steps in the process of a functioning training business is the initial interactions with clients around selling and intake. So if you can get this element of your business down, you...
What Disney World and Online Training Have In Common #120 20.07.2021 38:35
Today, we talk about what Disney World and online training have in common. These two things might sound worlds apart, but they have way more similarities than we think! The Episode: What Disney World and Online Training Have In Common You might be confused about why we would be talking about Disney World on the show today, but, as trainers, there is actually so much for us to learn from Disney...
The A-Team Delivers #119 15.07.2021 46:49
Today Alex and Amber talk about making new hires and how to make sure that the new member on a team is as good a fit as possible. The Episode: The A-Team Delivers Hiring the right staff is one of the most important parts of scaling a business and many things need to be considered when it is time to engage in this process. With this in mind, we dedicated this episode to the subject of hiring ne...
The Women Have Taken Over #118 13.07.2021 35:28
Today Carolina and Amber discuss the power of women and share some of the role models that most inspire them. The Episode: The Women Have Taken Over Today on the show, Ren and Jonathan are both away which gives Amber and Carolina a chance to take the slot for themselves, and they use it to talk about their role models. If you are a man and your first thought is that this episode will be worthl...
Sleep Training For Busy Folks #117 08.07.2021 39:04
Today the team discusses the importance of sleep and finding routines and boundaries for getting the best sleep possible, in order to be operating optimally. The Episode: Sleep Training For Busy Folks There are plenty of dangerous myths about entrepreneurship, running a business, and getting enough sleep. We believe getting a good night's sleep as often as possible should be one of your hi...
The Best Books That Every Online Trainer Should Read #116 06.07.2021 41:18
Today's discussion focuses on some recommendations of the best books to read as an online trainer. The Episode: The Best Books That Every Online Trainer Should Read There are many avenues to explore to learn and improve your online training business, and one of the most fruitful is the books you can read to up your game. Impactful books are not limited to a specific field, and today we spe...
What's Your Programming Recipe? #115 01.07.2021 43:36
Today we have a discussion about the unique nature of programming and how to find the best way to do it for your online coaching business. The Episode: What's Your Programming Recipe? It is quite common for newer trainers to struggle with confidence around their programming. In fact, most of us feel like we can always learn more, and want to constantly improve our programs no matter how fa...
The Marketing Approach You Should Start Doing #114 29.06.2021 43:51
Today we hear about the power of permission marketing and why you should be adopting this approach as soon as possible! The Episode: The Marketing Approach You Should Start Doing The message remains clear: whatever program you are creating or perfecting, do not build it in a cave! We want to remind you of the importance of speaking to people and collecting useful feedback on your offers. This...
Working With Clients Who Aren't Like You #113 24.06.2021 40:04
The panel sits down to chat about ways to connect with an audience and work with clients that are different to you. The Episode: Working With Clients Who Aren't Like You For some of us, running a training business means connecting and working with clients who are different from ourselves. If that is the case, we need tools and strategies to do this successfully, to meet our clients where t...
How to beat IG Influencers at their own game #112 22.06.2021 40:00
Today the panel talk about how online coaches that might not have the biggest following can exist in a market flooded with influencers. The Episode: How to Beat IG Influencers At Their Own Game Getting started on the task of building influence online can be daunting because the thing that seems to define a successful influencer is their monumental amount of followers. In this episode, we mak...
How To Use Social Media When You Hate Using Social Media #111 17.06.2021 42:32
Today the panel talks about the difficult but important act of using social media as far as growing a coaching business. They share a few tips for how to use it in the most effective and painless way possible. The Episode: How to Use Social Media When You Hate Using Social Media Here at the Online Trainer Show, we understand that using social media is something many people just cannot stand. W...
The One Without Ren #110 15.06.2021 37:25
Today our usual panel, minus Ren, talk about the importance of working and collaborating with other professionals in the online training world. The Episode: The One Without Ren Today we are missing our main master of ceremonies but the show must go on! Despite Ren sitting this one out, we have a great conversation about the power of collaboration, networking, and helping out other trainers and...
How To Create More Time In Your Business #109 10.06.2021 44:23
Today the team sits down to chat about how you can go about creating more time in your business. The Episode: How To Create More Time In Your Business In many forms of freelance and online work, schedules and your time can become a messy concept to deal with. How do you make sure that you are delivering great value to your clients while also avoiding being continually swamped and overcrowding...
The Difference Between Building An In-Person and Online Coaching Business #108 08.06.2021 43:22
Today we get into the differences of an online coaching business, compared with the in-person model. The Episode: The Difference Between Building An In-Person and Online Coaching Business As more trainers catch onto the benefits of working online, marketing and business strategies need to reflect these trends. One of the main arguments we make here on the OTA show is that online coaching is no...
How To Have More Than One Target Market #107 03.06.2021 45:04
Today on the show the focus is how to expand your online coaching business into other target markets. The Episode: How To Have More Than One Target Market One of our main messages for students is to identify and focus on a single target market or defined client avatar. But this does not mean that you can never branch out and serve other markets and a broader range of people. This episode is al...
What We Wish We Would Have Known #106 01.06.2021 41:10
Our panel sit down to talk about what they wish they had known when starting out in the online training space. The Episode: What We Wish We Would Have Known No matter where you start out with your training business, things will change and grow over time. This means that you should not get hung up on what you know and don't know at this point. We all begin this journey with a lot to learn...
How To Successfully Fail #105 27.05.2021 34:09
Today the team looks at how to approach the inevitable failures and hurdles that coaches encounter, in order to set yourself up for long-term success. The Episode: How To Successfully Fail Failure and disappointment are part of life and part of business. Here at the OTA we often encounter students and coaches expressing feelings of failure and inadequacy based on certain events. This is to b...
How To Price Online Training #104 25.05.2021 45:06
The OTA panel of experts talk about getting past the tricky hurdles of pricing your online training packages. The Episode: How To Price Online Training When thinking about pricing for your online training business there are a few very important things to consider and ways to make this somewhat difficult process a little easier. First of all, there are big differences between a badly planned, c...
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