Jonathan Goodman

The Obvious Choice

Health EN ↓ 503 episodes

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.

Author

Jonathan Goodman

Category

Health

Podcast website

redcircle.com

Latest episode

Jul 11, 2025

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Episodes

Episode 26 - Big Egos And The Fitness Industry 11.11.2021

In this episode, Jon and Amber talk about having an ego in the fitness industry and how you should start thinking about it. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educati...

Episode 25 - How do I Get My Clients To Be Raving Fans And Encourage Referrals 09.11.2021

In this episode, Jon and Amber dive into how to get your clients to refer you that works better than trying to bribe them with gift cards. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have pu...

Episode 24 - How To Build Relationships Without Being Weird 04.11.2021

In this episode, Amber and Sam get together to help coaches learn how to build relationships with potential clients and with others in our industry without being weird about it. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000...

Episode 23 - What Are My First Steps In Creating My Online Training Business 02.11.2021

In this episode, Amber and Alex dive into the very first steps you should be taking when creating your online training business - they may not be the ones you're thinking. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 t...

Episode 22 - How To Set Up Your Social Media Profile For Success 28.10.2021

In this episode, Amber and Alex help you with the key components of setting up your social media profile for business visibility and lead generation. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countr...

Episode 21 - How And When Do I raise My Prices? 26.10.2021

In this episode, Amber and Jason discuss strategies and some philosophies around not only how to raise your prices, but when you should look at doing it. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 co...

Episode 20 How Do I Coach A Demographic That Isn't Me 21.10.2021

In this episode, Amber and Ren dive into what steps you can take to learn about and to attract a demographic that you may not be a part of. 🌱Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have pu...

Episode 19 Why Would Anyone Work With Me Vs Another Big Name Coach 19.10.2021

In this episode, Jon and Amber tackle the big imposter syndrome issue of why a client would want to work with you over someone else. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchase...

Episode 18 How To Generate Ideas That Your Ideal Clients Care About 14.10.2021

In this episode, Jon and Amber answer how to generate ideas but also answer the more important question you should be asking - how to actually present ideas in a way your ideal clients care about. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since...

Episode 17 - How To Move Your Business Into A Hybrid Model 12.10.2021

In this episode, Jon and Amber talk about transitioning your business into a hybrid model and why Jon hates the term "hybrid" (even though he created the term). 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers...

Episode 16 - How To Save Refund and Cancellation Requests 07.10.2021

In this episode, Jon and Amber talk about how to be proactive so refunds are less likely to be requested and how to handle them if they do. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have p...

Episode 15 - How To Re-Engage Clients Who Ghost 05.10.2021

In this episode, Jon and Amber talk about why clients ghost in the first place and how to bring them back to being active clients. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased...

Episode 14 - How To Price Your Packages 30.09.2021

In this episode, Jon and Amber help make pricing your packages less stressful and how to build your confidence around your pricing. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased...

Episode 13 - How To Create A Package That Sells 28.09.2021

In this episode, Jon and Amber help you change the way you think about creating your packages so they are easy to sell. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational...

Episode 12 - How To Be The Coach Clients Choose 23.09.2021

In this episode, Jon and Amber talk about how to be the first person your ideal client thinks of when they're ready to tackle their health and fitness goals. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in ove...

Episode 11 - Where To Find The Perfect Online Clients 21.09.2021

In this episode, Jon and Amber talk about where to find your perfect clients with free and paid avenues. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational materials from...

Episode 10 - How To Convince Clients Online Training Is Effective 16.09.2021

In this episode, Jon and Amber share how to "convince" current clients and leads that online training is just as effective as in-person training. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 co...

Episode 9 - Why People Choose Online Training 14.09.2021

In this episode, Jon and Amber share the benefits of online training and why it can be a great fit for the right client. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educationa...

Episode 8 - Do I Need A Large Social Media Following? 09.09.2021

In this episode, Jon and Amber talk about whether you need a big social media following or not. And if not - what should you really focus on? 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have...

Episode 7 - What Type of Online Training Should I Offer? 07.09.2021

In this episode, Jon and Amber talk about the different types of online training services you might offer and how to figure out which one is right for you. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100...

Episode 6 - Most Certifications Are Garbage 02.09.2021

In this episode, Jon and Amber challenge the established order and talk about the outdated curriculum of the certifications out there and the self-serving purpose behind them. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 t...

Episode 5 - How Do I Compete with Peloton and Beach Body? 31.08.2021

In this episode, Jon and Amber chat about how to make sure companies like Peloton aren't your competition. 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since then, over 250,000 trainers in over 100 countries have purchased educational material...

Episode 4 - The 2% That Makes a 98% Difference 26.08.2021

In this episode, Jon and Amber talk about the tip of the iceberg versus the rest of the iceberg and the importance of identifying the tip of the iceberg (what the customers see and care about). 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business education for trainers and nutrition coaches. Launched in 2013, we were the first to teach online training. Since th...

Episode 3 - How Much Does an Online Trainer Make Anyway? (Realistically) 24.08.2021

In this episode, Jon and Amber answer the question on how much online personal trainers realistically earn, the discrepancies and reasons behind it. Help us create the industry’s most in-depth census of personal trainer careers and salaries by taking a few minutes to complete our short survey. https://survey.zohopublic.com/zs/lzbSoY 🌱 Grow Your Career and Business with Online Trainer Academy The...

Episode 2 - How Do Online Trainers Make Money? 19.08.2021

In this episode, Jon and Amber discuss the various ways that personal trainers can earn a living training clients online. Help us create the industry’s most in-depth census of personal trainer careers and salaries by taking a few minutes to complete our short survey. https://survey.zohopublic.com/zs/lzbSoY 🌱 Grow Your Career and Business with Online Trainer Academy The ‘student-first’ business ed...

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